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Hotel Social Engagement

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  • 1. Hotel-social Engagement CREATE BRAND MARKET www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal HOTEL MARKETING
  • 2. WHAT WILL YOU GET Your own Engagement structure based on goals, and getting your hotel ready •Increase in online sales •Create a Brand Identity in the marketplace •Increase in revenue •Consistent contact with the consumer •Create a value in your local authority www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Engagement structure goals
  • 3. NOW. time to Understand Your Customers’ Social Behaviors www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Understand Your Customers Social Behavior
  • 4. Hotels were always good on the social side. Today because of the evolving technology the gap has increased in understanding the new customer www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Understanding the new customer
  • 5. Having someone write for you that is good at telling stories. Someone who knows the subject well can really discuss the detail behind the product or services. Outsourcing it to copywriters or storyboard writers in ad/design agencies. Who will get you Social Growth? www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Social Growth
  • 6. Knows more about your brand and business than you. Cares more about your brand and business than you. Nobody Except You www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Brand and you
  • 7.  What is your objectives?  What is your product?  Who are you targeting?  Where are you going to find them?  What is your budget?  How are you going to communicate? Make the partnerships you need to succeed and grow your properties www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Partnerships Objectives
  • 8. The Conversion Medium for NEW CONSUMER www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal NEW CONSUMER Conversion Medium
  • 9. Why online, social marketing? The success of a hotels depends highly on the level of efficiency of the hotel marketing strategy and its activities aimed at: Understand the activities and processes for connecting buyers Respond to the demand needs positioning the hotels on the market; Coordinate the activities and the offers of the hotels, working for distribution; www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Online, social marketing
  • 10. Consumers no longer move from one touch point to the next. Awareness, consideration, preference, action has a new perspective. Travelers have moved away form seeing the advert, then going to site and ordering the brochure rather they “thrive on a digital content” delivered through a array of devices. The new consumer share ideas and base opinions about hotels, attractions and destinations with information gleaned from travel blogs… The NEW & AWARE CONSUMER www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal NEW & AWARE CONSUMER
  • 11. The key questions to be answered 1. Where are your customers online? 2. What are your customers’ social behaviors online? 3. What social information or people do your customers rely on? 4. What is your customers’ social influence? Who trusts them? 5. How do your customers use social technologies in the context of your products. www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Being Social
  • 12. Today’s challenges of hotels and hotel groups  20 years ago revenue management for hotels was much simpler  Initially a hotel reservation department was the point of sale for all clients - PMS  Subsequently hotel groups added CRO’s and the GDS came along (CRS)  The first Internet third party channels started to play a role. www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Challenges
  • 13. Today’s challenges of hotels and hotel groups  Today there are hundreds of channels customers can use to evaluate hotels and do hotel reservations  In parallel the pressure on hotel groups, owners, management increased  Technology became more complicated  Less time and resources available to make more difficult decisions www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Challenges
  • 14. Promotion Channels  Advertising  Direct Mail  Trade Shows  Fam trips  Sales calls  Sales Toolkit  Events  Agent Training Online  News letters  Social Media Channels  Website & Microsite  Event Landing pages  Roadshows  Product Specific Forums www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Promotion Channels
  • 15. Reputation to overall gains www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: •How to get closer to customers? •To build brand awareness and enhance loyalty? •To position new products and services for the effective market penetration? •To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal Enhancing business profitability
  • 16. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Enhancing business profitability…. Copyright 2013-2014 Presentation by: Sachin Bansal