Getting a personality in the digital age

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Customers engage with businesses they can relate to, and this is all the more apparent online. Iain Hatfield, CEO at online insurer PolicyBee, renowned for its friendly and approachable team, will explore how he uses digital to create brand personality and develop his company’s USPs. Iain touches on social media, online customer service and striking the balance between online and offline customer contact.

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Getting a personality in the digital age

  1. 1. EASILY DIGESTIBLE DIGITAL INSIGHT #digitalbites @digital_bites
  2. 2. Getting a personality in the digital age presented by Iain Hatfield, PolicyBee Professional insurance with a personal touch EASILY DIGESTIBLE DIGITAL INSIGHT
  3. 3. Crafted PRESENTATION Consumers of the future: The converged lifestyle and why Ipswich has gone digital presented by Fiona Wright, Ipswich Central The Business Improvement District Company for Ipswich EASILY DIGESTIBLE DIGITAL INSIGHT
  4. 4. Thank you

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