How to make your website launch really take off

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Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk

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How to make your website launch really take off

  1. 1. EASILY DIGESTIBLE DIGITAL INSIGHT How to make your website launch really take off presented by Vicki Cole, Marketing Manager at Crafted Ipswich-based integrated digital marketing agency
  2. 2. “Nothing is more expensive than a missed opportunity” - H. Jackson Brown, Life’s Little Instruction Book
  3. 3. Customers Prospects Website launch Stakeholders Staff Business partners Future employees
  4. 4. Let’s make some noise Source: flickr.com/photos/usnationalarchives
  5. 5. What are your objectives? •  •  Drive relevant traffic to the site •  •  Grow brand awareness Reach new audiences Show off what you do best
  6. 6. Make your wish list Source: flickr.com/photos/comedynose
  7. 7. Know your influencers
  8. 8. What’s your big idea? •  •  How are you going to stand out? •  •  Could you create mystery and intrigue? •  Should you offer an incentive? How are you going to make people care? Could you make people feel special?
  9. 9. What makes you special?
  10. 10. Tweets
  11. 11. Emails
  12. 12. Social media
  13. 13. LinkedIn
  14. 14. Industry press
  15. 15. Local press
  16. 16. It’s not just about news
  17. 17. We got opinionated
  18. 18. Drive site traffic 92%   rise in visitors
  19. 19. Showreel views 654   video views
  20. 20. Reached new people Twitter reach of more than 20,000  
  21. 21. Top tips •  •  •  •  •  •  •  •  Have a plan and a launch date Make use of your existing channels Get internal buy-in Find and engage with your key influencers Think beyond the press release Use every relevant channel Capture your data What next?
  22. 22. Thank you

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