IIS SEO toolkit
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Slides from my SWUG talk on the Microsoft SEO Toolkit in Feb 2010.

Slides from my SWUG talk on the Microsoft SEO Toolkit in Feb 2010.

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IIS SEO toolkit Presentation Transcript

  • 1. Microsoft IIS SEO Toolkit
    Craig Bailey
    XEN SEO
    www.xenseo.net
    www.craigbailey.net
    Start Timer
  • 2. What is the SEO Toolkit?
    Snap-in for Microsoft IIS
    Requires IIS7
    It’s Free!
    www.craigbailey.net | www.xenseo.net
  • 3. Agenda
    It solves the problem of...
    Recap: What is SEO?
    How the IIS SEO Toolkit works
    Analysing
    Violations
    Reporting
    Exporting
    Who should use it?
    www.craigbailey.net | www.xenseo.net
  • 4. What Problem Does it Solve?
    www.craigbailey.net | www.xenseo.net
  • 5. SEO
    On-Page versus Off-Page
    IIS SEO Toolkit is focussed on On-Page
    www.craigbailey.net | www.xenseo.net
  • 6. Running an Analysis
    Progress
    Demo
    www.craigbailey.net | www.xenseo.net
  • 7. Reports & Exporting
    Demo
    www.craigbailey.net | www.xenseo.net
  • 8. What’s missing?
    Scheduling
    Diff analysis
    www.craigbailey.net | www.xenseo.net
  • 9. Risks
    www.craigbailey.net | www.xenseo.net
  • 10. Who’s it for?
    Everybody!
    It’s simple
    IT Pros and Developers
    www.craigbailey.net | www.xenseo.net
  • 11. Questions
    IIS SEO Toolkit review:
    http://www.xenseo.net/microsoft-seo-toolkit/
    Free Personal site audit – email me
    craig@craigbailey.net
    SEO resources
    www.craigbailey.net/resources
    www.craigbailey.net/bloggers
    www.craigbailey.net | www.xenseo.net