Bing Innovation

What’s all the fuss about Sydney Business & Technology User Group #SBTUG Date: 30 June 2010 Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia E: i-mavozz@microsoft.com L: www.linkedin.com/in/markvozzo T: @markvozzo T: @markvozzo

Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY 2

Augmented Reality - Avatar Xbox 360 3

Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow 5

The Business Side of Bing Search 6

The Business Side of Bing 7

Paid Search Click Rate 9

The Decision Engine - Look Less, Find More. Bing is all about helping you make faster, more informed decisions.

Bing - Enhanced Preview demo

Bing + Wikipedia (1+1=3) Bing Maps integration provides contextual information based on locations mentioned in the Wikipedia article.

Bing Images – infinite scroll & filtering

Bing Visual Search www.bing.com/visualsearch

Bing + Partners = Quicker Decisions (1+1=3)

Weather Comparison

IE8 Web Slices www.ieaddons.com/en/webslices/ They are snippets of a webpage that can be quickly referenced

IE8 Accelerators http://ieaddons.com/au/accelerators/ These help you get around the web faster.

Bing Travel (US)

Bing + Wolfram|Alpha (Computation Engine)

Bing + MSN http://bing.com/entertainment 28

About Bing Entertainment Launched 25 th June 2010 "One of the number one things we're trying to do with Bing is to help people go from intent to task as soon as possible," said Parri Munsell, executive producer for Microsoft's Interactive Entertainment Business Group. "People come to Internet search engines with an intended task - to learn about something, play something, watch something, or do something. In entertainment, it becomes very easy to connect these scenarios together." 29

Silverlight – Rich Web Experiences http://silverlight.net Demo: http://memorabilia.hardrock.com/

Bing Maps

Bing Maps – Major Update Mar 2010 OLD: bingmaps.com.au NEW: bing.com/maps/explore

Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx

Bing Maps – Access via United States http://bing.com/maps/explore

Bing Maps Demo

Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x 39

Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)

Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style =a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

Map Apps: Street side Photos Integrates streetside photos with images from Flickr

Map Apps: Worldwide Telescope Look up in the sky – search for stars

Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html

About the Presenter Mark Vozzo Online Analytics Lead Digital Marketing @ Microsoft Australia i-mavozz@microsoft.com +61 (2) 9870 2643 http://linkedin.com/in/markvozzo

Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l- DE_aWQU&feature=digest 51

REFERENCES 52

More on WebSlices & Accelerators http://delicategeniusblog.com/?p=813 For tutorial and more in depth info visit: http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx

Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade To run most of the things I’m about to show you need: • Internet Explorer 8 & Silverlight 3 installed • Both are free to download from:

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