Demystifying Twitter
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Demystifying Twitter

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A presentation given at Parliament House providing an overview of Twitter, how it works, who uses it, what it can be used for and how to manage it.

A presentation given at Parliament House providing an overview of Twitter, how it works, who uses it, what it can be used for and how to manage it.

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    Demystifying Twitter Demystifying Twitter Presentation Transcript

    • Twitter tactics
      Craig Thomler
      19 September 2011
      @craigthomler
      http://egovau.blogspot.com
    • What is Twitter?
      • The SMS of the internet
      • Online social network and 'micro blogging' service launched publicly in 2006
      • Enables users to send 140 character text posts
      • Users can follow others to view their posts easily
      • Anyone can read posts from any public account
      • One of the top 10 most trafficked sites globally
    • Twitter terminology
    • What is Twitter used for?
      • Breaking news
      • Information sharing
      • Intelligence gathering
      • Event coverage
      • Consultation
      • Influencing
      • Pointless babble?“How could you possibly say anything meaningful in 140 characters?” Australian Journalist
      • Customer service
      • Emergency/crime reporting
      • Social chit-chat
      • Self-promotion / spam
      • Overthrowing governments (well, maybe not)
    • Pointless babble
      @LeighFaazzina: (137 characters)I've had a serious injury and NEED Help! Can somone please call Winding Trails in Farmington, CT tell them I'm stuck bike crash in woods.
      @AnnCurry: (124 characters) @usairforce find a way to let Doctors without Borders planes land in Haiti:http://bit.ly/8hYZOK THE most effective at this.
      @JKrums: (110 characters) http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.
    • More pointless babble
      @arusbridger: (105 characters) Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain?
      @reallyvirtual: (62 characters) Helicopter hovering above Abbottabad at 1AM (is a rare event).
      @BRL85: (54 characters) http://twitpic.com/7h32m - Azadi Square #IranElection
      @jamesbuck: (8 characters) Arrested
    • Twitter statistics
    • Twitter statistics
      By population Twitter would be the 12th largest country (after Mexico, ahead of the Philippines)
      Considering Australian users, Twitter would be the fourth or fifth most populous city (ahead of Adelaide and maybe also Perth)
    • Twitter demographics
      • 52% female
      • Average 39 years old
      • 36% are 45 +
      • 13% are 18-25
      • 4% are 13-17
      • Average income around $55,000
      • 11% 100k+
      • 38% 51-100k
      • 33% 26-50k
      • 17% 0-25k
    • Top twitter countries
      Percentage of online population:
      1. Netherlands 26.8%
      2. Japan 26.6%
      3. Brazil 23.7%
      4. Indonesia 22.0%
      5. Venezuela 21.0%
      6. Canada 18.0%
      7. Argentina 18.0%
      8. Turkey 16.6%
      9. Philippines 16.1%
      10. Singapore 16.0%
      ??. Australia 8.0%
    • Twitter government
      Active tweeters include:
      • 18% of heads of state (at least 35)
      • 82% of US Congress and 85% of US Senators
      • 84% of US State Governors
      • 40% of UK MPs
      Australian active tweeters:
      • 44% of Federal politicians (99 of 226)
      • 102 Federal agencies (378 at all government levels)
    • Who's who – Pollie tweeters
      Excludes @KruddMP (1,006,222 followers) as this distorts the chart.
      As a comparison,
      @BarackObama(US) has 10,113,784 followers
      @Number10gov (UK) has 1,841,417 followers
      @pmharper(Canada) has 168,265 followers
      @PaulKagame(Rwanda) has 26,753 followers
    • Twitter democracy
      On Federal election day 21 August 2010:
      • There were 95,000 tweets that used the #ozvoteshashtag, with 36,000 individual users tweeting
      • This doesn't include other hashtags used such as #ausvotes, #auspol, #auswaits, #ozelection, etc
    • Twitter in Australian agencies
    • Exploring Twitter
    • Setting up Twitter
      • Check for mentions, fakes & impersonators (ie: @johnhoward)
      • Personal or positional account name?(@JuliaGillardvs @SenatorLudlumvs @TheQLDPremier)
      • Decide who can tweet what(Consider ‘tweetplates’ – templates for regular tweets like releases)
      • Define your follow policy (all following you vs screened followers vs select few)
    • Setting up Twitter
      • Define who is tweeting (ie: JG vsTeamJG)
      • Consider defensive accounts (ie: @QLDPremier)
      • Include a meaningful profile, image and link
      • Consider a custom background & colours
    • Using Twitter
      • Share useful stuff (information, links, photos)
      • Follow when followed
      • Use lists to build specific groups to follow
      • Respond to other tweeters if you can add value
      • Retweet good/useful tweets (shows support)
    • Using Twitter
      • Use appropriate hashtags for conversations
      • Clarify rather than delete erroneous tweets
      • Support agency twitter accounts by retweeting
      • Have someone monitor twitter during speeches – look for questions & sentiment (like a live worm)
      • It is all on the public record (be careful of DMs)
    • Plan on FacebookOrganise on TwitterReport on YouTube
    • Keep in mind
      • Build your account before you need it
      • If you don't have a presence, you don't have a voice
      • There's no need (or way) to moderate (you can report spammers & trolls)
      • Not all your followers will read your tweets live – or at all
      • Your reach is greater than your followers
      • Links and hashtags are powerful
    • Don’t
      • Hijack hashtags
      • Attempt complex debates (Twitter is a poor debating tool)
      • Overuse sarcasm (translates poorly in 140 characters)
      • Feed the trolls (more than you have to)
      • Overuse multi-part tweets (they confuse more often than they enlighten)
    • Following – hashtags & lists
      Hashtags
      • #actvcc – ACT's virtual community cabinet (mthly)
      • #auspol – ongoing political discussion
      • #agchatoz – weekly rural discussion
      • #insiders – weekly TV program discussion
      • #qanda – weekly TV program discussion
      • #gov2au – ongoing discussion of Gov 2.0 in Australia
      Lists
      • Canberra press gallery http://twitter.com/#!/HealthAgeingAU/national-press-gallery
      • Most local government agencies http://twitter.com/#!/myregionGovAu/local-government
      • Most Australian government agencies http://twitter.com/#!/eGovAU/australian-gov-tweets
    • Twitter Tools
      Management & Monitoring
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
    • Hootsuite
    • Hootsuite
    • Twitter Tools
      Management & Monitoring
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
      Useful
      • URL shorteners – www.bitly.com, http://goo.gl
      • Twitlonger - www.twitlonger.com
      Statistics
      • An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
    • Twittercounter
    • Twittercounter
    • Crowdbooster
    • Twitter Tools
      Management & Monitoring
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
      Useful
      • URL shorteners – www.bitly.com, http://goo.gl
      • Twitlonger - www.twitlonger.com
      Statistics
      • An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
      • Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
      • Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com
    • Trendsmap
    • The Archivist
    • Twitter Tools
      Management & Monitoring
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
      Useful
      • URL shorteners – www.bitly.com, http://goo.gl
      • Twitlonger - www.twitlonger.com
      Statistics
      • An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
      • Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
      • Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com
      • Tweet impact – www.tweeteffect.com, http://tweetreach.com
    • Tweeteffect
    • Tweetreach
    • Twitter Tools
      Management & Monitoring
      • Tweetdeck – www.tweetdeck.com
      • Hootsuite – www.hootsuite.com
      Useful
      • URL shorteners – www.bitly.com, http://goo.gl
      • Twitlonger - www.twitlonger.com
      Statistics
      • An account – http://twittercounter.com, http://tweetstats.com, http://www.twitalyzer.com, www.klout.com, https://crowdbooster.com
      • Federal politician accounts – http://mptweets.com.au/, www.tweetmp.org.au
      • Hashtags – www.hashtracking.com, http://trendistic.indextank.com, http://trendsmap.com, http://archivist.visitmix.com
      • Tweet impact– www.tweeteffect.com, http://tweetreach.com
      • Follower management – www.friendorfollow.com
    • Questions?
      Craig Thomler
      19 September 2011
      @craigthomler
      http://egovau.blogspot.com
    • Sources
      Wikipedia – Twitter - http://en.wikipedia.org/wiki/Twitter
      Twitter by the numbers - http://blog.kissmetrics.com/twitter-statistics/
      Twitter blog - http://blog.twitter.com/2011/09/one-hundred-million-voices.html
      100million twitter users - http://www.thisiscornwall.co.uk/100million-twitter-users-twitter-users-Cornwall/story-13298596-detail/story.html
      Social web interaction - http://www.mediabistro.com/alltwitter/social-web-interaction_b13352#more-13352
      Researching the Twitterverse - http://www.artshub.com.au/au/news-article/opinions/arts/researching-the-twitterverse-184597
      Tweets per capita - http://www.slideshare.net/sagolla/tweets-per-capita-wcit2010-sagolla-4239462
      Twitter vs Facebook users - http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
      Tribanalytics – Tweets per day - http://blog.tribalytic.com/
      Social media statistics Australia – June 2011 - http://www.socialmedianews.com.au/social-media-statistics-australia-june-2011/
      Australian government agencies on Twitter - http://egovau.blogspot.com/p/australian-government-twitter-accounts.html
      Australian Federal Politicians on Twitter - http://mptweets.com.au/, http://tweetmp.org.au