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Fun Facts about Big Data
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Fun Facts about Big Data



Some fun facts about the world of Big Data and how its changing the way businesses interact with their customers

Some fun facts about the world of Big Data and how its changing the way businesses interact with their customers



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Fun Facts about Big Data Fun Facts about Big Data Presentation Transcript

  • 8 March 2014 1 The World of Big Data Big Data Factoids
  • 2 Source: The Human Face of Big data) Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, GPS data and other information, that will live on forever
  • 3 Every animate & inanimate object on earth will soon be generating data, including our homes, our cars, and YES, even our bodies Source: The Human Face of Big data)
  • 4 An average person today processes more data in a single day than a person in the 1500s did in an entire lifetime Source: The Human Face of Big data)
  • 5 55% of actions taken as a result of searching via mobile take place within one hour. Source: Google & Neilson Research
  • 6 Data never sleeps Apple receives around 47,000 App downloads Source: The Social Skinny Brands and Organizations receive 34,722 Likes 571 new websites are created every minute of the day
  • 7 More than 5 billion people are calling, texting, tweeting, browsing on mobile phones worldwide Source: SAS – “Big Data Meets Big Data Analytics “
  • 8 1 in 3 business leaders are frequently making business decisions based on information they don’t trust, or don’t have. Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“
  • 9 The World’s data is doubling every 2 years Source: IDC Digital Universe Study
  • 10 85% of fortune 500 organizations will fail to effectively exploit big data for competitive advantage Source: Gartner
  • 11 88% of B2B sales & marketing teams are missing opportunities because of inadequate information Source: CSO Insights, Lattice Engine
  • 12 A retailer using big data to the full could increase its operating margin by more than 60% Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”
  • 13 70% of data is created by individuals – but enterprises are responsible for storing and managing 80% of it Source: EMC Research
  • 14 45% of business users claim visualization is in demand because it makes data-analysis easier Source: Information Week Business Survey 2012
  • 15 52% of travellers use Social Media to plan their vacations Source: MDG Research
  • 16 Individuals’ direct or indirect actions now generate 70% of all digital data created Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”
  • 17 Google uses over 57 signals to customise search results for you
  • 18 35% of purchases on Amazon are through recommendations
  • 19 75% of what people watch on Netflix are recommendations
  • 20 44% of marketers dedicate half of their budgets to highly personalize marketing through digital media Source: Marketing Charts, CMO Council
  • 21 85 percent of people shop for a gift on one device and then make their purchase on another Source: Google Mobile Research
  • 22 “Companies leveraging Big Data would financially outperform their competitors by 20%” Source: IBM 2010 CFO Study
  • 23 47% of people will share information if they can see a benefit to sharing Source: Experian
  • 24 68% of people say the biggest driver for sharing personal information is saving money Source: Experian
  • 25 People are data savvy… 85% of people are ‘aware’ of the techniques companies use to track online behaviour & preferences Source: DMA.org.uk
  • 26 Sephora - customers shopping and converting on the go… Mobile orders ñ167% Traffic to mobile ñ75%
  • 27 Pinterest followers spend 15X more than Facebook fans
  • 28 ColorIQ Sephora + Pantone find the right shade of makeup for just your skin, on the first try. 27 color-corrected image | less than 2s | 8 different visible light settings | 1 ultraviolet light setting.
  • 29 UPS optimises delivery routes to avoid 85 million miles and fuel savings of 8.4 million gallons.
  • 30 Zynga collects over 25 terabytes a day from FarmVille to drive higher in-game purchases
  • 31 Intercontinental Hotel Group o 71 million Priority Group members o Over 4000 attributes o 1500+ personalised messages o 150million room nights per year 35% higher conversion on bookings 15X boost in mobile bookings
  • 8 March 2014 Thank You 32