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EASILY
DIGESTIBLE
DIGITAL
INSIGHT

How to make your website launch really take off
presented by Vicki Cole, Marketing Mana...
“Nothing is more
expensive than a
missed opportunity”
- H. Jackson Brown, Life’s Little Instruction Book
Customers

Prospects

Website
launch

Stakeholders

Staff

Business
partners

Future
employees
Let’s make some noise
Source: flickr.com/photos/usnationalarchives
What are your objectives?
• 
• 

Drive relevant traffic to the site

• 
• 

Grow brand awareness

Reach new audiences
Show...
Make your wish list
Source: flickr.com/photos/comedynose
Know your influencers
What’s your big idea?
• 
• 

How are you going to stand out?

• 
• 

Could you create mystery and intrigue?

• 

Should yo...
What makes you special?
Tweets
Emails
Social media
LinkedIn
Industry
press
Local
press
It’s not just about news
We got
opinionated
Drive site traffic

92% 	
  

rise in
visitors
Showreel views

654	
  

video
views
Reached new people
Twitter reach of
more than

20,000	
  
Top tips
• 
• 
• 
• 
• 
• 
• 
• 

Have a plan and a launch date
Make use of your existing channels
Get internal buy-in
Fin...
Thank you
How to make your website launch really take off
How to make your website launch really take off
How to make your website launch really take off
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How to make your website launch really take off

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Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk

Published in: Business, Technology
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Transcript of "How to make your website launch really take off"

  1. 1. EASILY DIGESTIBLE DIGITAL INSIGHT How to make your website launch really take off presented by Vicki Cole, Marketing Manager at Crafted Ipswich-based integrated digital marketing agency
  2. 2. “Nothing is more expensive than a missed opportunity” - H. Jackson Brown, Life’s Little Instruction Book
  3. 3. Customers Prospects Website launch Stakeholders Staff Business partners Future employees
  4. 4. Let’s make some noise Source: flickr.com/photos/usnationalarchives
  5. 5. What are your objectives? •  •  Drive relevant traffic to the site •  •  Grow brand awareness Reach new audiences Show off what you do best
  6. 6. Make your wish list Source: flickr.com/photos/comedynose
  7. 7. Know your influencers
  8. 8. What’s your big idea? •  •  How are you going to stand out? •  •  Could you create mystery and intrigue? •  Should you offer an incentive? How are you going to make people care? Could you make people feel special?
  9. 9. What makes you special?
  10. 10. Tweets
  11. 11. Emails
  12. 12. Social media
  13. 13. LinkedIn
  14. 14. Industry press
  15. 15. Local press
  16. 16. It’s not just about news
  17. 17. We got opinionated
  18. 18. Drive site traffic 92%   rise in visitors
  19. 19. Showreel views 654   video views
  20. 20. Reached new people Twitter reach of more than 20,000  
  21. 21. Top tips •  •  •  •  •  •  •  •  Have a plan and a launch date Make use of your existing channels Get internal buy-in Find and engage with your key influencers Think beyond the press release Use every relevant channel Capture your data What next?
  22. 22. Thank you
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