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Infographic Linked In Audience Global 2012
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Infographic Linked In Audience Global 2012

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  • 1. The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORKLinkedIn reached out to a sample ofits 150 million+ members across 1.8 Billion 2 out of 3 LinkedIn’s audience of professionals is onethe world to learn about who they business leads use LinkedIn for business generated in 2011 purposes such as keeping of the most influentialare and what they do on LinkedIn. up with industry news. via LinkedIn. on the web.Members turn to LinkedIn for a variety of reasons: 4 out of 5 LinkedIn members drive business decisions. 28% of members are senior-level executives (director and above). 73% Networking 70% Fostering 47% Following 46% Maintaining with other professionals their professional identity current industry discussions Industry expertise 39%LinkedIn members of members are responsible 71% %deeply value our brand as for managing budgets. 78 Members are more confident in the professional information on LinkedIn.a professional,trusted, and 39% 33% of members prefer to have separate social networks for their personal and professional lives.remarkablydifferent social 23% % 64environment. Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, say LinkedIn helps them develop fielded August through December 2011. Li Ya ro Tw Fa nk relationships and grow new business. G ho up ce itt marketing.linkedin.com ed bo o! s er In ok

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