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April’s big story in the world of search marketing was Google's move to remove paid search query data from Google Analytics, in a similar way to its removal of organic search query data at the end of 2011. For the SEO community, the organic traffic change was a significant development because it removed search marketers' main source of search query data. However, for PPC advertisers, the impact should be much less drastic.
The paid search team at digital agency Crafted has put together a brief document to help answer some of the questions you may have about the change.
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