Handicrafts Industry In India: SWOT Analysis

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    Handicrafts Industry In India: SWOT Analysis - Presentation Transcript

    1. Handicrafts Industry in India An Integral Part of Indian Economy….. A SWOT Analysis Resource : www.india-crafts.com By: Priyanshu Shrivastava
    2. Strengths of Indian Handicrafts Industry • Large, diversified and potential market. • There is large product variety and range is available because of diversified culture. • It has strong, diversified and supportive retail infrastructure. • Diversified product range that service different market. • Cheap labor rates that result to competitive price. • Need low capital investment. • There is flexible production flexibility. • Low barriers of new entry.
    3. Critical Success Factors of Indian Handicrafts Industry • Easy creation and development of production centers. • There is no need for macro-investment. Industry provides potential sources of employment. • • Products are high value added, and handicrafts have various applications. It is the potential source of foreign revenue because of higher export. •
    4. Weaknesses of Indian Handicrafts Industry • Lack of infrastructure and communication facilities. • Unawareness about international requirements and market. Lack of co-ordination between government bodies and private players. • • Inadequate information of new technology. Inadequate information of current market trends. • • Less interest of young people in craft industry. Lack of skilled labor. • • Still confined to rural areas and small cities and untapped market. Lack of promotion of products. •
    5. Opportunities in Indian Handicrafts Industry • Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. • Developing fashion industry requires handicrafts products. • Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. • Development of domestic and international tourism sector. • e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.
    6. Threats for Indian Handicrafts Industry • Competition in domestic market. • Balance between high demand and supply. • Quality products produced by competing countries like China, South Africa. • Better Trade terms offered by competing countries. • Increased and better technological support and R&D facility in competing countries.
    7. Get more comprehensive information on Arts, Handicrafts and Paintings of India from ;  www.india-crafts.com  www.ethnicpaintings.com Buy quality Handicrafts from India through Our Online Shopping Store;  www.indiahandicraftstore.com  www.craftsinindia.com

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