Presented by Craig Thomler February 2011 Government 2.0 in Australia
Who am I?
The goals today <ul><li>The 5 th  communication revolution </li></ul><ul><li>What is social media? </li></ul><ul><li>What ...
But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world <...
Samuel Morse’s electric telegraph (1838) http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg
The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN ...
The 5 th  Communications Revolution
The fifth communications revolution Source:  Clay Shirky TED Talk:  How cellphones, Twitter, Facebook can make history
Source:   http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experience
<ul><li>Australians spent 6 hours and 25 minutes using social media sites in February 2010 </li></ul><ul><li>That was 2 mi...
Australia’s internet experience Source:   http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-...
The world according to Facebook Source: http://www.facebook.com/note.php?note_id=469716398919
People use the internet in different ways Key Creators Generate content Critics Respond to content Collectors Organise and...
We can’t rely on our own  websites to reach audiences Government websites  (2.26% of all visits by Australians) Source:  H...
What is social media?
<ul><li>- A fad, </li></ul><ul><li>- a distraction, </li></ul><ul><li>- a waste of time, </li></ul><ul><li>- only for youn...
<ul><li>Any digital media driven by community participation and user-generated content.   </li></ul><ul><li>Social media i...
<ul><li>- A set of tools that can be used for a range of purposes. </li></ul><ul><li>- The tools themselves are neither 'g...
Source:  Hitwise March 2010 -  www.hitwise.com But is it important to the public sector?
Source:  Hitwise June 2010 -  www.hitwise.com And last year...
What is Government 2.0?
<ul><li>- The application of social media and web 2.0 techniques and technologies to the process of public governance in s...
<ul><li>- A fundamental cultural and operational shift towards greater transparency, collaboration and cooperative governm...
Where is Gov 2.0 happening? Australia United States United Kingdom China Iran Brazil Kenya New Zealand Brazil Russia Eston...
Six main uses for Government 2.0 <ul><li>Listen – to the community (and staff) </li></ul><ul><li>Inform – hard-to-reach au...
Benefits of Government 2.0 <ul><li>Low cost, high penetration distribution network for communicating, consulting, engaging...
Australian examples of Government 2.0
<ul><li>Over 230 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 260 publ...
Australian Gov 2.0 in action
Click on the images above to visit each website Australian Gov 2.0 in action
 
 
 
 
 
http://www.guardian.co.uk/news/datablog/2010/aug/16/council-spending-website#
Guidance for using  Government 2.0 and social media
Some things to keep in mind <ul><li>- Your residents are learning with you </li></ul><ul><li>- Get some governance in plac...
Some things to keep in mind <ul><li>- Go where the people are </li></ul><ul><li>- Tap into existing communities (borrow, d...
Some things you can do... <ul><li>- Promote your online services offline </li></ul><ul><li>- Check your Google search rank...
Useful references <ul><li>- APSC Circular 2009/06: Protocols for online media participation (www.apsc.gov.au/circulars/cir...
Presented by Craig Thomler February 2011 Government 2.0 in Australia
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201102 gov 2.0 in australian government

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  • Clay Shirky, a well known futurist talks about how there have been five great communications revolutions in the last five hundred years. The first was the creation of the printing press, which allowed information to be duplicated and distributed cheaply. It turned Europe upside down. This was followed by the development of conversation mediums – telegraph and telephones. Next was recorded media, photographs, recorded sound and films. Finally there was the harnessing of the electromagnetic spectrum for radio and then television. This was the media landscape for most of the 20 th century, which most of us grew up with and are used to. Interestingly, the media that were good at creating conversations were no good at creating groups, and the media that were good at creating groups were no good at supporting conversations. If you want to have a conversation it’s with one other person, and if you want to address a group you must send the same message to everyone in the group. Now we’ve had a 5 th communications revolution – the internet. The internet supports both one-to-one and one-to-many communications patterns. It also becomes the carrier for all other mediums. This means that every medium takes on the characteristics of the other mediums. Media becomes more than a source of information, it is also a means of co-ordination. And every time a new content consumer joins, a content producer joins as well, as if every time you buy a book they throw in a free printing press.
  • OK – so looking at how social media is used in Australia. &lt;Run through slide&gt;
  • But what are Australians doing online? Forrester’s Technographics tool looks at different types of activity, so roughly… &lt;run through slide&gt;
  • As one example of this, when looking where Australians go online, government is a very, very small channel. In the middle of last year the government represented only 2.26% of online visits by Australians. The amount of traffic to Facebook alone was as great as the traffic to all Australian government websites put together.
  • So what is social media? I consider social media as any participatory media – channels driven by the participation of communities and where users provide much of the content and commentary on content. There are many tools which can be considered social media - I’ve listed the most well known. Each works in a different manner and has different uses, but they all share the same characteristics of being driven by user-generated content and community participation.
  • 201102 gov 2.0 in australian government

    1. 1. Presented by Craig Thomler February 2011 Government 2.0 in Australia
    2. 2. Who am I?
    3. 3. The goals today <ul><li>The 5 th communication revolution </li></ul><ul><li>What is social media? </li></ul><ul><li>What is Government 2.0? </li></ul><ul><li>Australian examples of Government 2.0 </li></ul><ul><li>Guidance for using social media and Government 2.0 </li></ul>
    4. 4. But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world </li></ul><ul><li>Connected people globally, allowing them to maintain long-distance social and professional relationships as never before </li></ul><ul><li>People did business deals using it </li></ul><ul><li>People met, fell in love and got married using it </li></ul><ul><li>It was used to catch murderers and command armies </li></ul><ul><li>Conmen used it to solicit money and run scams </li></ul><ul><li>It forced gaming and finance industries to reinvent themselves </li></ul><ul><li>It destroyed many industries, and created new ones </li></ul>
    5. 5. Samuel Morse’s electric telegraph (1838) http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg
    6. 6. The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT </li></ul>
    7. 7. The 5 th Communications Revolution
    8. 8. The fifth communications revolution Source: Clay Shirky TED Talk: How cellphones, Twitter, Facebook can make history
    9. 9. Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experience
    10. 10. <ul><li>Australians spent 6 hours and 25 minutes using social media sites in February 2010 </li></ul><ul><li>That was 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese. </li></ul><ul><li>Melanie Ingrey, Neilsen Research Director: “nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” </li></ul>Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience
    11. 11. Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
    12. 12. The world according to Facebook Source: http://www.facebook.com/note.php?note_id=469716398919
    13. 13. People use the internet in different ways Key Creators Generate content Critics Respond to content Collectors Organise and vote on information Joiners Connect in social networks Spectators Read, watch and listen to community-generated content Inactives Neither create nor consume content Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html
    14. 14. We can’t rely on our own websites to reach audiences Government websites (2.26% of all visits by Australians) Source: Hitwise reports – July 2008
    15. 15. What is social media?
    16. 16. <ul><li>- A fad, </li></ul><ul><li>- a distraction, </li></ul><ul><li>- a waste of time, </li></ul><ul><li>- only for young people, </li></ul><ul><li>- it's full of mistakes and lies </li></ul><ul><li>- and full of opinionated extremists. </li></ul><ul><li>- Social media is of no value to the public sector. </li></ul>Social media is:
    17. 17. <ul><li>Any digital media driven by community participation and user-generated content. </li></ul><ul><li>Social media includes: </li></ul><ul><ul><li>- SMS (mobile phones) </li></ul></ul><ul><ul><li>- Blogs (see Technorati) </li></ul></ul><ul><ul><li>- Forums (Whirlpool) </li></ul></ul><ul><ul><li>- Wikis (Wikipedia) </li></ul></ul><ul><ul><li>- Social networking (Facebook, MySpace, LinkedIn) </li></ul></ul><ul><ul><li>- Social bookmarking (Delicious) </li></ul></ul><ul><ul><li>- Social news (Digg, Reddit) </li></ul></ul><ul><ul><li>- Micro-blogs (Twitter, Yammer) </li></ul></ul><ul><ul><li>- Emerging tools (ideas markets, collaborative budgeting) </li></ul></ul>No, really - what is social media?
    18. 18. <ul><li>- A set of tools that can be used for a range of purposes. </li></ul><ul><li>- The tools themselves are neither 'good' nor 'evil' </li></ul><ul><li>- Not really new – a return to older forms of communication through a newish medium </li></ul>Social media is:
    19. 19. Source: Hitwise March 2010 - www.hitwise.com But is it important to the public sector?
    20. 20. Source: Hitwise June 2010 - www.hitwise.com And last year...
    21. 21. What is Government 2.0?
    22. 22. <ul><li>- The application of social media and web 2.0 techniques and technologies to the process of public governance in support of openness, transparency and/or improved effectiveness. </li></ul><ul><li>- It's not about the technology – Gov 2.0 is about culture change and the adoption of new approaches to support public governance. Technology is an enabler. </li></ul>Government 2.0 is:
    23. 23. <ul><li>- A fundamental cultural and operational shift towards greater transparency, collaboration and cooperative government. </li></ul><ul><li>- It involves open consultation, open data, shared knowledge, mutual acknowledgment of expertise, mutual respect for shared values and an understanding of how to agree to disagree. </li></ul><ul><li>- It has been enabled by the internet, computing and mobile technologies and the social networking and open data platforms built on top of this digital infrastructure. </li></ul><ul><li>Source: Gov 2.0 Australia list (http://groups.google.com.au/group/gov20canberra) </li></ul>Gov 2.0 is:
    24. 24. Where is Gov 2.0 happening? Australia United States United Kingdom China Iran Brazil Kenya New Zealand Brazil Russia Estonia Denmark Uruguay Maldives Canada Mexico Spain Latvia Sweden Nigeria Oman Papua New Guinea Japan South Korea Switzerland Ukraine Mongolia Chile Egypt Bolivia Vietnam Ireland Portugal Finland Poland Turkey Singapore Hong Kong Ecuador Philippines Liechtenstein South Africa Malta Belgium Saudi Arabia Czech Republic Haiti United Arab Emirates Malaysia Norway Israel The Netherlands Saudi Arabia Germany Lithuania Morocco
    25. 25. Six main uses for Government 2.0 <ul><li>Listen – to the community (and staff) </li></ul><ul><li>Inform – hard-to-reach audiences </li></ul><ul><li>Consult – stakeholders and communities </li></ul><ul><li>Involve – groups and individuals </li></ul><ul><li>Collaborate – on services, policies & decisions </li></ul><ul><li>Empower – communities to do it themselves </li></ul>
    26. 26. Benefits of Government 2.0 <ul><li>Low cost, high penetration distribution network for communicating, consulting, engaging and collaborating </li></ul><ul><li>A window into community needs and values </li></ul><ul><li>A direct route to the public, bypasses media stranglehold </li></ul><ul><li>New source of internal and external innovation </li></ul><ul><li>Enabler for new approaches to collaborative democracy </li></ul><ul><li>Enormous potential for improving service delivery, policy formulation and operational management </li></ul>
    27. 27. Australian examples of Government 2.0
    28. 28. <ul><li>Over 230 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 260 public sector Twitter accounts </li></ul><ul><li>Over 120 public sector blogs (all levels of government) </li></ul><ul><li>Over 60 public sector organisations using YouTube </li></ul><ul><li>Over 40 Facebook pages </li></ul><ul><li>Three mash-up competitions (Federal, NSW & Vic) </li></ul><ul><li>Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers </li></ul>Australian Gov 2.0 in action
    29. 29. Australian Gov 2.0 in action
    30. 30. Click on the images above to visit each website Australian Gov 2.0 in action
    31. 36. http://www.guardian.co.uk/news/datablog/2010/aug/16/council-spending-website#
    32. 37. Guidance for using Government 2.0 and social media
    33. 38. Some things to keep in mind <ul><li>- Your residents are learning with you </li></ul><ul><li>- Get some governance in place </li></ul><ul><li>- Leverage your existing content </li></ul><ul><li>- Automation is good – but don't overuse it </li></ul><ul><li>- Encourage the internal and external enthusiasts </li></ul>
    34. 39. Some things to keep in mind <ul><li>- Go where the people are </li></ul><ul><li>- Tap into existing communities (borrow, don't build) </li></ul><ul><li>- Small topics can be of big interest </li></ul><ul><li>- Build your channels before you need them </li></ul><ul><li>- Start small – but start! (at least a trial or pilot) </li></ul>
    35. 40. Some things you can do... <ul><li>- Promote your online services offline </li></ul><ul><li>- Check your Google search rankings </li></ul><ul><li>- List your services in Google / Open Street Maps </li></ul><ul><li>- Add liking and sharing to your site </li></ul><ul><li>- Engage local schools and unis in building online functionality </li></ul>
    36. 41. Useful references <ul><li>- APSC Circular 2009/06: Protocols for online media participation (www.apsc.gov.au/circulars/circular096.htm) </li></ul><ul><li>- Social Media Governance (www.socialmediagovernance.com) </li></ul><ul><li>- Guide for councillors for using social media (http://socialmedia.21st.cc/) </li></ul><ul><li>- eGov Resource Centre (www.egov.vic.gov.au) </li></ul><ul><li>- eGovAU blog (http://egovau.blogspot.com) </li></ul>
    37. 42. Presented by Craig Thomler February 2011 Government 2.0 in Australia

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