Transforming public engagement through social media

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Presentation given at the Reading Room Digital Conversation in Singapore on 12 July 2012

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Transforming public engagement through social media

  1. Transforming public engagementthrough social media Craig Thomler Managing Director Delib Australia 12 July 2012
  2. Who am I?
  3. What is Delib?
  4. Australia’s social media experienceUse internet: 97%Use social media:• 62% of Australians• 73% of Federal agencies• 72% of Federal politicians
  5. Why do agencies use social media?Answer Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other government 24 40.68%agenciesMonitoring citizen, stakeholder and/or lobbyist views and 17 28.81%activitiesFor a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%
  6. All levels of Australian governments  Over 600 online consultations in last four years  Over 470 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
  7. Growth in Twitter use
  8. The more thingschange, the morethey stay thesame…
  9. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  10. Processes need to reflect the goals People Objectives Strategy Technology
  11. Inform http://www.alert.sa.gov.au/
  12. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  13. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  14. Consult http://speakupaustin.org/
  15. Involve http://my2050.decc.gov.uk/
  16. Involve http://www.challenge.gov
  17. Collaborate http://www.galaxyzoo.org/
  18. Collaborate http://trove.nla.gov.au/newspaper?q=
  19. Empower http://data.gov.sg
  20. Empower http://app.monitor.abares.gov.au/
  21. Empower http://http://theopenbudget.org/
  22. Empower http://govmonitor.org
  23. Zombies….
  24. Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz

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