The world of work has changedThe internet has transformed how people communicate, consume information and build relationships. As a result of this global phenomenon, the way the world works is fundamentally changing. Professionals need to be more responsive and make faster and better informed decisions to perform in an accelerated business environment. This behavior is fragmented across an increasing range of digital channels with social platforms playing an increasingly significant role in professionals’ lives. And this behavior represents a rapid and permanent shift.Social networks are enabling individuals to connect and share information and insights more effectively.The future of work is through these networks.This is a visual representation of my network- this is my professional network graph – and how I get business done.Enter LinkedIn. There is now a single, global community of professionals from which a magical new data asset emerges. With more than 187 million professional members representing companies in more than 200 countries and territories, LinkedIn is the world’s largest professional network on the Internet. These millions of professionals are adding information to their profiles, sharing important insights, and building their networks every day on LinkedIn. We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works. LinkedIn in the enterprise is the embodiment of the consumerization of enterprise software, much like the iPhone and iPad led the consumerization of IT. day What we bring to the table is 1) massive voluntary adoption by professionals due to 2) proven value delivered to these professionals (they use LinkedIn because LinkedIn works for them, no other reason to do so); 3) a SaaS approach that doesn't require massive investments in installation, training, upgrades, onsite services, etc.
This mission statement manifests in our member value proposition and is the core focus for LinkedIn And the value we deliver to our members is 3 fold Identity: Maintaining their professional profile of record and networking with other professionalsInsights: finding insights to be better at what you doEverywhere: Working where ever you workAnd this is what keeps our members coming back every day.