Accessibility in PDF and Elsewhere<br />A presentation fromCrawford Technologies Inc.<br />www.crawfordtech.com<br />Follo...
Agenda<br />Introduction:<br />What are Transactional Customer Communications documents & what are the major trends affect...
What are Transactional Customer Communication Documents<br />Point in time records of your contractual and financial relat...
What are the Major Trends with Transactional Customer Communication Documents?<br />The migration from physical to electro...
Who Needs Accessible Documents?<br />Anyone who is “Print Disabled”<br />Anyone with Visual limitations due to diabetes, b...
Why Does PDF/A Matter for Transactional Customer Communication Documents?<br />PDF/A is the standard for transactional doc...
Two Approaches to Creating Accessible Documents<br />Do it yourself <br />Build internal subject matter expertise, acquire...
The Importance of PDF/UA<br />PDF/UA will build upon the already implemented PDF/A foundation that is in place in transact...
Conclusion & Wrap Up<br />PDF/UA is a fantastic and anticipated standard<br />PDF/UA will enable transactional document pr...
You’ve been watching:Accessibility in PDF and Elsewhere<br />Connect with us on<br />                  Twitter          Fa...
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Accessibility in PDF and Elsewhere

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Accessibility in PDF and Elsewhere - A presentation from Crawford Technologies Inc. - http://www.crawfordtech.com/

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Accessibility in PDF and Elsewhere

  1. 1. Accessibility in PDF and Elsewhere<br />A presentation fromCrawford Technologies Inc.<br />www.crawfordtech.com<br />Follow, Like and Join us at<br />about.me/CrawfordTechInc<br />
  2. 2. Agenda<br />Introduction:<br />What are Transactional Customer Communications documents & what are the major trends affecting them?<br />Who needs accessible documents?<br />Some demographic statistics<br />The importance of PDF/A to transactional documents and accessibility<br />Two approaches to creating accessible documents<br />The importance of PDF/UA<br />Conclusion & Wrap up<br />
  3. 3. What are Transactional Customer Communication Documents<br />Point in time records of your contractual and financial relationship<br />Documents sent to you physically or electronically<br />Convey amounts due, interest owing, minimum amount due, insurance coverage, how your investments are doing, etc.<br />Regulations compel organizations to send these documents to their customers.<br />Make up a large percentage of printed documents – over 80 Billion documents are mailed per year in the US alone<br />Source:<br /> 1. US Postal Service 2010 Q2 summary financial report. Direct mail and other mail adds another approx. 52 billion letters. 2. TAPPI’s Paper University statistics: “Every year in America, more than 2 billion books, 350 million magazines, and 24 billion newspapers are published”<br />
  4. 4. What are the Major Trends with Transactional Customer Communication Documents?<br />The migration from physical to electronic delivery of documents<br />Document archiving for legal, compliance and customer service purposes – PDF/A is the standard here<br />New technology introductions and ‘TransPromo’<br />The need to protect customers private data both electronically and physically<br />And now . . . document accessibility <br />
  5. 5. Who Needs Accessible Documents?<br />Anyone who is “Print Disabled”<br />Anyone with Visual limitations due to diabetes, blindness, cataracts, old age<br />Anyone with Dyslexia<br />Accessible documents usage is currently:<br />6% for Braille<br />92% for Large Print<br />0.5% for e-text <br />1.5% for audio files.<br />PDF?<br />
  6. 6. Why Does PDF/A Matter for Transactional Customer Communication Documents?<br />PDF/A is the standard for transactional document storage for customer service and compliance purposes<br />Conformance levels are not well understood – accurate rendering is the key concern<br />Text re-flow and accurate text extraction should be considered for mobile use and workflow needs<br />Tagging, natural reading order, headings, bookmarks, alternative text are some of the key considerations for accessibility, all of which can be accomplished within a PDF/A document<br />
  7. 7. Two Approaches to Creating Accessible Documents<br />Do it yourself <br />Build internal subject matter expertise, acquire and install software, hardware and systems, deploy and manage. Evolve.<br />Some large organizations will do this<br />Outsource<br />Let a service provider/vendor provide the guidance and services to fulfill all document accessibility needs<br />Most organizations will do this<br />In either case, ongoing knowledge of trends, standards developments, technology developments will be key to deploying an effective document accessibility strategy<br />
  8. 8. The Importance of PDF/UA<br />PDF/UA will build upon the already implemented PDF/A foundation that is in place in transactional document producing organizations today.<br />Users needing document accessibility need a single, standard document type for all of their assistive technology uses. This is NOT the case today! PDF/UA will meet that need!<br />Developers of assistive technology may now focus on a single accessible document format reducing development and support costs and hopefully reducing costs to users<br />
  9. 9. Conclusion & Wrap Up<br />PDF/UA is a fantastic and anticipated standard<br />PDF/UA will enable transactional document producing organizations to communicate to all of their customers equally<br />Because PDF/UA is supported within PDF/A it will continue to meet these organization’s archiving needs<br />PDF/UA will form the cornerstone of organizations document accessibility strategies<br />PDF/UA will become the consistent accessibility standard for the visually disabled community and the assistive technology vendors that support them.<br />
  10. 10. You’ve been watching:Accessibility in PDF and Elsewhere<br />Connect with us on<br /> Twitter Facebook LinkedIn<br />Visit about.me/CrawfordTechInc now<br />

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