Demystifying Twitter

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A presentation given at Parliament House providing an overview of Twitter, how it works, who uses it, what it can be used for and how to manage it.

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  • Thanks for sharing this, Craig, most useful. (And double thanks for making a Ppt preso that makes sense without additional commentary!)
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Demystifying Twitter

  1. 1. Twitter tactics<br />Craig Thomler<br />19 September 2011<br />@craigthomler<br />http://egovau.blogspot.com<br />
  2. 2. What is Twitter?<br /><ul><li>The SMS of the internet
  3. 3. Online social network and 'micro blogging' service launched publicly in 2006
  4. 4. Enables users to send 140 character text posts
  5. 5. Users can follow others to view their posts easily
  6. 6. Anyone can read posts from any public account
  7. 7. One of the top 10 most trafficked sites globally</li></li></ul><li>
  8. 8. Twitter terminology<br />
  9. 9. What is Twitter used for?<br /><ul><li>Breaking news
  10. 10. Information sharing
  11. 11. Intelligence gathering
  12. 12. Event coverage
  13. 13. Consultation
  14. 14. Influencing
  15. 15. Pointless babble?“How could you possibly say anything meaningful in 140 characters?” Australian Journalist
  16. 16. Customer service
  17. 17. Emergency/crime reporting
  18. 18. Social chit-chat
  19. 19. Self-promotion / spam
  20. 20. Overthrowing governments (well, maybe not)</li></li></ul><li>Pointless babble<br />@LeighFaazzina: (137 characters)I've had a serious injury and NEED Help! Can somone please call Winding Trails in Farmington, CT tell them I'm stuck bike crash in woods.<br />@AnnCurry: (124 characters) @usairforce find a way to let Doctors without Borders planes land in Haiti:http://bit.ly/8hYZOK THE most effective at this.<br />@JKrums: (110 characters) http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.<br />
  21. 21. More pointless babble<br />@arusbridger: (105 characters) Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain?<br />@reallyvirtual: (62 characters) Helicopter hovering above Abbottabad at 1AM (is a rare event).<br />@BRL85: (54 characters) http://twitpic.com/7h32m - Azadi Square #IranElection<br />@jamesbuck: (8 characters) Arrested<br />
  22. 22. Twitter statistics<br />
  23. 23. Twitter statistics<br />By population Twitter would be the 12th largest country (after Mexico, ahead of the Philippines) <br />Considering Australian users, Twitter would be the fourth or fifth most populous city (ahead of Adelaide and maybe also Perth)<br />
  24. 24.
  25. 25. Twitter demographics<br /><ul><li>52% female
  26. 26. Average 39 years old
  27. 27. 36% are 45 +
  28. 28. 13% are 18-25
  29. 29. 4% are 13-17
  30. 30. Average income around $55,000
  31. 31. 11% 100k+
  32. 32. 38% 51-100k
  33. 33. 33% 26-50k
  34. 34. 17% 0-25k</li></li></ul><li>Top twitter countries<br />Percentage of online population:<br />1. Netherlands 26.8%<br />2. Japan 26.6%<br />3. Brazil 23.7%<br />4. Indonesia 22.0%<br />5. Venezuela 21.0%<br />6. Canada 18.0%<br />7. Argentina 18.0%<br />8. Turkey 16.6%<br />9. Philippines 16.1%<br />10. Singapore 16.0%<br />??. Australia 8.0%<br />
  35. 35. Twitter government<br />Active tweeters include:<br /><ul><li>18% of heads of state (at least 35)
  36. 36. 82% of US Congress and 85% of US Senators
  37. 37. 84% of US State Governors
  38. 38. 40% of UK MPs</li></ul>Australian active tweeters: <br /><ul><li>44% of Federal politicians (99 of 226)
  39. 39. 102 Federal agencies (378 at all government levels)</li></li></ul><li>Who's who – Pollie tweeters<br />Excludes @KruddMP (1,006,222 followers) as this distorts the chart.<br />As a comparison, <br />@BarackObama(US) has 10,113,784 followers<br />@Number10gov (UK) has 1,841,417 followers<br />@pmharper(Canada) has 168,265 followers<br />@PaulKagame(Rwanda) has 26,753 followers<br />
  40. 40. Twitter democracy<br />On Federal election day 21 August 2010:<br /><ul><li>There were 95,000 tweets that used the #ozvoteshashtag, with 36,000 individual users tweeting
  41. 41. This doesn't include other hashtags used such as #ausvotes, #auspol, #auswaits, #ozelection, etc</li></li></ul><li>Twitter in Australian agencies<br />
  42. 42. Exploring Twitter<br />
  43. 43. Setting up Twitter<br /><ul><li>Check for mentions, fakes & impersonators (ie: @johnhoward)
  44. 44. Personal or positional account name?(@JuliaGillardvs @SenatorLudlumvs @TheQLDPremier)
  45. 45. Decide who can tweet what(Consider ‘tweetplates’ – templates for regular tweets like releases)
  46. 46. Define your follow policy (all following you vs screened followers vs select few)</li></li></ul><li>Setting up Twitter<br /><ul><li>Define who is tweeting (ie: JG vsTeamJG)
  47. 47. Consider defensive accounts (ie: @QLDPremier)
  48. 48. Include a meaningful profile, image and link
  49. 49. Consider a custom background & colours</li></li></ul><li>Using Twitter<br /><ul><li>Share useful stuff (information, links, photos)
  50. 50. Follow when followed
  51. 51. Use lists to build specific groups to follow
  52. 52. Respond to other tweeters if you can add value
  53. 53. Retweet good/useful tweets (shows support)</li></li></ul><li>Using Twitter<br /><ul><li>Use appropriate hashtags for conversations
  54. 54. Clarify rather than delete erroneous tweets
  55. 55. Support agency twitter accounts by retweeting
  56. 56. Have someone monitor twitter during speeches – look for questions & sentiment (like a live worm)
  57. 57. It is all on the public record (be careful of DMs)</li></li></ul><li>Plan on FacebookOrganise on TwitterReport on YouTube<br />
  58. 58. Keep in mind<br /><ul><li>Build your account before you need it
  59. 59. If you don't have a presence, you don't have a voice
  60. 60. There's no need (or way) to moderate (you can report spammers & trolls)
  61. 61. Not all your followers will read your tweets live – or at all
  62. 62. Your reach is greater than your followers
  63. 63. Links and hashtags are powerful</li></li></ul><li>Don’t<br /><ul><li>Hijack hashtags
  64. 64. Attempt complex debates (Twitter is a poor debating tool)
  65. 65. Overuse sarcasm (translates poorly in 140 characters)
  66. 66. Feed the trolls (more than you have to)
  67. 67. Overuse multi-part tweets (they confuse more often than they enlighten)</li></li></ul><li>Following – hashtags & lists<br />Hashtags<br /><ul><li>#actvcc – ACT's virtual community cabinet (mthly)
  68. 68. #auspol – ongoing political discussion
  69. 69. #agchatoz – weekly rural discussion
  70. 70. #insiders – weekly TV program discussion
  71. 71. #qanda – weekly TV program discussion
  72. 72. #gov2au – ongoing discussion of Gov 2.0 in Australia</li></ul>Lists<br /><ul><li>Canberra press gallery http://twitter.com/#!/HealthAgeingAU/national-press-gallery
  73. 73. Most local government agencies http://twitter.com/#!/myregionGovAu/local-government
  74. 74. Most Australian government agencies http://twitter.com/#!/eGovAU/australian-gov-tweets</li></li></ul><li>Twitter Tools<br />Management & Monitoring<br /><ul><li>Tweetdeck – www.tweetdeck.com
  75. 75. Hootsuite – www.hootsuite.com</li></li></ul><li>Hootsuite<br />
  76. 76. Hootsuite<br />
  77. 77. Twitter Tools<br />Management & Monitoring<br /><ul><li>Tweetdeck – www.tweetdeck.com
  78. 78. Hootsuite – www.hootsuite.com</li></ul>Useful <br /><ul><li>URL shorteners – www.bitly.com, http://goo.gl
  79. 79. Twitlonger - www.twitlonger.com</li></ul>Statistics<br /><ul><li>An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com</li></li></ul><li>Twittercounter<br />
  80. 80. Twittercounter<br />
  81. 81. Crowdbooster<br />
  82. 82. Twitter Tools<br />Management & Monitoring<br /><ul><li>Tweetdeck – www.tweetdeck.com
  83. 83. Hootsuite – www.hootsuite.com</li></ul>Useful <br /><ul><li>URL shorteners – www.bitly.com, http://goo.gl
  84. 84. Twitlonger - www.twitlonger.com</li></ul>Statistics<br /><ul><li>An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
  85. 85. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
  86. 86. Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com</li></li></ul><li>Trendsmap<br />
  87. 87. The Archivist<br />
  88. 88. Twitter Tools<br />Management & Monitoring<br /><ul><li>Tweetdeck – www.tweetdeck.com
  89. 89. Hootsuite – www.hootsuite.com</li></ul>Useful <br /><ul><li>URL shorteners – www.bitly.com, http://goo.gl
  90. 90. Twitlonger - www.twitlonger.com</li></ul>Statistics<br /><ul><li>An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
  91. 91. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
  92. 92. Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com
  93. 93. Tweet impact – www.tweeteffect.com, http://tweetreach.com</li></li></ul><li>Tweeteffect<br />
  94. 94. Tweetreach<br />
  95. 95. Twitter Tools<br />Management & Monitoring<br /><ul><li>Tweetdeck – www.tweetdeck.com
  96. 96. Hootsuite – www.hootsuite.com</li></ul>Useful <br /><ul><li>URL shorteners – www.bitly.com, http://goo.gl
  97. 97. Twitlonger - www.twitlonger.com</li></ul>Statistics<br /><ul><li>An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
  98. 98. Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
  99. 99. Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com
  100. 100. Tweet impact– www.tweeteffect.com, http://tweetreach.com
  101. 101. Follower management – www.friendorfollow.com</li></li></ul><li>Questions?<br />Craig Thomler<br />19 September 2011<br />@craigthomler<br />http://egovau.blogspot.com<br />
  102. 102. Sources<br />Wikipedia – Twitter - http://en.wikipedia.org/wiki/Twitter<br />Twitter by the numbers - http://blog.kissmetrics.com/twitter-statistics/<br />Twitter blog - http://blog.twitter.com/2011/09/one-hundred-million-voices.html<br />100million twitter users - http://www.thisiscornwall.co.uk/100million-twitter-users-twitter-users-Cornwall/story-13298596-detail/story.html<br />Social web interaction - http://www.mediabistro.com/alltwitter/social-web-interaction_b13352#more-13352<br />Researching the Twitterverse - http://www.artshub.com.au/au/news-article/opinions/arts/researching-the-twitterverse-184597<br />Tweets per capita - http://www.slideshare.net/sagolla/tweets-per-capita-wcit2010-sagolla-4239462<br />Twitter vs Facebook users - http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/<br />Tribanalytics – Tweets per day - http://blog.tribalytic.com/<br />Social media statistics Australia – June 2011 - http://www.socialmedianews.com.au/social-media-statistics-australia-june-2011/<br />Australian government agencies on Twitter - http://egovau.blogspot.com/p/australian-government-twitter-accounts.html<br />Australian Federal Politicians on Twitter - http://mptweets.com.au/, http://tweetmp.org.au<br />

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