Creating Change- How to Convey your Organization’s Mission Confidently and Effectively- Jessica Poawui


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Creating Change- How to Convey your Organization’s Mission Confidently and Effectively- Jessica Poawui

  1. 1. Confident & Effective Public Speaking How to Convey your Organization’s Mission Confidently & Effectively November 9, 2011
  2. 2. Confident & Effective Public SpeakingCONFIDENT & EFFECTIVE PUBLIC SPEAKINGPURPOSEThis seminar will provide you with tips to confidently and effectively communicate about yourorganization to others. Sometimes the difference between bringing in a new funder or volunteeris the ability to give a successful 30 second elevator pitch about your organization. During thisone-hour session, you’ll learn helpful tips that you can take back to the office to improve theway your team articulates the organization’s mission and work. “A good orator is pointed and impassioned.” ~ Marcus T. Cicero 2
  3. 3. Confident & Effective Public SpeakingCONFIDENT & EFFECTIVE PUBLIC SPEAKINGQUICK INTRODUCTIONChoose up to 4 words to describe your organization and the contributions your organizationmakes. Only note 4 words or short phrases in the space below. 3
  4. 4. Confident & Effective Public SpeakingPREPARING YOUR ELEVATOR SPEECH – THE KEYThe term "elevator speech" reflects the idea that it should be possible to deliver a quick,effective speech in the time span of an elevator ride, or approximately thirty seconds to twominutes. The best elevator speeches are those that can explain a business proposition to theoccupants of an elevator in the time it takes them to ride to their floor. In other words, anelevator speech that works is able to describe and sell an idea in 30 seconds. Today, anelevator speech can be any kind of short speech that sells an idea, promotes your organization,or markets you as an individual.An elevator speech is as essential as a business card. You need to be able to say who you are,what you do, what you are interested in doing and how you can be a resource to your listeners.If you don’t have an elevator speech, people won’t know what you really do.KNOW YOUR AUDIENCEBefore writing any part of your elevator speech, research your audience. You will be much morelikely to succeed if your elevator speech is clearly targeted at the individuals you are speakingto. Having a generic elevator pitch is almost certain to fail.KNOW YOURSELFBefore you can convince anyone of your proposition you need to know exactly what it is. Youneed to define precisely what you are offering, what problems you can solve and what benefitsyou bring to a prospective contact or employersAnswer the following questions: 1. What are your (and your organizations’) key strengths? 2. What adjectives come to mind to describe you (and your organization)? 3. What is it you are trying to “sell” or let others know about you? 4. Why are you interested in the company or industry the person represents? 4
  5. 5. Confident & Effective Public SpeakingOUTLINE YOUR TALKStart an outline of your material using bullet points. You dont need to add any detail at thisstage; simply write a few notes to help remind you of what you really want to say. They don’tneed to be complete sentences.You can use the following questions to start your outline: 1. Who am I? 2. What do I (and my organization) offer? 3. What problem is solved? 4. What are the main contributions I (and my organization) can make? 5. What needs am I (and my organization) fulfilling for the listener? 6. What should the listener do as a result of hearing this?FINALIZE YOUR SPEECHNow that you have your outline of your material, you can finalize the speech. The key to doingthis is to expand on the notes you made by writing out each section in full.To help you do this, follow these guidelines: 1. Take each note you made and write a sentence about it. 2. Take each of the sentences and connect them together with additional phrases to make them flow. 3. Go through what you have written and change any long words or jargon into everyday language. 4. Go back through the re-written material and cut out unnecessary words. 5. Finalize your speech by making sure it is no more than 90 words long. “You can speak well if your tongue can deliver the message of your heart.” ~ John Ford 5
  6. 6. Confident & Effective Public SpeakingDEVELOP YOUR INTRODUCTION Determine which of your organizations attributes or skills will be of most interest to those you will be meeting. Get comfortable with a script that can lead to a brainstorming discussion about the contributions your organization makes to the community. Use words that are easy to understand by the general population and those outside of your industry.DETERMINE YOUR KEY POINTSDuring the networking meeting, you will be giving a pitch about your organization. The goal isto convey the mission of your organization in a quick, easy to understand way that exemplifiesthe impact your organization has on the community.In the table below, take each word or phrase from the previous page and write an example ofthe accomplishment your organization achieved in this area or hopes to achieve. Consider yourorganization’s strengths and what differentiates your organization from others. Also considerthese questions as you note the achievements or goals. What problem(s) does your organization solve? What need(s) does your organization fulfill? How is your organization unique from everyone else out there? What are your social/community goals? Key Word Key Point 6
  7. 7. Confident & Effective Public SpeakingOKING MEETING PRACTICEKEYS TO EXPRESSING YOUR THOUGHTS AND IDEAS 1. Formulate your objectives. Having a clear objective will help you throughout your talk, from capturing your listeners’’ interest at the beginning to summarizing and recommending action at the end. 2. Capture interest. Your listeners’ minds are filled with competing concerns. You need to grab their attention so they’re willing to set aside other thoughts and distractions for a while. 3. State your central point. Listeners soon lose interest if you take too long getting to the core of your message. Letting them know your main idea at the beginning enables them to focus as you build your case or communicate information. 4. Offer supporting tips. Supporting points are the core of your talk. They can provide the information you want to get across and substantiate your conclusion. 5. Summarize and recommend action. Ending with a quick summary that relates back to your central point enables your listeners to see how your ideas are connected and to understand their impact. Recommending action gives your listeners a focus for the future.THE K.I.S.S. KEY Keep It Simple Silly Keep It Short & Sweet Keep It Simple & Succinct “Be sincere; be brief; be seated.” ~Franklin D. Roosevelt 7
  8. 8. Confident & Effective Public Speaking10 KEY TIPS FOR PUBLIC SPEAKINGCombat your nerves. Here are some proven tips on how to control your butterflies, appearconfident, and give better presentations: 1. Know your material. Pick a topic you are interested in. Know more about it than you include in your speech. Use humor, personal stories and conversational language – that way you won’t easily forget what to say. 2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and allow time for the unexpected. 3. Know the audience. Greet some of the audience members as they arrive. It’s easier to speak to a group of friends than to strangers. Think about what your audience already knows and the information they need to know by the end of the presentation. 4. Know the room. Arrive early, walk around the speaking area and practice using the microphone and any visual aids. Project your voice to fill the room. 5. Relax. Begin by genuinely addressing the audience. It buys you time and calms your nerves. Pause, smile, and count to three before saying anything. Transform nervous energy into enthusiasm. 6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it will boost your confidence. 7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. They’re rooting for you. 8. Don’t apologize for any nervousness or problem – the audience probably never noticed it. 9. Concentrate on the message – not the medium. Focus your attention away from your own anxieties and concentrate on your message and your audience. Peel your eyes away from your notes and visuals to make eye contact with your audience. 10. Gain experience. Mainly, your speech should represent you and your organization. Experience builds confidence, which is the key to effective speaking. 8
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