Handicrafts Industry in
India
An Integral Part of Indian Economy…..
A SWOT Analysis
Resource : www.india-crafts.com
By: Priyanshu Shrivastava

Strengths of Indian Handicrafts Industry
• Large, diversified and potential market.
• There is large product variety and range is available because of diversified
culture.
• It has strong, diversified and supportive retail infrastructure.
• Diversified product range that service different market.
• Cheap labor rates that result to competitive price.
• Need low capital investment.
• There is flexible production flexibility.
• Low barriers of new entry.

Critical Success Factors of Indian
Handicrafts Industry
• Easy creation and development of production centers.
• There is no need for macro-investment.
Industry provides potential sources of employment.
•
• Products are high value added, and handicrafts have various applications.
It is the potential source of foreign revenue because of higher export.
•

Weaknesses of Indian Handicrafts Industry
• Lack of infrastructure and communication facilities.
• Unawareness about international requirements and market.
Lack of co-ordination between government bodies and private players.
•
• Inadequate information of new technology.
Inadequate information of current market trends.
•
• Less interest of young people in craft industry.
Lack of skilled labor.
•
• Still confined to rural areas and small cities and untapped market.
Lack of promotion of products.
•

Opportunities in Indian Handicrafts
Industry
• Rising demand for handicraft products in developed countries such as
USA, Canada, Britain, France, Germany, Italy etc.
• Developing fashion industry requires handicrafts products.
• Development of sectors like Retail, Real Estate that offers great
requirements of handicrafts products.
• Development of domestic and international tourism sector.
• e-Commerce and Internet are emerged as promissory distribution channels
to market and sell the craft products.

Threats for Indian Handicrafts Industry
• Competition in domestic market.
• Balance between high demand and supply.
• Quality products produced by competing countries like China, South
Africa.
• Better Trade terms offered by competing countries.
• Increased and better technological support and R&D facility in competing
countries.

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 www.ethnicpaintings.com
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Shopping Store;
 www.indiahandicraftstore.com
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