PDF/VT<br />A presentation fromCrawford Technologies Inc.<br />www.crawfordtech.com<br />Follow, Like and Join us at<br />...
What is PDF/VT?<br />An ISO standard - ISO 16612-2<br />Provides Variable Data Printing<br />Competing with VIPP, PPML and...
PDF/VT<br />PDF/VT-1 for a complete single file exchange.<br />PDF/VT-1 requires all resources necessary for proper interp...
What is the problem?<br />Designers are under increasing pressure to find new ways to promote their customers<br />Pushing...
What is the problem?<br />Print service providers need to adapt to these new technologies and advancements<br />Currently ...
Why do these issues exist?<br />Disparate progression has led to fragmentation<br />Line printer to laser printer technolo...
Fragmented marketplace<br />Print on demand<br />Direct mail<br />Personalised documentation<br />Transpromo<br />Promotio...
Shifting the landscape<br />
Evolving technologies<br />AFP<br /><ul><li>High-volume variable output
Geared towards high-speed output
Bi-directional communication, error notification, resource management
Tray pull information, duplex etc.</li></ul>Graphical complexity<br />Transparency, ICC profiles, layers<br />Low-volume o...
Evolving technologies<br />PDF and PDF/A<br /><ul><li>Low-volume and desktop output
Transparency, ICC profiles, layers
Graphical complexity</li></ul>Bi-directional communication, error notification<br />Tray pull information, duplex etc.<br ...
Why Does PDF/A Matter for Transactional Customer Communication Documents?<br />PDF/A is the standard for transactional doc...
PDF/VT adds to these positives<br />Native PDF processing<br />Allows for very late changes<br />Switching between presses...
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PDF/VT - A Presentation from Crawford Technologies Inc

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Transcript of "PDF/VT - A Presentation from Crawford Technologies Inc"

  1. 1. PDF/VT<br />A presentation fromCrawford Technologies Inc.<br />www.crawfordtech.com<br />Follow, Like and Join us at<br />about.me/CrawfordTechInc<br />
  2. 2. What is PDF/VT?<br />An ISO standard - ISO 16612-2<br />Provides Variable Data Printing<br />Competing with VIPP, PPML and AFP<br />Plugs the ‘variable data gap’ present in native PDF files<br />
  3. 3. PDF/VT<br />PDF/VT-1 for a complete single file exchange.<br />PDF/VT-1 requires all resources necessary for proper interpretation of the PDF data.<br />PDF/VT-2 for multi-file exchange.<br />PDF/VT-2 permits references to external ICC profile and PDF/X.<br />PDF/VT-2s for streamed delivery.<br />A PDF/VT-2s stream is a MIME package that contains a sequence of one or more PDF/VT files and supporting resources.<br />
  4. 4. What is the problem?<br />Designers are under increasing pressure to find new ways to promote their customers<br />Pushing the limits of creative software<br />Personalizing content<br />WYSIWYP – What You See Is What You Print<br />
  5. 5. What is the problem?<br />Print service providers need to adapt to these new technologies and advancements<br />Currently convert PDF to another format before printing<br />PDF doesn’t offer variable data natively<br />
  6. 6. Why do these issues exist?<br />Disparate progression has led to fragmentation<br />Line printer to laser printer technology<br />Form overlays to replace pre-printed forms<br />Multiple fonts<br />Graphical elements<br />Full colour laser printing<br />Deployment of AFP architecture<br />Use of PDF for printing workflows/online viewing and PDF/A for archiving.<br />
  7. 7. Fragmented marketplace<br />Print on demand<br />Direct mail<br />Personalised documentation<br />Transpromo<br />Promotional printing<br />Full-colour one-to-one Marketing <br />
  8. 8. Shifting the landscape<br />
  9. 9. Evolving technologies<br />AFP<br /><ul><li>High-volume variable output
  10. 10. Geared towards high-speed output
  11. 11. Bi-directional communication, error notification, resource management
  12. 12. Tray pull information, duplex etc.</li></ul>Graphical complexity<br />Transparency, ICC profiles, layers<br />Low-volume or desktop output<br />
  13. 13. Evolving technologies<br />PDF and PDF/A<br /><ul><li>Low-volume and desktop output
  14. 14. Transparency, ICC profiles, layers
  15. 15. Graphical complexity</li></ul>Bi-directional communication, error notification<br />Tray pull information, duplex etc.<br />High-volume variable output<br />Geared towards high-speed output<br />
  16. 16. Why Does PDF/A Matter for Transactional Customer Communication Documents?<br />PDF/A is the standard for transactional document storage for customer service and compliance purposes<br />Conformance levels are not well understood – accurate rendering is the key concern<br />Text re-flow and accurate text extraction should be considered for mobile use and workflow needs<br />Contains tagging and metadata necessary for document accessibility<br />
  17. 17. PDF/VT adds to these positives<br />Native PDF processing<br />Allows for very late changes<br />Switching between presses<br />Switching between digital and offset<br />Mixed jobs that start digital and then move to offset<br />Direct output of transparency<br />Less potential for banding, sharp edges on drop shadows<br />Flexibility<br />For high or low volumes<br />Transactional or graphical output<br />
  18. 18. Challenges for PDF/VT<br />Still a long way to go<br />The competition, notably AFP, has been established for over 20 years<br />PDF/VT still to be fully defined<br />Once in PDF/VT format, you have to print to ‘realise’ the output<br />You can ‘proof’ using a PDF reader<br />Supported printers are very specific<br />The competition (AFP for example) allows for output to virtually any device or format, including PDF and PDF/A<br />
  19. 19. PDF/VT and PDF/A<br />
  20. 20. Conclusion<br />PDF/VT solves some problems<br />Avoiding the RIP to PostScript<br />Late changes<br />Flexibility to work with mixed volumes<br />PDF, PDF/A and PDF/VT<br />Will work in parallel development for some time before PDF/VT can emerge fully formed<br />The return on investment is not high enough yet for organisations to throw out existing infrastructure<br />
  21. 21. Conclusion<br />PDF/VT does offer many benefits<br />One-time rendering and caching<br />Graphical complexity<br />Practical for lower-volume runs<br />If other current shortcomings, and the relation to PDF/A for compliant archiving, can be solved, PDF/VT will be a format to consider for many.<br />
  22. 22. You’ve been watching:PDF/VT<br />Connect with us on<br /> Twitter Facebook LinkedIn<br />Visit about.me/CrawfordTechInc now<br />

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