View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Left & Right Traditionally: Organic: the ‘Left side’ of Search Paid: the ‘Right side’ of Search That’s all changing… www.craigbailey.net
Aims Understand Search Engine Marketing Advice on using AdWords effectively Highlight 3 AdWords Strategies Introduce Facebook advertising www.craigbailey.net
Craig Bailey Worked in IT for 20 years CTO and Technical Director Microsoft MVP for 3 years Google Analytics Qualified Microsoft adExcellence Member Run my own web based businesses SEO and Google AdWords for clients ‘Web Strategist’ ? www.craigbailey.net
Facebook Ad Tips Images are the key! Create multiple ads (same text, different images) Use dark images Create ads for each age group New ads every 7 days Use FB Landing Tabs (not Wall) www.craigbailey.net
Example Weekly World News (article on AllFacebook.com) www.craigbailey.net