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The importance of digital marketing: a retail perspective - EoE Co-op's Oli Watts at Digital Bites
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The importance of digital marketing: a retail perspective - EoE Co-op's Oli Watts at Digital Bites

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The largest independent retailer in East Anglia, with more than 200 trading outlets in more than 70 towns and villages, the East of England Co-op has 140 years of experience doing business that makes …

The largest independent retailer in East Anglia, with more than 200 trading outlets in more than 70 towns and villages, the East of England Co-op has 140 years of experience doing business that makes a difference to the communities that we live in. Speaking at Digital Bites, Oli explains the important role that digital marketing plays in maintaining core values and growing success.

To find out more, visit http://www.crafted.co.uk/latest/events/

Published in: Marketing

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Transcript

  • 1. Why do we need digital anyway?
  • 2. How are we reaching our customers?
  • 3. Web
  • 4. Facebook and Twitter
  • 5. Facebook and Twitter
  • 6. Email
  • 7. Getting customers into stores
  • 8. Rewards
  • 9. eCommerce
  • 10. Members
  • 11. Next…

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