Transforming public engagementthrough social media                    Craig Thomler                   Managing Director   ...
Who am I?
What is Delib?
Australia’s social media experienceUse internet: 97%Use social media:• 62% of Australians• 73% of Federal  agencies• 72% o...
Why do agencies use social media?Answer                                                            Response   ShareFor sta...
All levels of Australian governments    Over 600 online consultations in last four years    Over 570 Departmental Twitte...
Growth in Twitter use
Twitter use by govt. level & state
Government as media
Government as convenor
Government as platform
Crowdsourcing
The more thingschange, the morethey stay thesame…
The goals have not changed                    Inform                     Consult                      Involve             ...
Processes need to reflect the goals    People      Objectives        Strategy             Technology
Inform   http://www.alert.sa.gov.au/
Inform   http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult   http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult   http://speakupaustin.org/
Involve   http://my2050.decc.gov.uk/
Involve   http://www.challenge.gov
Collaborate   http://www.galaxyzoo.org/
Collaborate   http://trove.nla.gov.au/newspaper?q=
Empower   http://data.gov.sg
Empower   http://app.monitor.abares.gov.au/
Empower   http://http://theopenbudget.org/
Empower   http://govmonitor.org
Zombies….
Questions?                     Craig Thomler                    craig@delib.net                    @CraigThomler        ht...
IPAA Tas event: Transforming public engagement through social media
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IPAA Tas event: Transforming public engagement through social media

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It is widely accepted that governments need to embrace the opportunities presented by Web 2.0 and social networking but the question is often how. In this presentation Craig uses case studies to outline how governments around the world have used social media to enhance and extend their engagement with the public, improving policy outcomes and service provision.

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IPAA Tas event: Transforming public engagement through social media

  1. 1. Transforming public engagementthrough social media Craig Thomler Managing Director Delib Australia 8 August 2012
  2. 2. Who am I?
  3. 3. What is Delib?
  4. 4. Australia’s social media experienceUse internet: 97%Use social media:• 62% of Australians• 73% of Federal agencies• 72% of Federal politicians
  5. 5. Why do agencies use social media?Answer Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other government 24 40.68%agenciesMonitoring citizen, stakeholder and/or lobbyist views and 17 28.81%activitiesFor a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%
  6. 6. All levels of Australian governments  Over 600 online consultations in last four years  Over 570 Departmental Twitter accounts  Over 150 agency blogs  Over 140 Facebook pages  Over 120 agency mobile apps  Over 55 agency YouTube channels  At least 7 data competitions
  7. 7. Growth in Twitter use
  8. 8. Twitter use by govt. level & state
  9. 9. Government as media
  10. 10. Government as convenor
  11. 11. Government as platform
  12. 12. Crowdsourcing
  13. 13. The more thingschange, the morethey stay thesame…
  14. 14. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
  15. 15. Processes need to reflect the goals People Objectives Strategy Technology
  16. 16. Inform http://www.alert.sa.gov.au/
  17. 17. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
  18. 18. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
  19. 19. Consult http://speakupaustin.org/
  20. 20. Involve http://my2050.decc.gov.uk/
  21. 21. Involve http://www.challenge.gov
  22. 22. Collaborate http://www.galaxyzoo.org/
  23. 23. Collaborate http://trove.nla.gov.au/newspaper?q=
  24. 24. Empower http://data.gov.sg
  25. 25. Empower http://app.monitor.abares.gov.au/
  26. 26. Empower http://http://theopenbudget.org/
  27. 27. Empower http://govmonitor.org
  28. 28. Zombies….
  29. 29. Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz
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