Microsoft Partner Programs in Australia
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Microsoft Partner Programs in Australia

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An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have ...

An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have Websitespark added.

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Microsoft Partner Programs in Australia Microsoft Partner Programs in Australia Presentation Transcript

  • Microsoft Partner & Subscription Programs
    Craig Bailey
    www.craigbailey.net
    August 2009
  • Agenda
    What is Microsoft?
    The importance of partners
    Partner programs
    Subscription programs
    Matrix of Partner & Subscription
    Thoughts
    Questions + Share Tips
  • Agenda
    TechNet
    MSDN level
    Partner
    • Registered
    • Action Pack
    • Empower
    • Certified
    • Gold Certified
    BizSpark
  • Microsoft is a marketing company
    Based on 2005 employee figures:
    Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)
  • Partners are key
    Partnering with Microsoft
    Ted Dinsmore
    & Edward O’Connor (2005)
    (My book review here)
    ‘Partners are in our DNA...’
    Allison Watson,
    Corporate vice president of the Worldwide Partner Group
  • Overview of Partner Programs
    BizSpark
    Microsoft Partner Network (changing Oct 2009)
    Registered Member
    Action Pack (MAPS)
    Empower for ISVs
    Certified Partner
    Gold Certified Partner
  • Other Partner Programs
    Technical Adopter Program (TAP)
    Metro (previouslyAscend & Touchdown)
    DreamSpark
    Microsoft Most Valuable Professional (MVP)
    Microsoft Learning & Certification
  • Subscription Programs
    Microsoft TechNet
    Microsoft Developer Network (MSDN)
  • TechNet
    TechNet: For evaluation use only – not for production or development environment use
    MSDN : For internal development, staging and testing, but not production servers
  • MSDN Subscriptions
  • Partner/Subscription Matrix
  • Benefits
    Software
    Events
    Training
    Partner Profiles
    Finance options
    Possible media exposure (example)
    Partner Conference
    Access to Account Managers
    Partner Account Managers (PAMs)
  • Tips for being a partner
    Understand Microsoft has limited resources
    They want to sell more stuff
    You benefit when you help them sell more stuff
    Understand terms:
    Corp vs Field
    Service Provider vs Reseller vs ISV
    Mistakes:
    Thinking being a Partner means Microsoft is a charity solely there to help you
  • Summary
    TechNet
    MSDN level
    Partner
    • Registered
    • Action Pack
    • Empower
    • Certified
    • Gold Certified
    BizSpark
  • Questions + Suggestions
    Your experiences?
    Craig Bailey
    www.craigbailey.net | twitter.com/craigbailey