Todd harff-ibs-50-plus-housing-declining-thriving

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Presentation on the health and future of 50+ housing, given changing economics and the demands / desires of baby boomers to reinvent retirement. Includes charts on household income growth by age group. Delivered as part of a panel discussion at the International Builders' Show 2012.

Published in: Real Estate, Business
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Todd harff-ibs-50-plus-housing-declining-thriving

  1. 1. IBS 2012 February 9th Creating Results – Todd HarffPringle Homebuilding Group – Steve Nordstrom Sturbridge Homes – Michael DeStefano Traditions of America – Nathan Jameson
  2. 2. In the next 90 minutes …•Introductions•Market Insights•Top Ten Questions•Answer Your Questions
  3. 3. Housing Demand – (Local Market Monitor)
  4. 4. Housing Supply – (Wells Fargo)
  5. 5. Household Growth - (Wells Fargo)
  6. 6. Income Declines By Age
  7. 7. How do you see the present and futureof 50+ housing?• Are age-qualified communities viable anymore, or are they too restrictive?
  8. 8. It’s So Much Morethan “Housing”
  9. 9. Is it possible today to have asuccessful homebuilding businessthat focuses on high-endhomebuyers?
  10. 10. What features and amenities dotodays buyers want?
  11. 11. What features and amenities aretodays buyers willing to give up?
  12. 12. How is the aging-in-place movementhelping or hurting 50+ housing?
  13. 13. What are the largest challenges thatbuilders face in selling age-restrictedhousing and how do you handle thosenegatives?
  14. 14. • NATHAN – PROGRAMS?
  15. 15. What advice would you give to abuilder looking to succeed with 50+housing?
  16. 16. What did you do differently last yearthat was successful?
  17. 17. • YOU TUBE VIDEO
  18. 18. What was your best marketing idea of2011?
  19. 19. Following the True Leaders –Your CustomersDecember 1, 2011 * Todd Harff * ICAAwww.creatingresults.com/ICAA
  20. 20. http://on.wsj.com/n4YAFv
  21. 21. Extra, Extra!
  22. 22. Email Tracking• Open rates • Click throughs – Hourly/daily • Bounce rates – Subject lines, sender, • Subscribes/unsubscribes other variables • Shares • Forward to a Friend
  23. 23. Extra, Extra!
  24. 24. IBS 2012 February 9th Creating Results – Todd HarffPringle Homebuilding Group – Steve Nordstrom Sturbridge Homes – Michael DeStefano Traditions of America – Nathan Jameson
  25. 25. To Have Todd Harff Share His Market Research/InsightsWith Your Association or Organization http://bit.ly/w8ljly erin@creatingresults.com

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