Essential digital marketing trends for 2014
www.digital-bites.co.uk
General trends
Wearable tech
Nike+ Fuelband
Greater understanding
of data behind your strategy
Video marketing
Optimising for personas
Social TV and the ‘dual screen’
#doctorwho

#imaceleb

#scd

#grand
designs
What will it look like?
More flat design
- for better or worse

Google’s “Upgrade to Google+” page
Richer mobile
experiences…
UX going
mainstream
Infographics
are coming alive
More pixels
on the web
How will you find it?
The rise of paid search
Advertising becomes
more fragmented
Importance of distribution
in content marketing
100% not provided

Keyword
1. (not provided)

Visits
10,023
Google to expand
knowledge graph
Thank you
•	Next Digital Bites - 11th February
•	Would you like to be a speaker?
•	Subscribe to Crafted Edition
•	Follow @...
Iconography from The Noun Project
Christmas Tree by Megan Sheehan
Deer by Michael Bundscherer
Sleigh by Getaround
Cursor b...
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Essential digital marketing trends for 2014

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Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.uk

Published in: Business, Technology
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Essential digital marketing trends for 2014

  1. 1. Essential digital marketing trends for 2014 www.digital-bites.co.uk
  2. 2. General trends
  3. 3. Wearable tech Nike+ Fuelband
  4. 4. Greater understanding of data behind your strategy
  5. 5. Video marketing
  6. 6. Optimising for personas
  7. 7. Social TV and the ‘dual screen’ #doctorwho #imaceleb #scd #grand designs
  8. 8. What will it look like?
  9. 9. More flat design - for better or worse Google’s “Upgrade to Google+” page
  10. 10. Richer mobile experiences…
  11. 11. UX going mainstream
  12. 12. Infographics are coming alive
  13. 13. More pixels on the web
  14. 14. How will you find it?
  15. 15. The rise of paid search
  16. 16. Advertising becomes more fragmented
  17. 17. Importance of distribution in content marketing
  18. 18. 100% not provided Keyword 1. (not provided) Visits 10,023
  19. 19. Google to expand knowledge graph
  20. 20. Thank you • Next Digital Bites - 11th February • Would you like to be a speaker? • Subscribe to Crafted Edition • Follow @craftedmedia
  21. 21. Iconography from The Noun Project Christmas Tree by Megan Sheehan Deer by Michael Bundscherer Sleigh by Getaround Cursor by Brandon Keelean User by Andreas Bjurenborg Thought Bubble by Irene Hoffman Television by Yair Cohen Paint Brush by Shelby Blair Globe by Chris Tucker Search by Egor Culcea Magazine by Evan Travelstead
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