Essential digital marketing trends for 2014
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Essential digital marketing trends for 2014

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Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely ...

Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.uk

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Essential digital marketing trends for 2014 Essential digital marketing trends for 2014 Presentation Transcript

  • Essential digital marketing trends for 2014 www.digital-bites.co.uk
  • General trends
  • Wearable tech Nike+ Fuelband
  • Greater understanding of data behind your strategy
  • Video marketing
  • Optimising for personas
  • Social TV and the ‘dual screen’ #doctorwho #imaceleb #scd #grand designs
  • What will it look like?
  • More flat design - for better or worse Google’s “Upgrade to Google+” page
  • Richer mobile experiences…
  • UX going mainstream
  • Infographics are coming alive
  • More pixels on the web
  • How will you find it?
  • The rise of paid search
  • Advertising becomes more fragmented
  • Importance of distribution in content marketing
  • 100% not provided Keyword 1. (not provided) Visits 10,023
  • Google to expand knowledge graph
  • Thank you • Next Digital Bites - 11th February • Would you like to be a speaker? • Subscribe to Crafted Edition • Follow @craftedmedia
  • Iconography from The Noun Project Christmas Tree by Megan Sheehan Deer by Michael Bundscherer Sleigh by Getaround Cursor by Brandon Keelean User by Andreas Bjurenborg Thought Bubble by Irene Hoffman Television by Yair Cohen Paint Brush by Shelby Blair Globe by Chris Tucker Search by Egor Culcea Magazine by Evan Travelstead