Ohio Goodwill Conference Sept 14 2009

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Michelle Cramer's presentation to at the Ohio Goodwill Industries Conference - Hyatt Regency Columbus - September 14, 2009

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Ohio Goodwill Conference Sept 14 2009

  1. 1. Presented by: Michelle Cramer , CFRE President & CEO, CRAMER & ASSOCIATES Ohio Association of Goodwill Industries Conference September 14, 2009
  2. 2. What a WOW! Capital Campaign is not . <ul><li>Traditional – Honorary Chair, Chair, Co-Chair. . . . . </li></ul><ul><li>Boring – Volunteers disappear, not engaged </li></ul><ul><li>Long and drawn out </li></ul><ul><li>Do not blend in with other campaigns </li></ul>
  3. 3. What a WOW! Capital Campaign is . <ul><li>Unique & customized </li></ul><ul><li>Instills a sense of excitement & energy </li></ul><ul><li>Creates a ‘buzz’ in your community & grabs their attention </li></ul><ul><li>Stands out from other campaigns </li></ul><ul><li>Reflection of your organization and what makes it special </li></ul>
  4. 4. Examples of WOW! Capital Campaigns <ul><li>Columbus YWCA </li></ul><ul><li>First Capital Campaign </li></ul><ul><li>Building Owned & Operated by Women </li></ul><ul><li>Focus: Eliminating Racism & Empowering Women </li></ul><ul><li>Created Cabinet of 50 Women Leaders </li></ul><ul><li>Franklin Park Conservatory </li></ul><ul><li>First Capital Campaign </li></ul><ul><li>Sense of Ownership & Pride by the Neighborhood </li></ul><ul><li>Created ‘Leadership Team’ Made Up of 10 Leaders </li></ul><ul><li>No Honorary Chairs or Co-Chairs </li></ul>Leadership & Volunteers
  5. 5. Benefits of a WOW! Capital Campaign <ul><li>Instills sense of pride among Board, volunteers, donors & staff </li></ul><ul><li>Gain even more respect from the community </li></ul><ul><li>Positively impacts other fundraising efforts </li></ul><ul><li>Educates the community on mission, programs & services </li></ul><ul><li>Puts you on the map! </li></ul>
  6. 6. How to begin preparing for your WOW! Capital Campaign. <ul><li>Look within at what ‘differentiates you’ from other not-for-profits </li></ul><ul><li>Position and leverage your uniqueness </li></ul><ul><li>Begin the identification & cultivation process </li></ul><ul><ul><li>Board members </li></ul></ul><ul><ul><li>Community Leaders </li></ul></ul><ul><ul><li>Key Donors </li></ul></ul><ul><ul><li>People you train & serve </li></ul></ul><ul><li>Engage the community: Feasibility Study </li></ul>
  7. 7. THANK YOU! Become a fan on Facebook Follow us on Twitter: CramerAssoc CramerFundraising.com [email_address] 614.766.GIVE

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