Managing Capital CampaignsPresented by:Michelle Cramer, CFREPresident & CEO, CRAMER & ASSOCIATESMike Schmidt, CFREExecutive Vice President & Partner, CRAMER & ASSOCIATESCincinnati Fundraising ConferenceSeptember 15, 2009

AM I READY?ChecklistVision & Strategic PlanLeadership – Prospects - Need

Checklist

Vision & Strategic Plan

Leadership – Prospects - Need

TRADITIONAL FEASIBILITY STUDYCase StatementInterviews Findings “How Much”

Case Statement

Interviews Findings “How Much”

MODERN ASSESSMENTComprehensive Evaluation of:VisionLeadershipProspects

Comprehensive Evaluation of:

Vision

Leadership

Prospects

STEPS OF A CAPITAL CAMPAIGN – POST ASSESSMENTLeadershipIdentify & Recruit Empower on Decisions TrainInternal Campaigns Board, Staff & LeadershipLead Gifts Secure & Leverage Manage Your Team

Leadership

Identify & Recruit

Empower on Decisions

Train

Internal Campaigns

Board, Staff & Leadership

Lead Gifts

Secure & Leverage

Manage Your Team

SAMPLE CAMPAIGN ORGANIZATIONAL CHARTCampaign Cabinet

What a WOW! Capital Campaign is not.Traditional – Honorary Chair, Chair, Co-Chair. . . . .Boring – Volunteers disappear, not engagedLong and drawn out Do not blend in with other campaigns

Traditional – Honorary Chair, Chair, Co-Chair. . . . .

Boring – Volunteers disappear, not engaged

Long and drawn out

Do not blend in with other campaigns

What a WOW! Capital Campaign is.Unique & customizedInstills a sense of excitement & energyCreates a ‘buzz’ in your community & grabs their attentionStands out from other campaigns Reflection of your organization and what makes it special

Unique & customized

Instills a sense of excitement & energy

Creates a ‘buzz’ in your community & grabs their attention

Stands out from other campaigns

Reflection of your organization and what makes it special

THANK YOU!Become a fan on FacebookFollow us on Twitter: CramerAssocCramerFundraising.comMichelle@CramerFundraising.comMike@CramerFundraising.com888.926.GIVE614.766.GIVE