Transforming public engagementthrough social media                          Craig Thomler                         Managing...
Who am I?
What is Delib?
New Zealand vs Australia                                                                New Zealand*            Australia*...
6/09/11
Australia’s social media experienceUse internet: 98%Use social media:•  62% of Australians•  73% of   Commonwealth   agenc...
Why do agencies use social media?Answer                                                            Response   ShareFor sta...
At local government levels…Social media tool                                                                    Use now   ...
All levels of Australian governments l    Over 600 online consultations in last four years l    Over 580 Departmental Tw...
Growth in Twitter use               Cumulative government Twitter accounts600500400      Narromine Shire Council300200100  0
Twitter use by govt. level & state  By level of government          By state                            ACT               ...
Government as media
Government as convenor
Government as platform
Crowdsourcing
The more thingschange, the morethey stay thesame…
The goals have not changed                     Inform                     Consult                      Involve            ...
Processes need to reflect the goals    People     Objectives       Strategy         Technology
Inform   http://www.alert.sa.gov.au/
Inform   http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult   http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult   http://speakupaustin.org/
Involve   http://my2050.decc.gov.uk/
Involve   http://www.challenge.gov
Collaborate   http://www.galaxyzoo.org/
Collaborate   http://trove.nla.gov.au/newspaper?q=
Empower   http://data.gov.sg
Empower   http://app.monitor.abares.gov.au/
Empower   http://http://theopenbudget.org/
Empower   http://govmonitor.org
Zombies….
Questions?
ContactsJared Bothwelljared@publicvoice.co.nz                 Craig Thomler@jaredbothwell                         craig@de...
Transforming Public Engagement
Transforming Public Engagement
Upcoming SlideShare
Loading in …5
×

Transforming Public Engagement

719 views
645 views

Published on

Craig Thomler's presentation on how the internet is transforming the opportunities for public engagement.

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
719
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transforming Public Engagement

  1. 1. Transforming public engagementthrough social media Craig Thomler Managing Director Delib Australia & New Zealand August 2012
  2. 2. Who am I?
  3. 3. What is Delib?
  4. 4. New Zealand vs Australia New Zealand* Australia**Internet access 86% 98%Facebook users (of population) 51% 60%LinkedIn users (of population) 14% 15%Twitter users (of population) 8% 10%Test Cricket (from 1946) 8 27 17 drawsOne day Cricket (from 1974) 34 84 5 no resultsMen’s International Rugby Union 98 44Women’s International Rugby Union 6 0 * World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
  5. 5. 6/09/11
  6. 6. Australia’s social media experienceUse internet: 98%Use social media:•  62% of Australians•  73% of Commonwealth agencies•  72% of Commonwealth politicians
  7. 7. Why do agencies use social media?Answer Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other government 24 40.68%agenciesMonitoring citizen, stakeholder and/or lobbyist views and 17 28.81%activitiesFor a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%
  8. 8. At local government levels…Social media tool Use now Likely toSocial networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%Micro-blogging site (Twitter) 41.2% 32.7%Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%Professional networking (e.g.LinkedIn) 24.8% 18.3%Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6%Online forums like Google or Yahoo groups 17.0% 13.1%Mobile apps (e.g. Snap Send Solve) 15.7% 26.1%Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0%Extranet/wikis (not Wikipedia) 6.5% 6.5%SMS communication 3.9% 2.0%Internal micro-blogging (e.g. Yammer) 2.6% 1.3%DA apps (e.g. Planning Alerts) 2.0% 2.0% Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of Excellence for Local Government, University of Technology Sydney
  9. 9. All levels of Australian governments l  Over 600 online consultations in last four years l  Over 580 Departmental Twitter accounts l  Over 150 agency blogs l  Over 140 Facebook pages l  Over 120 agency mobile apps l  Over 55 agency YouTube channels l  At least 7 data competitions
  10. 10. Growth in Twitter use Cumulative government Twitter accounts600500400 Narromine Shire Council300200100 0
  11. 11. Twitter use by govt. level & state By level of government By state ACT NT 6% 0% NAT Local National 23% 26% 24% NSW 26% WA 8% QLD VIC State SA 9% 17% 50% 10% TAS 1%
  12. 12. Government as media
  13. 13. Government as convenor
  14. 14. Government as platform
  15. 15. Crowdsourcing
  16. 16. The more thingschange, the morethey stay thesame…
  17. 17. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  18. 18. Processes need to reflect the goals People Objectives Strategy Technology
  19. 19. Inform http://www.alert.sa.gov.au/
  20. 20. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  21. 21. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  22. 22. Consult http://speakupaustin.org/
  23. 23. Involve http://my2050.decc.gov.uk/
  24. 24. Involve http://www.challenge.gov
  25. 25. Collaborate http://www.galaxyzoo.org/
  26. 26. Collaborate http://trove.nla.gov.au/newspaper?q=
  27. 27. Empower http://data.gov.sg
  28. 28. Empower http://app.monitor.abares.gov.au/
  29. 29. Empower http://http://theopenbudget.org/
  30. 30. Empower http://govmonitor.org
  31. 31. Zombies….
  32. 32. Questions?
  33. 33. ContactsJared Bothwelljared@publicvoice.co.nz Craig Thomler@jaredbothwell craig@delib.nethttp://publicvoice.co.nz @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz

×