Ibs 2012 social_creating results - social and more

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Presentation on social media marketing to baby boomers and seniors. Statistics on social networking usage by older adults, why they connect, do they like brands and more. PLUS 5 ways to kick your baby boomer and senior social media marketing into high gear.

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Ibs 2012 social_creating results - social and more

  1. 1. WHY (or why not) they use Social NetworkingMARKETING TO THE 50+ BUYER: Social Media and So Much More
  2. 2. HOW they engage on Social MediaMARKETING TO THE 50+ BUYER: Social Media and So Much More
  3. 3. How YOU can apply this knowledge to your marketingMARKETING TO THE 50+ BUYER: Social Media and So Much More
  4. 4. But First, Some General StatsMARKETING TO THE 50+ BUYER: Social Media and So Much More
  5. 5. Internet vs Total PopulationMARKETING TO THE 50+ BUYER: Social Media and So Much More
  6. 6. Emails Sent Per GenerationMARKETING TO THE 50+ BUYER: Social Media and So Much More
  7. 7. Popular Website Categories - ALLMARKETING TO THE 50+ BUYER: Social Media and So Much More
  8. 8. Social networking site use by online adults 2005-2011 The percentage of all adult internet users who use social networking sites since 2005MARKETING TO THE 50+ BUYER: Social Media and So Much More
  9. 9. The Social LandscapeMARKETING TO THE 50+ BUYER: Social Media and So Much More
  10. 10. Level of Social Networking (By Ages)MARKETING TO THE 50+ BUYER: Social Media and So Much More
  11. 11. Like Most About Social Networking (By Age) 40.0% 35% 35.0% 30.0% 27% 25% 25.0% 24% 24% 24% 21% 22% 20.0% 19% 19% 17% 17% 17% 15.0% 12% 10.0% 9% 10% 5.0% 0.0% Convenience/ Connecting with Catch up with old Nothing ease of contact family/ friends friends 40‐54 Pct 55‐64 Pct 65‐74 Pct 75+ PctMARKETING TO THE 50+ BUYER: Social Media and So Much More
  12. 12. MARKETING TO THE 50+ BUYER: Social Media and So Much More
  13. 13. #1 REASON: CONNECTIONSMARKETING TO THE 50+ BUYER: Social Media and So Much More
  14. 14. Men more likely than women to be motivated by work/careerMARKETING TO THE 50+ BUYER: Social Media and So Much More
  15. 15. Invitations from Friends or Family MembersMARKETING TO THE 50+ BUYER: Social Media and So Much More
  16. 16. What Would Motivate Trial (By Age)MARKETING TO THE 50+ BUYER: Social Media and So Much More
  17. 17. You Really Like Us… or Do You?MARKETING TO THE 50+ BUYER: Social Media and So Much More
  18. 18. Engage with Brands on Social NetworksMARKETING TO THE 50+ BUYER: Social Media and So Much More
  19. 19. Benefits of “Friending” Brands 21.50% 21.05% 21.00% 20.50% 20.18% 20.00% 19.50% 19.30% 19.00% 18.50% 18.00% Discounts, Coupons, Convenient Info In the Know Offers ChannelMARKETING TO THE 50+ BUYER: Social Media and So Much More
  20. 20. Top Reasons for Not Engaging with Your Brand  Too much time  They’re already feeling overloaded  They’d prefer to communicate with you via other channels – phone, email, corporate website – in other words “don’t call me, I’ll call you”  They’re there to socialize and you’re intruding on personal spaceMARKETING TO THE 50+ BUYER: Social Media and So Much More
  21. 21. MARKETING TO THE 50+ BUYER: Social Media and So Much More
  22. 22. Three Types of Privacy Concerns NO PRIVACY – Exposure PRIVACY/INTRUSION – People who are concerned about how intrusive social networks and/or people on them are, invading their personal lives PRIVACY/SAFETY – Those who are concerned about how their information is used or abusedMARKETING TO THE 50+ BUYER: Social Media and So Much More
  23. 23. How They are Using Social NetworkingMARKETING TO THE 50+ BUYER: Social Media and So Much More
  24. 24. Commonly Used Sharing Tools (All Ages)MARKETING TO THE 50+ BUYER: Social Media and So Much More
  25. 25. Use Email as Social Sharing ToolMARKETING TO THE 50+ BUYER: Social Media and So Much More
  26. 26. Use Email as Social Sharing Tool Older the respondent, more likely to view email as a social tool Singles say email is a sharing tool 3x more than couples Retired cite it nearly 7x more than working and nearly 8x more than unemployedMARKETING TO THE 50+ BUYER: Social Media and So Much More
  27. 27. Top 5 Ways to Kick Your Social Media Into High Gear 5. Provide clear and simple privacy policies. 4. Make it personal and show your appreciation 3. Incorporate tools that make it easy to share their experiences 2. Use social media to converse with your followers, not talk at them. 1. Expand Your Horizons -Social Media is more than Facebook and TwitterMARKETING TO THE 50+ BUYER: Social Media and So Much More
  28. 28. Download your copy TODAY: www.creatingresults.com/SilverSocialSurfersMARKETING TO THE 50+ BUYER: Social Media and So Much More
  29. 29. 2010 RESEARCH QUESTIONS? CREATING RESULTS Beth Rand beth@creatingresults.com www.CreatingResults.com BLOG: www.MatureMarketingMatters.com www.twitter.com/CreatingResults Experts in marketing to mature consumersMARKETING TO THE 50+ BUYER: Social Media and So Much More

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