Presented by Craig Thomler August 2010 Social media & Gov 2.0 in  Australian Government
Who am I?
The goals today <ul><li>Internet use in Australia </li></ul><ul><li>Importance of social media to government </li></ul><ul...
But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world <...
Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )
The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN ...
Internet use in Australia
Source:   http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf Australia’s internet exp...
<ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes ...
Australia’s internet experience Source:   http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-...
Is social media important  to Australian government?
Source:  Hitwise March 2010 -  www.hitwise.com The government experience – Trends
Source:  Hitwise June 2010 -  www.hitwise.com The government experience – Trends
<ul><li>Over 230 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 200 Depa...
Australian Gov 2.0 in action
Click on the images above to visit each website Australian Gov 2.0 in action
And Gov 2.0 outside government…. Source:   http://government20bestpractices.pbworks.com/Australian+election-related+sites ...
Guidance for use of Gov 2.0  and social media in the  Australian government
<ul><li>Federally: </li></ul><ul><li>APSC Circular 2009/6 : Protocols for online media participation </li></ul><ul><li>Gov...
Government guidelines exist <ul><li>APS Code of conduct </li></ul><ul><li>APSC Circular 2009/6: Protocols for online media...
Discussion & Questions? (Don’t be shy!)
Presented by Craig Thomler August 2010 Social media & Gov 2.0 in  Australian Government
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Social media and gov 2.0 in australian government

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A presentation given at the Department of Innovation lunch event on social media in August 2010, outlining the reasons why Australian Government need to consider social media in their communications and engagement activities.

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  • OK – so looking at how social media is used in Australia. &lt;Run through slide&gt;
  • Social media and gov 2.0 in australian government

    1. 1. Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government
    2. 2. Who am I?
    3. 3. The goals today <ul><li>Internet use in Australia </li></ul><ul><li>Importance of social media to government </li></ul><ul><li>Guidance for Gov 2.0 / social media use in the Australian government </li></ul><ul><li>Examples of Gov 2.0 / social media approaches at Health </li></ul>
    4. 4. But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world </li></ul><ul><li>Connected people globally, allowing them to maintain long-distance social and professional relationships as never before </li></ul><ul><li>People did business deals using it </li></ul><ul><li>People met, fell in love and got married using it </li></ul><ul><li>It was used to catch murderers and command armies </li></ul><ul><li>Conmen used it to solicit money and run scams </li></ul><ul><li>It forced gaming and finance industries to reinvent themselves </li></ul><ul><li>It destroyed many industries, and created new ones </li></ul>
    5. 5. Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )
    6. 6. The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT </li></ul>
    7. 7. Internet use in Australia
    8. 8. Source: http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf Australia’s internet experience
    9. 9. <ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese. </li></ul><ul><li>Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” </li></ul>Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience
    10. 10. Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
    11. 11. Is social media important to Australian government?
    12. 12. Source: Hitwise March 2010 - www.hitwise.com The government experience – Trends
    13. 13. Source: Hitwise June 2010 - www.hitwise.com The government experience – Trends
    14. 14. <ul><li>Over 230 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 200 Departmental Twitter accounts </li></ul><ul><li>Over 50 agency blogs (all levels of government) </li></ul><ul><li>Over 30 agencies using YouTube </li></ul><ul><li>Over 20 Facebook pages </li></ul><ul><li>Three mash-up competitions (Federal, NSW & Vic) </li></ul><ul><li>Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers </li></ul>Australian Gov 2.0 in action
    15. 15. Australian Gov 2.0 in action
    16. 16. Click on the images above to visit each website Australian Gov 2.0 in action
    17. 17. And Gov 2.0 outside government…. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites For the election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote NTEU higher education scorecard Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a-matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map
    18. 18. Guidance for use of Gov 2.0 and social media in the Australian government
    19. 19. <ul><li>Federally: </li></ul><ul><li>APSC Circular 2009/6 : Protocols for online media participation </li></ul><ul><li>Gov 2.0 Taskforce Final Report accepted by the Australian Government in their response </li></ul><ul><li>MAC Innovation Report – Empowering change: Fostering innovation in the Australian Public Service </li></ul><ul><li>Secretary PM&C – Ahead of the Game: Blueprint for the Reform of Australian Government Administration </li></ul><ul><li>Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010 </li></ul><ul><li>Open Government Declaration </li></ul><ul><li>Not to mention state and local government support </li></ul>Australian Gov 2.0 planks
    20. 20. Government guidelines exist <ul><li>APS Code of conduct </li></ul><ul><li>APSC Circular 2009/6: Protocols for online media participation </li></ul><ul><li>Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches . Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency. </li></ul>
    21. 21. Discussion & Questions? (Don’t be shy!)
    22. 22. Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government

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