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Transforming public engagement through social media
 

Transforming public engagement through social media

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Presentation given at the Reading Room Digital Conversation in Singapore on 12 July 2012

Presentation given at the Reading Room Digital Conversation in Singapore on 12 July 2012

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Transforming public engagement through social media Transforming public engagement through social media Presentation Transcript

  • Transforming public engagementthrough social media Craig Thomler Managing Director Delib Australia 12 July 2012
  • Who am I?
  • What is Delib?
  • Australia’s social media experienceUse internet: 97%Use social media:• 62% of Australians• 73% of Federal agencies• 72% of Federal politicians
  • Why do agencies use social media?Answer Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other government 24 40.68%agenciesMonitoring citizen, stakeholder and/or lobbyist views and 17 28.81%activitiesFor a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%
  • All levels of Australian governments  Over 600 online consultations in last four years  Over 470 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
  • Growth in Twitter use
  • The more thingschange, the morethey stay thesame…
  • The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  • Processes need to reflect the goals People Objectives Strategy Technology
  • Inform http://www.alert.sa.gov.au/
  • Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  • Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  • Consult http://speakupaustin.org/
  • Involve http://my2050.decc.gov.uk/
  • Involve http://www.challenge.gov
  • Collaborate http://www.galaxyzoo.org/
  • Collaborate http://trove.nla.gov.au/newspaper?q=
  • Empower http://data.gov.sg
  • Empower http://app.monitor.abares.gov.au/
  • Empower http://http://theopenbudget.org/
  • Empower http://govmonitor.org
  • Zombies….
  • Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz