Transforming public engagement through social media

Transforming public engagementthrough social media Craig Thomler Managing Director Delib Australia 12 July 2012

Who am I?

What is Delib?

Australia’s social media experienceUse internet: 97%Use social media:• 62% of Australians• 73% of Federal agencies• 72% of Federal politicians

Why do agencies use social media?Answer Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other government 24 40.68%agenciesMonitoring citizen, stakeholder and/or lobbyist views and 17 28.81%activitiesFor a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%

All levels of Australian governments  Over 600 online consultations in last four years  Over 470 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions

Growth in Twitter use

The more thingschange, the morethey stay thesame…

The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org

Processes need to reflect the goals People Objectives Strategy Technology

Inform http://www.alert.sa.gov.au/

Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx

Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm

Consult http://speakupaustin.org/

Involve http://my2050.decc.gov.uk/

Involve http://www.challenge.gov

Collaborate http://www.galaxyzoo.org/

Collaborate http://trove.nla.gov.au/newspaper?q=

Empower http://data.gov.sg

Empower http://app.monitor.abares.gov.au/

Empower http://http://theopenbudget.org/

Empower http://govmonitor.org

Zombies….

Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz

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Transforming public engagement through social media

by Craig Thomler on Jul 12, 2012

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