Bing Innovation

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Mark Vozzo's (@markvozzo) presentation at www.sbtug.com on all the new innovations in Bing.

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Bing Innovation

  1. 1. What’s all the fuss about Sydney Business & Technology User Group #SBTUG Date: 30 June 2010 Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia E: i-mavozz@microsoft.com L: www.linkedin.com/in/markvozzo T: @markvozzo T: @markvozzo
  2. 2. Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY 2
  3. 3. Augmented Reality - Avatar Xbox 360 3
  4. 4. Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow 5
  5. 5. The Business Side of Bing Search 6
  6. 6. The Business Side of Bing 7
  7. 7. The Business Side of Bing 8
  8. 8. Paid Search Click Rate 9
  9. 9. The Business Side of Bing 10
  10. 10. The Decision Engine - Look Less, Find More. Bing is all about helping you make faster, more informed decisions.
  11. 11. Bing - Enhanced Preview demo
  12. 12. Bing + Wikipedia (1+1=3) Bing Maps integration provides contextual information based on locations mentioned in the Wikipedia article.
  13. 13. Bing Images – infinite scroll & filtering
  14. 14. Bing Visual Search www.bing.com/visualsearch
  15. 15. Bing + Partners = Quicker Decisions (1+1=3)
  16. 16. Weather Comparison
  17. 17. IE8 Web Slices www.ieaddons.com/en/webslices/ They are snippets of a webpage that can be quickly referenced
  18. 18. IE8 Accelerators http://ieaddons.com/au/accelerators/ These help you get around the web faster.
  19. 19. Bing Travel (US)
  20. 20. Bing + Wolfram|Alpha (Computation Engine)
  21. 21. Bing + Wolfram|Alpha (Computation Engine)
  22. 22. Bing + MSN http://bing.com/entertainment 28
  23. 23. About Bing Entertainment Launched 25 th June 2010 "One of the number one things we're trying to do with Bing is to help people go from intent to task as soon as possible," said Parri Munsell, executive producer for Microsoft's Interactive Entertainment Business Group. "People come to Internet search engines with an intended task - to learn about something, play something, watch something, or do something. In entertainment, it becomes very easy to connect these scenarios together." 29
  24. 24. Silverlight – Rich Web Experiences http://silverlight.net Demo: http://memorabilia.hardrock.com/
  25. 25. Bing Maps
  26. 26. Bing Maps – Major Update Mar 2010 OLD: bingmaps.com.au NEW: bing.com/maps/explore
  27. 27. Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx
  28. 28. Bing Maps – Access via United States http://bing.com/maps/explore
  29. 29. Bing Maps Demo
  30. 30. Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x 39
  31. 31. Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)
  32. 32. Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style =a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
  33. 33. Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style =a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
  34. 34. Map Apps: Street side Photos Integrates streetside photos with images from Flickr
  35. 35. Map Apps: Worldwide Telescope Look up in the sky – search for stars
  36. 36. Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html
  37. 37. Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html
  38. 38. About the Presenter Mark Vozzo Online Analytics Lead Digital Marketing @ Microsoft Australia i-mavozz@microsoft.com +61 (2) 9870 2643 http://linkedin.com/in/markvozzo
  39. 39. Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l- DE_aWQU&feature=digest 51
  40. 40. REFERENCES 52
  41. 41. More on WebSlices & Accelerators http://delicategeniusblog.com/?p=813 For tutorial and more in depth info visit: http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
  42. 42. Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade To run most of the things I’m about to show you need: • Internet Explorer 8 & Silverlight 3 installed • Both are free to download from:
  43. 43. More about Bing discoverbing.com
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