Social media and gov 2.0 in australian government

Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government

Who am I?

The goals today
Internet use in Australia
Importance of social media to government
Guidance for Gov 2.0 / social media use in the Australian government
Examples of Gov 2.0 / social media approaches at Health

But first – name this network….
Allowed near-instantaneous transmission of news and information around the world
Connected people globally, allowing them to maintain long-distance social and professional relationships as never before
People did business deals using it
People met, fell in love and got married using it
It was used to catch murderers and command armies
Conmen used it to solicit money and run scams
It forced gaming and finance industries to reinvent themselves
It destroyed many industries, and created new ones

Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )

The electric Telegraph
First used to catch a murderer in the UK in 1837:
A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT

Internet use in Australia

Source: http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf Australia’s internet experience

Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.
Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands”
Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience

Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/

Is social media important to Australian government?

Source: Hitwise March 2010 - www.hitwise.com The government experience – Trends

Source: Hitwise June 2010 - www.hitwise.com The government experience – Trends

Over 230 online consultations (more than 180 through one company – Bang the Table)
Over 200 Departmental Twitter accounts
Over 50 agency blogs (all levels of government)
Over 30 agencies using YouTube
Over 20 Facebook pages
Three mash-up competitions (Federal, NSW & Vic)
Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers
Australian Gov 2.0 in action

Australian Gov 2.0 in action

Click on the images above to visit each website Australian Gov 2.0 in action

And Gov 2.0 outside government…. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites For the election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote NTEU higher education scorecard Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a-matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map

Guidance for use of Gov 2.0 and social media in the Australian government

Federally:
APSC Circular 2009/6 : Protocols for online media participation
Gov 2.0 Taskforce Final Report accepted by the Australian Government in their response
MAC Innovation Report – Empowering change: Fostering innovation in the Australian Public Service
Secretary PM&C – Ahead of the Game: Blueprint for the Reform of Australian Government Administration
Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010
Open Government Declaration
Not to mention state and local government support
Australian Gov 2.0 planks

Government guidelines exist
APS Code of conduct
APSC Circular 2009/6: Protocols for online media participation
Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches . Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency.

Discussion & Questions? (Don’t be shy!)

Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government

Social media and gov 2.0 in australian government

by Craig Thomler on Aug 24, 2010

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Social media and gov 2.0 in australian government — Presentation Transcript