4 Simple Strategies to Improve Fundraising Results In 2014 Demystifying Cross Media Fundraising

1. 4 Simple Strategies to
Improve Fundraising Results
In 2014
See us at the NEAHP Annual Educational Conference
Sunday & Monday March 9th and 10th
NEPS Digital
A Division of New England Professional Systems Inc.

2. Threats Part 1 of 4
 Fundraising has become more
competitive
 Digital media has created uncertainty
 The healthcare remuneration model has
been compromised; foundations are
under increased pressure to perform

3. Threats Part 2 of 4
Opportunities to increase fundraising
returns are abundant, however they’re
usually reserved for organizations that
developed some new fangled strategy
that’s not easy to replicate

4. Threats Part 3 of 4
Remember when the digital highway used to looked like this:

5. Now the digital highway looks like this:
For goodness sakes; who’s got the
time for this?

6. Threats Part 4 of 4
Old communications tactics no longer
perform like they used to…
New approach strategies are required

7. Before attempting to detangle the digital
highway a simplified approach to adopting
new opportunities is in order
Here are our four simple steps
to improving Foundation performance in
2014

8. Strategy # 1
Optimize your direct mail with a digital
response option - you’ll be surprised over
the number of people that will opt for the
digital response choice, and the “functional
flexibility” you can gain

9. Strategy # 2
Apply a slight tweak to your social media strategy change your angle of communication from outbound
to inbound, apply “Marketing 3.0” techniques to your
approach

10. Strategy # 3
Double the size of your donor base use our digital immigrant tutorial tools
(They’re effective and easy to apply)

11. Strategy # 4
Begin to plot a mobile strategy- within 2-3
years it will become one of your top two
revenue channels

12. NEPS Digital
Un-complicating the digital highway starting with the low hanging fruit first