Building your social mediainfrastructure                           Craig Thomler                          Managing Directo...
Who am I?
What is Delib?
Why have a socialmedia presence?
Australia’s social media experienceUse internet: 98%Use social media:• 62% of Australians• 73% of  Commonwealth  agencies•...
63 reasons off the top of my head… To: advertise to your audience, amplify your communications, attract good staff, break ...
63 reasons off the top of my head… To: advertise to your audience, amplify your communications, attract good staff, break ...
And the key themes
So what is a socialmedia infrastructure?
Infrastructure (noun) 1. The basic framework or underlying    foundation (as of an organisation or a    system). 2. The ro...
Social media infrastructure (noun) 1. The basic framework or underlying    foundation under an organisation’s social    me...
Online infrastructure pyramid                         Campaign/                       project practice                    ...
Online infrastructure pyramid                       Branch/                        Team                                   ...
FrameworkEngagement hub                                        Monitoring suite Blogs     Polls    Forum                  ...
Questions?
Craig Thomler            craig@delib.net            @CraigThomlerhttp://eGovAU.blogspot.com    www.delib.net/australia/   ...
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Building your social media infrastructure

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My presentation from the OPC IT Web Xchange event on 18 September

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Transcript of "Building your social media infrastructure"

  1. 1. Building your social mediainfrastructure Craig Thomler Managing Director Delib Australia & New Zealand September 2012
  2. 2. Who am I?
  3. 3. What is Delib?
  4. 4. Why have a socialmedia presence?
  5. 5. Australia’s social media experienceUse internet: 98%Use social media:• 62% of Australians• 73% of Commonwealth agencies• 72% of Commonwealth politicians
  6. 6. 63 reasons off the top of my head… To: advertise to your audience, amplify your communications, attract good staff, break down silos, build awareness of conversations already underway, build awareness of services, build community resilience, build staff experience ahead of more advanced technologies, build sustainable ongoing audiences, build personal connections, build relevance, build website traffic, challenge the community to help solve problems, collaborate with colleagues across agencies and jurisdictions, collaborate with colleagues in your agency, consult your audience, convene supporters, correct misinformation, deliver emergency information, employ agile policy development methodologies, empower the community with information, engage stakeholders, find best practice overseas, find good staff, find good vendors, get a heads-up on what will be in traditional media the next day, identify community influencers, identify fraudulent behaviour, identify opinion leaders, identify unlawful behaviour, improve accountability, increase transparency, listen to your audience, locate experts, locate stakeholders, maintain engagement between campaigns, market research, organise events, promote events, provide consistent answers to questions, provide customer service, provide information in forms other than text, remain effective in a 24/7 media cycle, run competitions, save money, save time, seek fast feedback on policy ideas, share data, share expertise, share information with colleagues across agencies and jurisdictions, share information with colleagues in your agency, share knowledge nationally and globally, share media announcements, source emergency information, streamline processes, support your Minister, target geographically dispersed groups, be approachable and reachable, explain to people what you do, reach an audience who won’t talk to you face-to-face or by phone, reinvent government processes, track audience sentiment, train staff in engagement
  7. 7. 63 reasons off the top of my head… To: advertise to your audience, amplify your communications, attract good staff, break down attract good staff silos, build awareness of conversations already underway, build awareness of services, build community resilience, build staff experience ahead of more advanced technologies, build challenge the community to sustainable ongoing audiences, build personal connections, build relevance, build website traffic, challenge the community to help solve problems, collaborate with colleagues across help solve problems agencies and jurisdictions, collaborate with colleagues in your agency, consult your correct misinformation audience, convene supporters, correct misinformation, deliver emergency information, employ agile policy development methodologies, empower the community with information, engage stakeholders, find best practice overseas, find good staff, find good vendors, get a heads-up on identify community influencers what will be in traditional media the next day, identify community influencers, identify fraudulent behaviour, identify opinion leaders, identify unlawful behaviour, improve accountability, increase transparency, listen to your audience, locate experts, locate stakeholders, maintain engagement between campaigns, market research, organise events, promote events, provide consistent listen to your audience answers to questions, provide customer service, provide information in forms other than text, remain effective in a 24/7 media cycle, run competitions, save money, save time, seek fast feedback on policy ideas, share data, share expertise, share information with colleagues across agencies and jurisdictions, share information with colleagues in your agency, share knowledge seek fast feedback on policy ideas nationally and globally, share media announcements, source emergency information, streamline processes, support your Minister, target geographically dispersed groups, be approachable and reachable, explain to people what you do, reach an audience who won’t talk to you face-to-face or by phone, reinvent government processes, track audience sentiment, train staff in engagement
  8. 8. And the key themes
  9. 9. So what is a socialmedia infrastructure?
  10. 10. Infrastructure (noun) 1. The basic framework or underlying foundation (as of an organisation or a system). 2. The roads, railways, schools, and other capital equipment which comprise such an underlying system within a country or region. 3. The buildings or other permanent installations associated with any organisation, operation, etc. The Macquarie Online Dictionary
  11. 11. Social media infrastructure (noun) 1. The basic framework or underlying foundation under an organisation’s social media presence. 2. The systems, processes and governance which comprise such an underlying system within an organisation. 3. The services or other permanent installations associated with any organisation, operation, etc. Craig Thomler
  12. 12. Online infrastructure pyramid Campaign/ project practice Guidance and training Strategy & framework Social media policy Agency instructions and policies Government policies and guidelines Legislation and international agreements
  13. 13. Online infrastructure pyramid Branch/ Team Campaign/ project practice Guidance and training Whole of agency Strategy & framework Social media policy Agency instructions and policies Whole of Government policies and guidelinesGovernmen t Legislation and international agreements
  14. 14. FrameworkEngagement hub Monitoring suite Blogs Polls Forum Web reporting Archiving Groups Idea market Social media monitoring Your websiteOutreach activities Blogs Forums Enabling services Groups Social media publishing URL shortener Survey File transfer Email Email Social media presence Facebook Twitter YouTube Groups Storage (image, video, docs) LinkedIn Yammer Foursquare Forums Mapping Apps
  15. 15. Questions?
  16. 16. Craig Thomler craig@delib.net @CraigThomlerhttp://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz
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