How to grow your twitter following on the cheep!

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Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media …

Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.

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  • 1. EASILY DIGESTIBLE DIGITAL INSIGHT Grow your Twitter following on the cheep! presented by Sarah Howe, at Adnams Award-winning UK brewer, hotelier and wine merchant
  • 2. Grow your Twitter following on the cheep! Sarah  Howe     Digital  Marke1ng  Manager,  Adnams  
  • 3. Why Twitter for your Business? •  •  •  •  Connect to existing and potential customers Real time interaction Gather intelligence and feedback Improves Google Ranking
  • 4. Step 1: Commitment •  •  •  •  Time investment Weekly analysis Maintain momentum Plan ahead
  • 5. Step 2: Follow, Follow, Follow •  •  •  •  Use existing email contacts Twitter.com search Twitter notification emails Follow back
  • 6. Step 3: Promote •  •  •  •  •  Add Twitter handle to stationery Place link to Twitter on website Tweet share button on blog Embed tweets Timeline Widget
  • 7. Step 4: Listen Closely •  •  •  •    @Mentions – email from Twitter Mentions – people talking about you Search – use variations Time of Day/Week
  • 8. Step 5: Get Involved •  •  •  •  •  Favourite tweets Join in conversations Respond to mentions Build influencers and gain new leads Share photos, whitepapers, blog etc
  • 9. Extra Tip: Moving Forward Social Media Management Tool •  Free versions •  Schedule Tweets •  Monitor Keywords •  Automated Reports and Analytics
  • 10. Thank you Follow  us  @Adnams   Follow  me  @_sarahhowe