Fun Facts about Big Data

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Some fun facts about the world of Big Data and how its changing the way businesses interact with their customers

Published in: Business

Fun Facts about Big Data

  1. 1. 8 March 2014 1 The World of Big Data Big Data Factoids
  2. 2. 2 Source: The Human Face of Big data) Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, GPS data and other information, that will live on forever
  3. 3. 3 Every animate & inanimate object on earth will soon be generating data, including our homes, our cars, and YES, even our bodies Source: The Human Face of Big data)
  4. 4. 4 An average person today processes more data in a single day than a person in the 1500s did in an entire lifetime Source: The Human Face of Big data)
  5. 5. 5 55% of actions taken as a result of searching via mobile take place within one hour. Source: Google & Neilson Research
  6. 6. 6 Data never sleeps Apple receives around 47,000 App downloads Source: The Social Skinny Brands and Organizations receive 34,722 Likes 571 new websites are created every minute of the day
  7. 7. 7 More than 5 billion people are calling, texting, tweeting, browsing on mobile phones worldwide Source: SAS – “Big Data Meets Big Data Analytics “
  8. 8. 8 1 in 3 business leaders are frequently making business decisions based on information they don’t trust, or don’t have. Source: IBM Research – “Business Analytics and Optimization for the Intelligent Enterprise“
  9. 9. 9 The World’s data is doubling every 2 years Source: IDC Digital Universe Study
  10. 10. 10 85% of fortune 500 organizations will fail to effectively exploit big data for competitive advantage Source: Gartner
  11. 11. 11 88% of B2B sales & marketing teams are missing opportunities because of inadequate information Source: CSO Insights, Lattice Engine
  12. 12. 12 A retailer using big data to the full could increase its operating margin by more than 60% Source: McKinsey Global Institute – “Big data: The next frontier for innovation, competition, and productivity”
  13. 13. 13 70% of data is created by individuals – but enterprises are responsible for storing and managing 80% of it Source: EMC Research
  14. 14. 14 45% of business users claim visualization is in demand because it makes data-analysis easier Source: Information Week Business Survey 2012
  15. 15. 15 52% of travellers use Social Media to plan their vacations Source: MDG Research
  16. 16. 16 Individuals’ direct or indirect actions now generate 70% of all digital data created Source: McKinsey Center for Business Technology – “Perspectives on Digital Business”
  17. 17. 17 Google uses over 57 signals to customise search results for you
  18. 18. 18 35% of purchases on Amazon are through recommendations
  19. 19. 19 75% of what people watch on Netflix are recommendations
  20. 20. 20 44% of marketers dedicate half of their budgets to highly personalize marketing through digital media Source: Marketing Charts, CMO Council
  21. 21. 21 85 percent of people shop for a gift on one device and then make their purchase on another Source: Google Mobile Research
  22. 22. 22 “Companies leveraging Big Data would financially outperform their competitors by 20%” Source: IBM 2010 CFO Study
  23. 23. 23 47% of people will share information if they can see a benefit to sharing Source: Experian
  24. 24. 24 68% of people say the biggest driver for sharing personal information is saving money Source: Experian
  25. 25. 25 People are data savvy… 85% of people are ‘aware’ of the techniques companies use to track online behaviour & preferences Source: DMA.org.uk
  26. 26. 26 Sephora - customers shopping and converting on the go… Mobile orders ñ167% Traffic to mobile ñ75%
  27. 27. 27 Pinterest followers spend 15X more than Facebook fans
  28. 28. 28 ColorIQ Sephora + Pantone find the right shade of makeup for just your skin, on the first try. 27 color-corrected image | less than 2s | 8 different visible light settings | 1 ultraviolet light setting.
  29. 29. 29 UPS optimises delivery routes to avoid 85 million miles and fuel savings of 8.4 million gallons.
  30. 30. 30 Zynga collects over 25 terabytes a day from FarmVille to drive higher in-game purchases
  31. 31. 31 Intercontinental Hotel Group o 71 million Priority Group members o Over 4000 attributes o 1500+ personalised messages o 150million room nights per year 35% higher conversion on bookings 15X boost in mobile bookings
  32. 32. 8 March 2014 Thank You 32

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