2013: A review of the year in digital marketing
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2013: A review of the year in digital marketing

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It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital ...

It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk

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2013: A review of the year in digital marketing 2013: A review of the year in digital marketing Presentation Transcript

  • 2013: a review of the year in digital www.digital-bites.co.uk
  • January
  • Facebook takes on Google with Graph Search facebook.com/about/graphsearch January February March April May June July August September October November
  • Twitter launches Vine blog.twitter.com/2013/vine-a-new-way-to-share-video January February March April May June July August September October November
  • Gangnam Style generates £5 million in YouTube advertising revenue youtube.com/watch?v=9bZkp7q19f0 January February March April May June July August September October November
  • LinkedIn reaches 200 million members linkedin.com/200million January February March April May June July August September October November
  • February
  • Enhanced Campaigns come to AdWords google.co.uk/think/products/enhanced-campaigns.html January February March April May June July August September October November
  • Waitrose unveils ‘drive-through click and collect service’ January February March April May June July August September October November
  • Google punishes Interflora for buying links January February March April May June July August September October November
  • March
  • YouTube reaches a billion monthly viewers January February March April May June July August September October November
  • Twitter turns seven January February March April May June July August September October November
  • April
  • WordPress is hacked wordpress.com January February March April May June July August September October November
  • MP claims web access could become a human right telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html January February March April May June July August September October November
  • May
  • Google Glass specs to go on public display for the first time google.co.uk/glass/start January February March April May June July August September October November
  • Angry Birds crowned most downloaded app angrybirds.com January February March April May June July August September October November
  • June
  • Facebook introduces clickable hashtags January February March April May June July # August September October November
  • Google launches Dynamic Remarketing for retailers google.co.uk/think/products/dynamic-remarketing-for-retail.html January February March April May June July August September October November
  • Mobile video consumption doubles over past year January February March April May June July August September October November
  • Mumsnet becomes Minionsnet in Despicable Me takeover January February March April May June July August September October November
  • July
  • App Store ‘full of zombies’ as it turns five 5 January February March April May June July August September October November
  • Apple files trademark for the iWatch tch a iW January February March April May June July August September October November
  • Argos introduces first digitised catalogue January February March April May June July August September October November
  • August
  • LinkedIn lowers age limit to 13 telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html January February March April May June July August September October November
  • Vine tops 40 million users 40,000,000 January February March April May June July August September October November
  • More than half of UK adults own a smart phone January February March April May June July August September October November
  • Brent Council comes under fire for replacing receptionist with hologram bbc.co.uk/news/uk-england-london-23754319 January February March April May June July August September October November
  • September
  • Google unveils Hummingbird search algorithm January February March April May June July August September October November
  • 100% not provided: Google begins encrypting all non-paid searches Keyword Visits 10,023 1. (not provided) January February March April May June July August September October November
  • Customers spend more on their weekly shop online than in-store COLA 3.68 CHOCOLATE 1.12 FRESH MILK 1.25 SPARKING WATER 0.16 Shopping basket Guide price 72.92 View basket THANK YOU FOR SHOPPING January February March April May £12.06 Saved today TOTAL SAVINGS -0.59 ------------------------------------------------- TOTAL TO PAY 74 Items in your basket SUB-TOTAL 73.51 ------------------------------------------------MULTIBUY SAVINGS CHOC SPREAD B2F £3.00 -0.59 June July August £97.05 Checkout September October November
  • October
  • Pinterest’s first ads go live January February March April May June July August September October November
  • One-third of the UK now uses tablets January February March April May June July August September October November
  • Barclays announces move to allow customers to cash cheques using smartphones January February March April May June July August September October November
  • Mobile competes with TV as most important screen January February March April May June July August September October November
  • Facebook admits teen use may be dwindling facebook.com January February March April May June July August September October November
  • November
  • Facebook’s Graph Search rolled out to UK users telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html January February March April May June July August September October November
  • ‘Selfie’ named as word of 2013 “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary” - Oxford Dictionaries January February March April May June July August September October November
  • Google patents the Google tattoo 280 January February March April May June July August September October November
  • Thank you • Next Digital Bites - 11th February • Would you like to be a speaker? • Subscribe to Crafted Edition • Follow @craftedmedia
  • Iconography from The Noun Project Christmas Tree by Megan Sheehan Crown by Marie Ringeard Deer by Michael Bundscherer Person by Cristina Gallego Sleigh by Getaround Stack of Books by Rémy Médard Snowflake by Gilad Fried Hummingbird by NDSTR Flower by linjaCOM Bat by Adam Heller Easter Egg by Irene Hoffman iPad by Andreas Bjurenborg Calendar by Laurent Patain United Kingdom by Juan Pablo Bravo Tennis racket by Matthew Clarke Television by Yair Cohen iPhone by Benjamin Orlovski Fireworks by Irit Barzily Zombie by Stephen Peluso