Microsoft Partner Programs in Australia

Microsoft Partner & Subscription Programs
Craig Bailey
www.craigbailey.net
August 2009

Agenda
What is Microsoft?
The importance of partners
Partner programs
Subscription programs
Matrix of Partner & Subscription
Thoughts
Questions + Share Tips

Agenda
TechNet
MSDN level
Partner

Registered
Action Pack
Empower
Certified
Gold Certified

BizSpark

Microsoft is a marketing company
Based on 2005 employee figures:
Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)

Partners are key
Partnering with Microsoft
Ted Dinsmore
& Edward O’Connor (2005)
(My book review here)
‘Partners are in our DNA...’
Allison Watson,
Corporate vice president of the Worldwide Partner Group

Overview of Partner Programs
BizSpark
Microsoft Partner Network (changing Oct 2009)
Registered Member
Action Pack (MAPS)
Empower for ISVs
Certified Partner
Gold Certified Partner

Other Partner Programs
Technical Adopter Program (TAP)
Metro (previouslyAscend & Touchdown)
DreamSpark
Microsoft Most Valuable Professional (MVP)
Microsoft Learning & Certification

Subscription Programs
Microsoft TechNet
Microsoft Developer Network (MSDN)

TechNet
TechNet: For evaluation use only – not for production or development environment use
MSDN : For internal development, staging and testing, but not production servers

MSDN Subscriptions

Partner/Subscription Matrix

Benefits
Software
Events
Training
Partner Profiles
Finance options
Possible media exposure (example)
Partner Conference
Access to Account Managers
Partner Account Managers (PAMs)

Tips for being a partner
Understand Microsoft has limited resources
They want to sell more stuff
You benefit when you help them sell more stuff
Understand terms:
Corp vs Field
Service Provider vs Reseller vs ISV
Mistakes:
Thinking being a Partner means Microsoft is a charity solely there to help you

Summary
TechNet
MSDN level
Partner