HiveFire User Conference Deep Dives 10-8-2010
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HiveFire User Conference Deep Dives 10-8-2010

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HiveFire User Conference Deep Dives 10-8-2010 HiveFire User Conference Deep Dives 10-8-2010 Presentation Transcript

  • SM 2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA Craig Blum Director of Client Success craig@getcurata.com Office: 617.229.5559
  • CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  • FIRST UP: SEO • What is SEO? • Why is SEO Important? • How Can Curata Help? • Where Can I Learn More?
  • WHAT IS SEO? Search Engine Optimization The active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – SEOMoz.com
  • WHY IS SEO IMPORTANT? Findability.
  • WHY IS SEO IMPORTANT? Credibility.
  • WHY IS SEO IMPORTANT? Credibility.
  • WHY IS SEO IMPORTANT? Lead Generation.
  • HOW CAN CURATA HELP? SEO • Nuts and Bolts • Link Building • Title tags • Social Media (more on this later) • Meta tags • Blogging • Outbound link reciprocation • Content • Corporate site • Keywords in article titles & summaries • Domain name • Blog posts • Custom HTML • Entities • Engaging content • More entities = more landing • Examples pages • Google Webmaster Tools • Long tail • Keyword Analysis • https://www.google.com/webmasters/tools
  • WHERE CAN I LEARN MORE? http://seomoz.com Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/) http://www.101-seo-resources.com http://selfseo.com
  • SEO TAKEAWAYS 2nd Annual Curata User Conference • If you’re not optimized, you’re not found. • Being a trusted source of information is HUGE. • Curata provides tools to get you where you need to be. • There is no magic formula….
  • CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  • WHY DO I NEED EMAIL MARKETING? Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009.
  • WHY DO I NEED EMAIL MARKETING? 39.4% of industry executives said the advertising channel that performed strongest for them was email.
  • WHY DO I NEED EMAIL MARKETING? Email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
  • WHY DO I NEED EMAIL MARKETING? • Curata customer case study: biomarkerbreakthroughs.com 10X change • Actionable data, easy to target • Recipients have opted-in
  • THE CURATA METHOD A How-To Webinar on Email Marketing • What you should know: Custom Newsletters vs. Auto Newsletters • Creating Lists • Adding subscribers • Managing subscribers • Settings (physical address) • Auto Newsletter basics • Custom Newsletter basics • Beyond the Basics • Category filtered auto newsletters • Analytics • Exporting subscriber lists to lead tracking/CRM • Advanced Topics: Email Marketing Plus for Super Users • Plans available for large sending volumes • Themes
  • EMAIL MARKETING TAKEAWAYS 2nd Annual Curata User Conference • Next to SEO, Email is the best way to keep an audience engaged • Curata has flexible solutions available • High volume sending is possible
  • CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  • SOCIAL MEDIA
  • WHAT IS SOCIAL MEDIA? • Social online conversation • Questions and answers • News • Content marketing o Tools: Twitter Linkedin Facebook Blogs
  • WHAT DOES IT DO FOR MY BUSINESS? Why use it? • Business development (leads) • Customer satisfaction and loyalty • Identify trends and issues • PR • Research • Business networking/collaboration
  • WHO DOES IT?
  • BUT DOES IT REALLY WORK?
  • BUT DOES IT REALLY WORK B2B Social Spending: • B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 • Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013 Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
  • STATS FaceBook Statistics Twitter Stats Facebook continues to be one the Twitter has established itself as the fastest growing and largest active Internet Sensation. social networks. • Over 100 million REGISTERED Over 500 million active users (50% users, with about 300k new per of which sign-in daily) day Over 55 million daily tweets • Over 900 million pages, groups, • 600 million daily search queries communities and events *Source: Huffington Post *Source: facebook
  • CURATA SOLUTION Features: • Ability to set social network rules to let the software know when to send out messages and how many messages to send out. • Post a blog entry – Allows users to write original content and place it on their portals • Display Twitter Feeds option – Allows you to place a twitter feed on your portal • “Share this article” – Allows users to share articles as they read them on the portal Social Networks: • Twitter • Linkedin • Facebook
  • CURATA SOLUTION
  • KEEP IN MIND…. • B2B companies are proving to be successful in Social Media • Social Media marketing takes time, but if you are patient enough you will see results • Curata allows you to spread not only original content, but curated content across your social networks
  • WHERE CAN I LEARN MORE? www.mashable.com www.socialmediatoday.com www.socialmediainfluence.com
  • CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  • QUESTIONS? COMMENTS? 2nd Annual Curata User Conference craig@hivefire.com 617.229.5559 dave@hivefire.com 617-500-0199 Updates.hivefire.com Thanks!