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Bing Innovation
 

Bing Innovation

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Mark Vozzo's (@markvozzo) presentation at www.sbtug.com on all the new innovations in Bing.

Mark Vozzo's (@markvozzo) presentation at www.sbtug.com on all the new innovations in Bing.

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    Bing Innovation Bing Innovation Presentation Transcript

    • What’s all the fuss about Sydney Business & Technology User Group #SBTUG Date: 30 June 2010 Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia E: i-mavozz@microsoft.com L: www.linkedin.com/in/markvozzo T: @markvozzo T: @markvozzo
    • Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY 2
    • Augmented Reality - Avatar Xbox 360 3
    • Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow 5
    • The Business Side of Bing Search 6
    • The Business Side of Bing 7
    • The Business Side of Bing 8
    • Paid Search Click Rate 9
    • The Business Side of Bing 10
    • The Decision Engine - Look Less, Find More. Bing is all about helping you make faster, more informed decisions.
    • Bing - Enhanced Preview demo
    • Bing + Wikipedia (1+1=3) Bing Maps integration provides contextual information based on locations mentioned in the Wikipedia article.
    • Bing Images – infinite scroll & filtering
    • Bing Visual Search www.bing.com/visualsearch
    • Bing + Partners = Quicker Decisions (1+1=3)
    • Weather Comparison
    • IE8 Web Slices www.ieaddons.com/en/webslices/ They are snippets of a webpage that can be quickly referenced
    • IE8 Accelerators http://ieaddons.com/au/accelerators/ These help you get around the web faster.
    • Bing Travel (US)
    • Bing + Wolfram|Alpha (Computation Engine)
    • Bing + Wolfram|Alpha (Computation Engine)
    • Bing + MSN http://bing.com/entertainment 28
    • About Bing Entertainment Launched 25 th June 2010 "One of the number one things we're trying to do with Bing is to help people go from intent to task as soon as possible," said Parri Munsell, executive producer for Microsoft's Interactive Entertainment Business Group. "People come to Internet search engines with an intended task - to learn about something, play something, watch something, or do something. In entertainment, it becomes very easy to connect these scenarios together." 29
    • Silverlight – Rich Web Experiences http://silverlight.net Demo: http://memorabilia.hardrock.com/
    • Bing Maps
    • Bing Maps – Major Update Mar 2010 OLD: bingmaps.com.au NEW: bing.com/maps/explore
    • Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx
    • Bing Maps – Access via United States http://bing.com/maps/explore
    • Bing Maps Demo
    • Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x 39
    • Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)
    • Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style =a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
    • Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style =a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
    • Map Apps: Street side Photos Integrates streetside photos with images from Flickr
    • Map Apps: Worldwide Telescope Look up in the sky – search for stars
    • Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html
    • Bing Maps – Augmented Reality Demo http://www.ted.com/talks/blaise_aguera.html
    • About the Presenter Mark Vozzo Online Analytics Lead Digital Marketing @ Microsoft Australia i-mavozz@microsoft.com +61 (2) 9870 2643 http://linkedin.com/in/markvozzo
    • Bing TV Ad – Los Links http://www.youtube.com/watch?v=h3l- DE_aWQU&feature=digest 51
    • REFERENCES 52
    • More on WebSlices & Accelerators http://delicategeniusblog.com/?p=813 For tutorial and more in depth info visit: http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
    • Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade To run most of the things I’m about to show you need: • Internet Explorer 8 & Silverlight 3 installed • Both are free to download from:
    • More about Bing discoverbing.com