Microsoft Partner Programs in Australia

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An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have …

An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have Websitespark added.

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  • 1. Microsoft Partner & Subscription Programs
    Craig Bailey
    www.craigbailey.net
    August 2009
  • 2. Agenda
    What is Microsoft?
    The importance of partners
    Partner programs
    Subscription programs
    Matrix of Partner & Subscription
    Thoughts
    Questions + Share Tips
  • 3. Agenda
    TechNet
    MSDN level
    Partner
    BizSpark
  • 8. Microsoft is a marketing company
    Based on 2005 employee figures:
    Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)
  • 9. Partners are key
    Partnering with Microsoft
    Ted Dinsmore
    & Edward O’Connor (2005)
    (My book review here)
    ‘Partners are in our DNA...’
    Allison Watson,
    Corporate vice president of the Worldwide Partner Group
  • 10. Overview of Partner Programs
    BizSpark
    Microsoft Partner Network (changing Oct 2009)
    Registered Member
    Action Pack (MAPS)
    Empower for ISVs
    Certified Partner
    Gold Certified Partner
  • 11. Other Partner Programs
    Technical Adopter Program (TAP)
    Metro (previouslyAscend & Touchdown)
    DreamSpark
    Microsoft Most Valuable Professional (MVP)
    Microsoft Learning & Certification
  • 12. Subscription Programs
    Microsoft TechNet
    Microsoft Developer Network (MSDN)
  • 13. TechNet
    TechNet: For evaluation use only – not for production or development environment use
    MSDN : For internal development, staging and testing, but not production servers
  • 14. MSDN Subscriptions
  • 15. Partner/Subscription Matrix
  • 16. Benefits
    Software
    Events
    Training
    Partner Profiles
    Finance options
    Possible media exposure (example)
    Partner Conference
    Access to Account Managers
    Partner Account Managers (PAMs)
  • 17. Tips for being a partner
    Understand Microsoft has limited resources
    They want to sell more stuff
    You benefit when you help them sell more stuff
    Understand terms:
    Corp vs Field
    Service Provider vs Reseller vs ISV
    Mistakes:
    Thinking being a Partner means Microsoft is a charity solely there to help you
  • 18. Summary
    TechNet
    MSDN level
    Partner
    BizSpark
  • 23. Questions + Suggestions
    Your experiences?
    Craig Bailey
    www.craigbailey.net | twitter.com/craigbailey