Social Government - Given at Social Business 2014
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Social Government - Given at Social Business 2014

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Presentation given at Social Business 2014.

Presentation given at Social Business 2014.

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Social Government - Given at Social Business 2014 Social Government - Given at Social Business 2014 Presentation Transcript

  • Social government Social Business 19 February 2014 Craig Thomler Gov 2.0 Advocate Managing Director Delib Australia
  • Who am I? Hi, I’m Craig and I’m NOT from the government…
  • How people think of government…
  • But there’s a little more going on…
  • While no-one was looking, Aussie governments went social…
  • Very, very social…  Over 1,200 online consultations in last four years  Over 920 agencyTwitter accounts  Over 120 agency blogs  Over 250 Facebook pages  Over 300 agency mobile apps  Over 200 agency YouTube channels  At least 15 open data competitions  At least 7 open data sites Source: eGovAU blog
  • And growing more social… Source: eGovAU blog
  • (and you can now watch what gov is doing) View top fifty government tweets daily at: oztweets.measuredvoice.com
  • Australian Government versus ASX 200 Use at least one social media channel 90% 82% Australian Government agencies 78% ASX 200 companies Sources: BRR Services Social Media Report, eGovAU blog Federal politicians
  • What is government using social media for? Use by Australian Government agency Share For stakeholder engagement or collaboration 54.24% Operating an information campaign 42.37% Responding to customer enquiries/comments/complaints 42.37% For engaging with journalists and media outlets 40.68% For engagement or collaboration with other government agencies 40.68% Monitoring citizen, stakeholder and/or lobbyist views and activities 28.81% For a public consultation process 27.12% For a stakeholder or other restricted access consultation 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 18.64% For policy or services co-design 11.86% Source: eGovAU blog
  • What can business learn from government? • Monitor conversations • Go mobile – when appropriate • Offer opportunities to influence • Frame conversations carefully • Train your staff to manage potential issues • Encourage community innovation • Involve communities in creation • Play!
  • Monitor conversations
  • Go mobile – when appropriate
  • Offer opportunities to influence
  • Frame conversations carefully
  • Train your staff to manage potential issues
  • Encourage community innovation
  • Involve communities in creation
  • Play!
  • And, quickly what not to do…. • Be a SHOUTER • Be inauthentic • Be impersonal • Be absent (unless it suits your business)
  • Thanks Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz