The Business Art
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Effective W...
Strategic Thinking
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Strategic Thinking
An Air Str...
Win all without fighting
Working Strategies
& Principles
www.creatingdemand.org
Working Strategies & Principles Avoid Stre...
WHY . . ?
“One who is CONFUSED in purpose cannot
RESPONDto his enemy.”
You can STUDY from a LIVE market which exists
not t...
IMAGIN
E
your
VICTOR
Y
Win all without Fighting
www.creatingdemand.org
SHAPEand
PERFORM
to result.
Copyright 2013-2014 Pre...
Numbers alone do not confer victories. Strategy Does . . . !
! !
ATTAC
K
www.creatingdemand.org
Avoid Visualize beyond sig...
“Troops thrown against the well forted enemy as grindstone
against eggs is an example of a solid acting upon a void.”
www....
Worst policy is to attack his cities
www.creatingdemand.org
ATTAC
K
AVOID
Weakness
Strength
Attack the enemy’s plans
Disru...
Deception & Foreknowledge
www.creatingdemand.org
Deception & Foreknowledge
KNOW
YOU
R
COMPETITOR
COMPANY
MARKET PLACE
Copy...
Deception & Foreknowledge
www.creatingdemand.org
Obtain Foreknowledge of enemy’s situation.
Prepare alliance with the loca...
Deception & Foreknowledge
Agitate him and learn his patterns, strengths and
deficiencies
www.creatingdemand.org
Assess the...
Speed surprises and shocks the competition.
Speed & Preparation
www.creatingdemand.org
Speed & Preparation Change with pac...
“ In attacking a great state , if you can divide your
enemy’s forces your strength will be more than
sufficient”
- Mei Yao...
Shape your Opponent
www.creatingdemand.org
Proper usage of alliances
Limit your competitor’s moves
Take advantage of their...
Conceal the normal, strike with
the extraordinary.
Hold strategic positions.
Never allow your enemies to get
together.
See...
Character Based Leadership
www.creatingdemand.org
Always LEAD by
example
• Build your character, not just your image.
• Le...
1. Recklessness
2. Cowardly
3. Quick tempered
4. Too delicate a sense of honor
5. Compassionate nature
Character Based Lea...
Implement the business art into practice
www.creatingdemand.org
• Prioritize markets and determine competitor
focus.
• Dev...
Reputation to overall gains
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Strategically connec...
SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
www.creatingdemand.org
facebook.com/creatingde...
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Business Art Strategies

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Business Art Strategies

  1. 1. The Business Art CREATE BRAND MARKET www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Effective War Strategies & Principles
  2. 2. Strategic Thinking www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategic Thinking An Air Strike force with the “V” formation is more powerful than the flight set singly. The leading aircraft creates a pull action followed by the next two and so on. The lift created is 60 percent higher. Fuel consumption reduces as air resistance decreases. Attack power increases.
  3. 3. Win all without fighting Working Strategies & Principles www.creatingdemand.org Working Strategies & Principles Avoid Strength,Attack Weakness Avoid Strength, Attack Weakness Deception and fore knowledge Speed and preparation Shape your opponent Character based leadership Copyright 2013-2014 Presentation by: Sachin Bansal
  4. 4. WHY . . ? “One who is CONFUSED in purpose cannot RESPONDto his enemy.” You can STUDY from a LIVE market which exists not the DEAD one. www.creatingdemand.org Win all without Fighting Study and Capture CAPTURE the market place without DESTROYING it . . . STUDYthe market and the competition The market size reflects your position. Win all without Fighting Copyright 2013-2014 Presentation by: Sachin Bansal
  5. 5. IMAGIN E your VICTOR Y Win all without Fighting www.creatingdemand.org SHAPEand PERFORM to result. Copyright 2013-2014 Presentation by: Sachin Bansal Win all without Fighting Study and Capture
  6. 6. Numbers alone do not confer victories. Strategy Does . . . ! ! ! ATTAC K www.creatingdemand.org Avoid Visualize beyond sight. AVOID Weakness Strength Visualize beyond sight. Copyright 2013-2014 Presentation by: Sachin Bansal
  7. 7. “Troops thrown against the well forted enemy as grindstone against eggs is an example of a solid acting upon a void.” www.creatingdemand.org ATTAC K AVOID Weakness Strength Use the most solid to attack the most empty Copyright 2013-2014 Presentation by: Sachin Bansal Avoid Visualize beyond sight.
  8. 8. Worst policy is to attack his cities www.creatingdemand.org ATTAC K AVOID Weakness Strength Attack the enemy’s plans Disrupt his alliancesAnger his generals Confuse them to commit a mistake Copyright 2013-2014 Presentation by: Sachin Bansal Avoid Visualize beyond sight.
  9. 9. Deception & Foreknowledge www.creatingdemand.org Deception & Foreknowledge KNOW YOU R COMPETITOR COMPANY MARKET PLACE Copyright 2013-2014 Presentation by: Sachin Bansal
  10. 10. Deception & Foreknowledge www.creatingdemand.org Obtain Foreknowledge of enemy’s situation. Prepare alliance with the local market, as it is easier to kill the enemy with his immediate neighbor! Maximize the power of market information. Copyright 2013-2014 Presentation by: Sachin Bansal Deception & Foreknowledge
  11. 11. Deception & Foreknowledge Agitate him and learn his patterns, strengths and deficiencies www.creatingdemand.org Assess the enemy and prepare for appropriate measures. Your competitor is the enemy. Copyright 2013-2014 Presentation by: Sachin Bansal Deception & Foreknowledge
  12. 12. Speed surprises and shocks the competition. Speed & Preparation www.creatingdemand.org Speed & Preparation Change with pace CHANGE with pace is the nature of business competition; to be slow is to be EXTINCT. Copyright 2013-2014 Presentation by: Sachin Bansal
  13. 13. “ In attacking a great state , if you can divide your enemy’s forces your strength will be more than sufficient” - Mei Yao-ch’en (strategist) www.creatingdemand.org Speed & Preparation Planned attack is three fourth the victory. Copyright 2013-2014 Presentation by: Sachin Bansal Speed & Preparation Change with pace
  14. 14. Shape your Opponent www.creatingdemand.org Proper usage of alliances Limit your competitor’s moves Take advantage of their executives’ emotions. Do with blinding speed: Appear at places to which he must hasten; move swiftly where he does not expect you Copyright 2013-2014 Presentation by: Sachin Bansal Shape your Opponent
  15. 15. Conceal the normal, strike with the extraordinary. Hold strategic positions. Never allow your enemies to get together. Seek a strategic alliance to break the deal. Don’t repeat your success tactics in the next battles. www.creatingdemand.org Shape your Opponent Copyright 2013-2014 Presentation by: Sachin Bansal Shape your Opponent
  16. 16. Character Based Leadership www.creatingdemand.org Always LEAD by example • Build your character, not just your image. • Lead with actions, not just words. • Share employee’s trials, not just their triumphs. • Motivate emotionally, not just materially. • Assign clearly defined missions to all • Make your strategy drive your organization, not the reverse. Copyright 2013-2014 Presentation by: Sachin Bansal Character Based Leadership
  17. 17. 1. Recklessness 2. Cowardly 3. Quick tempered 4. Too delicate a sense of honor 5. Compassionate nature Character Based Leadership www.creatingdemand.org qualities which are dangerous in the character of the general. 5 Copyright 2013-2014 Presentation by: Sachin Bansal Character Based Leadership
  18. 18. Implement the business art into practice www.creatingdemand.org • Prioritize markets and determine competitor focus. • Develop attacks against competitor’s weakness. • Deploy war game and plan for surprise. • Integrate best attacks to unbalance your competition • Carve your attacks and bombard them • Reinforce success, starve failure. Copyright 2013-2014 Presentation by: Sachin Bansal Implement the business art into practice
  19. 19. Reputation to overall gains www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: •How to get closer to customers? •To build brand awareness and enhance loyalty? •To position new products and services for the effective market penetration? •To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal Enhancing business profitability
  20. 20. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Enhancing business profitability….

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