Presented by: Michelle Cramer , CFRE President & CEO, CRAMER & ASSOCIATES Ohio Association of Goodwill Industries Conference September 14, 2009

What a WOW! Capital Campaign is not . Traditional – Honorary Chair, Chair, Co-Chair. . . . . Boring – Volunteers disappear, not engaged Long and drawn out Do not blend in with other campaigns

Traditional – Honorary Chair, Chair, Co-Chair. . . . .

Boring – Volunteers disappear, not engaged

Long and drawn out

Do not blend in with other campaigns

What a WOW! Capital Campaign is . Unique & customized Instills a sense of excitement & energy Creates a ‘buzz’ in your community & grabs their attention Stands out from other campaigns Reflection of your organization and what makes it special

Unique & customized

Instills a sense of excitement & energy

Creates a ‘buzz’ in your community & grabs their attention

Stands out from other campaigns

Reflection of your organization and what makes it special

Examples of WOW! Capital Campaigns Columbus YWCA First Capital Campaign Building Owned & Operated by Women Focus: Eliminating Racism & Empowering Women Created Cabinet of 50 Women Leaders Franklin Park Conservatory First Capital Campaign Sense of Ownership & Pride by the Neighborhood Created ‘Leadership Team’ Made Up of 10 Leaders No Honorary Chairs or Co-Chairs Leadership & Volunteers

Columbus YWCA

First Capital Campaign

Building Owned & Operated by Women

Focus: Eliminating Racism & Empowering Women

Created Cabinet of 50 Women Leaders

Franklin Park Conservatory

First Capital Campaign

Sense of Ownership & Pride by the Neighborhood

Created ‘Leadership Team’ Made Up of 10 Leaders

No Honorary Chairs or Co-Chairs

Benefits of a WOW! Capital Campaign Instills sense of pride among Board, volunteers, donors & staff Gain even more respect from the community Positively impacts other fundraising efforts Educates the community on mission, programs & services Puts you on the map!

Instills sense of pride among Board, volunteers, donors & staff

Gain even more respect from the community

Positively impacts other fundraising efforts

Educates the community on mission, programs & services

Puts you on the map!

How to begin preparing for your WOW! Capital Campaign. Look within at what ‘differentiates you’ from other not-for-profits Position and leverage your uniqueness Begin the identification & cultivation process Board members Community Leaders Key Donors People you train & serve Engage the community: Feasibility Study

Look within at what ‘differentiates you’ from other not-for-profits

Position and leverage your uniqueness

Begin the identification & cultivation process

Board members

Community Leaders

Key Donors

People you train & serve

Engage the community: Feasibility Study

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