Wordpress – Case Study<br />A Recruitment Agency Website<br />SEO + Plugins<br />Steve Wilson<br />steve@citirecruitment.c...
What I do<br />I own and run an IT Recruitment Agency<br />www.citirecruitment.com<br />
What else I do<br />Launched an online technology company that has a number of Wordpress ‘Solutions’ for the Recruitment I...
This Year...<br />We have recently extended these Wordpress solutions to work for the Car Dealership and Real Estate Indus...
What I had in November 2008<br />A static website – not attracting candidates or clients<br />Like 80% of recruitment firm...
What I Needed and what Wordpress offered<br />A great looking website that was interactive and was easy to update daily<br...
What I have now – SEO Heaven!<br />A website that consistently ranks at the top of the first page in Google for 90% of my ...
Niche Job Advert - Results<br />
Common Job Adverts - Results<br />
What I have now – SEO Heaven!<br />A website that consistently ranks at the top of the first page in Google for 90% of my ...
CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during th...
First template we used – built in 3 weeks<br />
CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during th...
Current Website<br />
CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during th...
Advantages we found using Templates in Wordpress  - compared to Design Agencies<br />Design is almost done – we only had t...
Plugins and SEO<br />SEO Plugins – we use three types in combination + Sitemap Generators *<br />Social Media – subscribe,...
SEO Plugins<br />Can control:<br /><ul><li>Keywords
Home Page Words
Re-write titles
Page Formats
Post Formats
Meta Keyword generation – automatic or manual
NOFOLLOW rules
Duplicate content
Linked content – cool plugin!</li></li></ul><li>Plugins and SEO<br />SEO Plugins – we use three types in combination + Sit...
Social Media Plugins<br />You can:<br /><ul><li>Subscribe to over 120 Social Networks
Share on 40 of the main Social Networks
Users can recommend pages or posts
Can push updates from your website to over 150 social media sites – including Twitter, Facebook and LinkedIn
Have a sidebar with your social media pages – works both ways
Install Plugins in a matter of minutes
New funky social media plugins coming out all the time.</li></li></ul><li>Plugins and SEO<br />SEO Plugins – we use three ...
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WordPress Case Study

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Case study of using WordPress to power a recruitment site, and the benefits of SEO in WordPress.

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  • I was thinking of creating a IT Recruitment website using WordPress myself to replace our old website ash-associates.com I've created several WordPress websites for University Projects. Thanks for putting up this example it proves it can be done. Cheers Ian
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WordPress Case Study

  1. 1. Wordpress – Case Study<br />A Recruitment Agency Website<br />SEO + Plugins<br />Steve Wilson<br />steve@citirecruitment.com<br />
  2. 2. What I do<br />I own and run an IT Recruitment Agency<br />www.citirecruitment.com<br />
  3. 3. What else I do<br />Launched an online technology company that has a number of Wordpress ‘Solutions’ for the Recruitment Industry<br />www.echowebsites.com.au<br />
  4. 4. This Year...<br />We have recently extended these Wordpress solutions to work for the Car Dealership and Real Estate Industries.<br />
  5. 5. What I had in November 2008<br />A static website – not attracting candidates or clients<br />Like 80% of recruitment firms in Australia I was producing Job Adverts (unique content) NOT listed directly on my website (in an iframe)<br />I was being contacted by suppliers offering Recruitment websites in excess of $8000 + ongoing fees of over $8000 per year – locked in.<br />I was being quoted for custom built websites integrated with a job listings function for over $10000 PLUS the website design!<br />I was competing with over 3000 recruitment companies in Australia<br />AND<br />“Mate we’re not HIRING, WERE FIRING”!<br /><br />
  6. 6. What I Needed and what Wordpress offered<br />A great looking website that was interactive and was easy to update daily<br />A career portal for my customers – I wanted to list my jobs easily, create a news portal, have a newsletter and easy to update forms. <br />No coding<br />I didn’t want to spend much $$<br />I wanted the website to be mine.<br />
  7. 7. What I have now – SEO Heaven!<br />A website that consistently ranks at the top of the first page in Google for 90% of my live jobs.<br />“CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwide<br />We attracts over 2000 unique visitors a month. <br />My site generates over 400 direct resumes per month for free<br />We rank first for ‘Temp Agency’ beating Kelly Services and Staffing.com<br />Top of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment Agency Sydney”<br />Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages of Google.<br />Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs on Seek) *<br />Fully automatic – no extra work involved for our consultants<br />Our job listings on Google consistently beat Finite IT and Randstad (with an in-house $100k a year SEO expert and revenue of $3180 Million a year).<br />
  8. 8. Niche Job Advert - Results<br />
  9. 9. Common Job Adverts - Results<br />
  10. 10. What I have now – SEO Heaven!<br />A website that consistently ranks at the top of the first page in Google for 90% of my live jobs.<br />“CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwide<br />We attracts over 2000 unique visitors a month. <br />My site generates over 400 direct resumes per month for free<br />We rank first for ‘Temp Agency’ beating Kelly Services and Staffing.com<br />Top of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment Agency Sydney”<br />Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages of Google.<br />Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs on Seek)<br />Fully automatic – no extra work involved for our consultants<br />Our job listings on Google consistently beat Finite IT and Randstad (with an in-house $100k a year SEO expert and revenue of $3180 Million a year).<br />
  11. 11. CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experience *<br />Moved to our current iteration 4 months ago<br />Template was “Activated” instantly resulting in a new website in just 2 days!<br />Our new template has hundreds of different layouts available <br />Social media and video integration built-in<br />
  12. 12. First template we used – built in 3 weeks<br />
  13. 13. CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experience<br />Moved to our current iteration 4 months ago *<br />Template was “Activated” instantly resulting in a new website in just 2 days!<br />Our new template has hundreds of different layouts and plugins<br />Social media and video integration built-in<br />
  14. 14. Current Website<br />
  15. 15. CITI Recruitment – A case study<br />Templates – quick and easy<br />Built my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experience<br />Moved to our current iteration 4 months ago<br />Template was “Activated” instantly resulting in a new website in just 2 days!<br />Our new template has hundreds of different layouts and plugins<br />Social media and video integration built-in<br />
  16. 16. Advantages we found using Templates in Wordpress - compared to Design Agencies<br />Design is almost done – we only had to make minor changes<br />We could browse hundreds of themes and get to see what the website would look like BEFORE we begin<br />We didn’t have to brief a web designer on the look and feel or have to jump back & forth with how we would like it to look.<br />We got to select a theme similar to our own brand<br />Other: Templates for eCommerce, Video, Blogs, Professional Websites, Webinars, Job Boards, and Gallery websites<br />Easy to edit and change yourself (Jodie to cover)<br />
  17. 17. Plugins and SEO<br />SEO Plugins – we use three types in combination + Sitemap Generators *<br />Social Media – subscribe, refer a friend, send to twitter, facebook, etc…<br />iPhone / Mobile Compatible<br />Specialised Search<br />Google Analytics – within wordpress<br />Google Maps (see picture)<br />Newsletter Plugin – subscribe and mail-outs<br />Security and Backup plugins – automatically backs up our websites and tests for security issues<br />+ many more (come and ask me!)<br />
  18. 18. SEO Plugins<br />Can control:<br /><ul><li>Keywords
  19. 19. Home Page Words
  20. 20. Re-write titles
  21. 21. Page Formats
  22. 22. Post Formats
  23. 23. Meta Keyword generation – automatic or manual
  24. 24. NOFOLLOW rules
  25. 25. Duplicate content
  26. 26. Linked content – cool plugin!</li></li></ul><li>Plugins and SEO<br />SEO Plugins – we use three types in combination + Sitemap Generators<br />Social Media – subscribe, refer a friend, send to twitter, facebook, etc…*<br />iPhone / Mobile Compatible<br />Specialised Search<br />Google Analytics – within wordpress<br />Google Maps (see picture)<br />Newsletter Plugin – subscribe and mail-outs<br />Security and Backup plugins – automatically backs up our websites and tests for security issues<br />+ many more (come and ask me!)<br />
  27. 27. Social Media Plugins<br />You can:<br /><ul><li>Subscribe to over 120 Social Networks
  28. 28. Share on 40 of the main Social Networks
  29. 29. Users can recommend pages or posts
  30. 30. Can push updates from your website to over 150 social media sites – including Twitter, Facebook and LinkedIn
  31. 31. Have a sidebar with your social media pages – works both ways
  32. 32. Install Plugins in a matter of minutes
  33. 33. New funky social media plugins coming out all the time.</li></li></ul><li>Plugins and SEO<br />SEO Plugins – we use three types in combination + Sitemap Generators<br />Social Media – subscribe, refer a friend, send to twitter, facebook, etc…<br />iPhone / Mobile Compatible – very cool!<br />Extend search functions – AJAX, Suggestions etc<br />Google Analytics – within wordpress *<br />Google Maps (see picture)<br />Newsletter Plugin – subscribe and mail-outs<br />Security and Backup plugins – automatically backs up our websites and tests for security issues<br />+ many more (come and ask me!)<br />
  34. 34. Google Analytics - inside Wordpress!<br /><ul><li>No need to login into Google Analytics – you can monitor your users from within Wordpress in realtime.
  35. 35. Plugin to inset Analytics code into your entire website – no coding required!</li></li></ul><li>Plugins and SEO<br />SEO Plugins – we use three types in combination + Sitemap Generators<br />Social Media – subscribe, refer a friend, send to twitter, facebook, etc…<br />iPhone / Mobile Compatible – very cool!<br />Extend search functions – AJAX, Suggestions etc<br />Google Analytics – within wordpress<br />Google Maps and more!**<br />Newsletter Plugin – subscribe and mail-outs<br />Security and Backup plugins – automatically backs up our websites and tests for security issues<br />+ many more (come and ask me!)<br />
  36. 36. A WordpressPluginsSmörgåsbord!<br />Great way to insert an interactive Google Maps with Directions to your company – including opening times and company reviews<br />Plugins included here:<br /><ul><li>Google Maps
  37. 37. Directions
  38. 38. Related Articles
  39. 39. Archives
  40. 40. iPhone
  41. 41. Subscribe
  42. 42. Search
  43. 43. Job Search (Form)
  44. 44. Sidebars</li></li></ul><li>Plugins that work for us<br />SEO Plugins – we use three types in combination + Sitemap Generators<br />Social Media – subscribe, refer a friend, send to twitter, facebook, etc…<br />iPhone / Mobile Compatible – very cool!<br />Extend search functions – AJAX, Suggestions etc<br />Google Analytics – within wordpress<br />Google Maps (see picture)<br />Newsletter Plugin – subscribe and mail-outs<br />Security and Backup plugins – automatically backs up our websites and tests for security issues<br />+ many more (come and ask me!)<br />
  45. 45. Specialised Plugins – the funky stuff!<br />Autoblog – Video, News and Articles<br />we ‘scrape’ news and video from various websites and republish on our own website. <br />Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.<br />Quickly build content about your specific industry – even from years back!<br />Unique Content Fetcher<br />Custom built article re-writer<br />Articles are re-written so that it is unique to our website – avoiding duplicate content problems<br />Social Media<br />Any news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook Pages, LinkedIn and other social media websites – automatically! <br />Custom XML / RSS Reader<br />Job Adverts we post to Seek are read into wordpress via a standard XML file. <br />Jobs are posted directly on the website – where the SEO plugins get to work on them<br />We now sell this solution to other Recruitment, Car Sales and RealEstate agencies<br />Now Partnered with Adlogic – Largest Job Posting Company in Australia<br />
  46. 46. Video Autoblog<br /><ul><li>Content re-published from other Industry Specific Websites
  47. 47. Turn your website into a true news portal in 10 minutes</li></li></ul><li>News and Articles <br /><ul><li>Articles and news fetched from other industry leading websites
  48. 48. Articles can be re-written to avoid duplicate content issue with google</li></li></ul><li>Autoblog – behind the scenes<br />Add content from anywhere:<br /><ul><li>Video,
  49. 49. RSS,
  50. 50. XML,
  51. 51. Youtube
  52. 52. Blogs
  53. 53. Websites</li></li></ul><li>Specialised Plugins – the funky stuff!<br />Autoblog – Video, News and Articles<br />we ‘scrape’ news and video from various websites and republish on our own website. <br />Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.<br />Quickly build content about your specific industry – even from years back!<br />Unique Content Fetcher<br />Custom built article re-writer<br />Articles are re-written so that it is unique to our website – avoiding duplicate content problems<br />Social Media<br />Any news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook Pages, LinkedIn and other social media websites – automatically! <br />Custom XML / RSS Reader<br />Job Adverts we post to Seek are read into wordpress via a standard XML file. <br />Jobs are posted directly on the website – where the SEO plugins get to work on them<br />We now sell this solution to other Recruitment, Car Sales and RealEstate agencies<br />Now Partnered with Adlogic – Largest Job Posting Company in Australia<br />
  54. 54. XML / RSS Reader<br />Used successfully in:<br /><ul><li>Recruitment Agencies
  55. 55. Real Estate Agencies
  56. 56. Car Sales
  57. 57. Other companies pushing out news, content etc...</li></ul>Incorporating:<br /><ul><li>Social Media Plugins
  58. 58. Send to a Friend
  59. 59. SEO Metadata
  60. 60. SEO – 3x plugins</li></li></ul><li>In Summary - Plugins<br />1000’s of plugins developed and supported<br />They are free or a low price. <br />You would pay $$$$ for custom built features via an agency.<br />You think of a feature – there is likely a plugin<br />Easily updated<br />
  61. 61. In Summary – we I recommend Wordpress<br />The website is yours – it’s Open Source and easily hosted on 99% of hosts<br />It’s supported worldwide – unlike custom built CMS’s<br />It’s always being improved - you’re not locked into a custom built CMS<br />You can change it quickly – even from Word 2007 (or MS Live Writer)<br />100’s of uses and styles through templates<br />100’s of Plugins!<br />Very SEO Friendly<br />If you would like to learn more - please email steve@citirecruitment.com or call 0416 495 325<br />
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