Mastering Google Analytic: Crafted talk at CIM East of England Summer Marketing Conference 2012

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Ian Miller, Search Director at Ipswich based fully integrated digital agency Crafted, runs through his seven ways to get more from Google Analytics. An evangelist for big data and a Google Analytics …

Ian Miller, Search Director at Ipswich based fully integrated digital agency Crafted, runs through his seven ways to get more from Google Analytics. An evangelist for big data and a Google Analytics Qualified Individual, Ian explores some features of Google Analytics that marketers might not be aware of, to enable them to better understand their customers.

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