EASILY
DIGESTIBLE
DIGITAL
INSIGHT

Grow your Twitter following on the cheep!
presented by Sarah Howe, at Adnams
Award-winn...
Grow your Twitter following
on the cheep!
Sarah	
  Howe	
  	
  
Digital	
  Marke1ng	
  Manager,	
  Adnams	
  
Why Twitter for your Business?
• 
• 
• 
• 

Connect to existing and potential customers
Real time interaction
Gather intel...
Step 1: Commitment
• 
• 
• 
• 

Time investment
Weekly analysis
Maintain momentum
Plan ahead
Step 2: Follow, Follow, Follow
• 
• 
• 
• 

Use existing email contacts
Twitter.com search
Twitter notification emails
Fol...
Step 3: Promote
• 
• 
• 
• 
• 

Add Twitter handle to stationery
Place link to Twitter on website
Tweet share button on bl...
Step 4: Listen Closely
• 
• 
• 
• 

	
  

@Mentions – email from Twitter
Mentions – people talking about you
Search – use ...
Step 5: Get Involved
• 
• 
• 
• 
• 

Favourite tweets
Join in conversations
Respond to mentions
Build influencers and gain...
Extra Tip: Moving Forward
Social Media Management Tool
•  Free versions
•  Schedule Tweets
•  Monitor Keywords
•  Automate...
Thank you
Follow	
  us	
  @Adnams	
  
Follow	
  me	
  @_sarahhowe	
  
How to grow your twitter following on the cheep!
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How to grow your twitter following on the cheep!

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Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.

Published in: Marketing, Technology, Business
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How to grow your twitter following on the cheep!

  1. 1. EASILY DIGESTIBLE DIGITAL INSIGHT Grow your Twitter following on the cheep! presented by Sarah Howe, at Adnams Award-winning UK brewer, hotelier and wine merchant
  2. 2. Grow your Twitter following on the cheep! Sarah  Howe     Digital  Marke1ng  Manager,  Adnams  
  3. 3. Why Twitter for your Business? •  •  •  •  Connect to existing and potential customers Real time interaction Gather intelligence and feedback Improves Google Ranking
  4. 4. Step 1: Commitment •  •  •  •  Time investment Weekly analysis Maintain momentum Plan ahead
  5. 5. Step 2: Follow, Follow, Follow •  •  •  •  Use existing email contacts Twitter.com search Twitter notification emails Follow back
  6. 6. Step 3: Promote •  •  •  •  •  Add Twitter handle to stationery Place link to Twitter on website Tweet share button on blog Embed tweets Timeline Widget
  7. 7. Step 4: Listen Closely •  •  •  •    @Mentions – email from Twitter Mentions – people talking about you Search – use variations Time of Day/Week
  8. 8. Step 5: Get Involved •  •  •  •  •  Favourite tweets Join in conversations Respond to mentions Build influencers and gain new leads Share photos, whitepapers, blog etc
  9. 9. Extra Tip: Moving Forward Social Media Management Tool •  Free versions •  Schedule Tweets •  Monitor Keywords •  Automated Reports and Analytics
  10. 10. Thank you Follow  us  @Adnams   Follow  me  @_sarahhowe  
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