2013: a review of the year in digital
www.digital-bites.co.uk
January
Facebook takes on Google
with Graph Search
facebook.com/about/graphsearch

January

February

March

April

May

June

Jul...
Twitter launches Vine
blog.twitter.com/2013/vine-a-new-way-to-share-video

January

February

March

April

May

June

Jul...
Gangnam Style generates £5 million
in YouTube advertising revenue
youtube.com/watch?v=9bZkp7q19f0

January

February

Marc...
LinkedIn reaches
200 million members
linkedin.com/200million

January

February

March

April

May

June

July

August

Se...
February
Enhanced Campaigns
come to AdWords
google.co.uk/think/products/enhanced-campaigns.html

January

February

March

April

M...
Waitrose unveils ‘drive-through
click and collect service’

January

February

March

April

May

June

July

August

Sept...
Google punishes Interflora
for buying links

January

February

March

April

May

June

July

August

September

October
...
March
YouTube reaches
a billion monthly viewers

January

February

March

April

May

June

July

August

September

October

N...
Twitter turns seven

January

February

March

April

May

June

July

August

September

October

November
April
WordPress is hacked
wordpress.com

January

February

March

April

May

June

July

August

September

October

November
MP claims web access could
become a human right
telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html...
May
Google Glass specs to go on
public display for the first time
google.co.uk/glass/start

January

February

March

April

M...
Angry Birds crowned
most downloaded app
angrybirds.com

January

February

March

April

May

June

July

August

Septembe...
June
Facebook introduces
clickable hashtags

January

February

March

April

May

June

July

#
August

September

October

No...
Google launches Dynamic
Remarketing for retailers
google.co.uk/think/products/dynamic-remarketing-for-retail.html

January...
Mobile video consumption
doubles over past year

January

February

March

April

May

June

July

August

September

Octo...
Mumsnet becomes Minionsnet
in Despicable Me takeover

January

February

March

April

May

June

July

August

September
...
July
App Store ‘full of zombies’
as it turns five

5
January

February

March

April

May

June

July

August

September

Octob...
Apple files trademark
for the iWatch

tch
a
iW
January

February

March

April

May

June

July

August

September

Octobe...
Argos introduces first
digitised catalogue

January

February

March

April

May

June

July

August

September

October

...
August
LinkedIn lowers age limit to 13
telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html

...
Vine tops 40 million users

40,000,000
January

February

March

April

May

June

July

August

September

October

Novem...
More than half of UK adults
own a smart phone

January

February

March

April

May

June

July

August

September

Octobe...
Brent Council comes under fire for
replacing receptionist with hologram
bbc.co.uk/news/uk-england-london-23754319

January...
September
Google unveils Hummingbird
search algorithm

January

February

March

April

May

June

July

August

September

October
...
100% not provided: Google begins
encrypting all non-paid searches

Keyword

Visits
10,023

1. (not provided)

January

Feb...
Customers spend more on their
weekly shop online than in-store
COLA	3.68
CHOCOLATE	1.12
FRESH MILK	
1.25
SPARKING WATER	
0...
October
Pinterest’s first ads go live

January

February

March

April

May

June

July

August

September

October

November
One-third of the UK now uses tablets

January

February

March

April

May

June

July

August

September

October

Novemb...
Barclays announces move
to allow customers to cash
cheques using smartphones

January

February

March

April

May

June

...
Mobile competes with TV
as most important screen

January

February

March

April

May

June

July

August

September

Oct...
Facebook admits teen
use may be dwindling
facebook.com

January

February

March

April

May

June

July

August

Septembe...
November
Facebook’s Graph Search
rolled out to UK users
telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Searc...
‘Selfie’ named as word of 2013
“a photograph that one has taken
of oneself, typically one taken with
a smartphone or webca...
Google patents the Google tattoo

280

January

February

March

April

May

June

July

August

September

October

Novem...
Thank you
•	Next Digital Bites - 11th February
•	Would you like to be a speaker?
•	Subscribe to Crafted Edition
•	Follow @...
Iconography from The Noun Project
Christmas Tree by Megan Sheehan

Crown by Marie Ringeard

Deer by Michael Bundscherer

P...
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2013: A review of the year in digital marketing

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It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk

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2013: A review of the year in digital marketing

  1. 1. 2013: a review of the year in digital www.digital-bites.co.uk
  2. 2. January
  3. 3. Facebook takes on Google with Graph Search facebook.com/about/graphsearch January February March April May June July August September October November
  4. 4. Twitter launches Vine blog.twitter.com/2013/vine-a-new-way-to-share-video January February March April May June July August September October November
  5. 5. Gangnam Style generates £5 million in YouTube advertising revenue youtube.com/watch?v=9bZkp7q19f0 January February March April May June July August September October November
  6. 6. LinkedIn reaches 200 million members linkedin.com/200million January February March April May June July August September October November
  7. 7. February
  8. 8. Enhanced Campaigns come to AdWords google.co.uk/think/products/enhanced-campaigns.html January February March April May June July August September October November
  9. 9. Waitrose unveils ‘drive-through click and collect service’ January February March April May June July August September October November
  10. 10. Google punishes Interflora for buying links January February March April May June July August September October November
  11. 11. March
  12. 12. YouTube reaches a billion monthly viewers January February March April May June July August September October November
  13. 13. Twitter turns seven January February March April May June July August September October November
  14. 14. April
  15. 15. WordPress is hacked wordpress.com January February March April May June July August September October November
  16. 16. MP claims web access could become a human right telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html January February March April May June July August September October November
  17. 17. May
  18. 18. Google Glass specs to go on public display for the first time google.co.uk/glass/start January February March April May June July August September October November
  19. 19. Angry Birds crowned most downloaded app angrybirds.com January February March April May June July August September October November
  20. 20. June
  21. 21. Facebook introduces clickable hashtags January February March April May June July # August September October November
  22. 22. Google launches Dynamic Remarketing for retailers google.co.uk/think/products/dynamic-remarketing-for-retail.html January February March April May June July August September October November
  23. 23. Mobile video consumption doubles over past year January February March April May June July August September October November
  24. 24. Mumsnet becomes Minionsnet in Despicable Me takeover January February March April May June July August September October November
  25. 25. July
  26. 26. App Store ‘full of zombies’ as it turns five 5 January February March April May June July August September October November
  27. 27. Apple files trademark for the iWatch tch a iW January February March April May June July August September October November
  28. 28. Argos introduces first digitised catalogue January February March April May June July August September October November
  29. 29. August
  30. 30. LinkedIn lowers age limit to 13 telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html January February March April May June July August September October November
  31. 31. Vine tops 40 million users 40,000,000 January February March April May June July August September October November
  32. 32. More than half of UK adults own a smart phone January February March April May June July August September October November
  33. 33. Brent Council comes under fire for replacing receptionist with hologram bbc.co.uk/news/uk-england-london-23754319 January February March April May June July August September October November
  34. 34. September
  35. 35. Google unveils Hummingbird search algorithm January February March April May June July August September October November
  36. 36. 100% not provided: Google begins encrypting all non-paid searches Keyword Visits 10,023 1. (not provided) January February March April May June July August September October November
  37. 37. Customers spend more on their weekly shop online than in-store COLA 3.68 CHOCOLATE 1.12 FRESH MILK 1.25 SPARKING WATER 0.16 Shopping basket Guide price 72.92 View basket THANK YOU FOR SHOPPING January February March April May £12.06 Saved today TOTAL SAVINGS -0.59 ------------------------------------------------- TOTAL TO PAY 74 Items in your basket SUB-TOTAL 73.51 ------------------------------------------------MULTIBUY SAVINGS CHOC SPREAD B2F £3.00 -0.59 June July August £97.05 Checkout September October November
  38. 38. October
  39. 39. Pinterest’s first ads go live January February March April May June July August September October November
  40. 40. One-third of the UK now uses tablets January February March April May June July August September October November
  41. 41. Barclays announces move to allow customers to cash cheques using smartphones January February March April May June July August September October November
  42. 42. Mobile competes with TV as most important screen January February March April May June July August September October November
  43. 43. Facebook admits teen use may be dwindling facebook.com January February March April May June July August September October November
  44. 44. November
  45. 45. Facebook’s Graph Search rolled out to UK users telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html January February March April May June July August September October November
  46. 46. ‘Selfie’ named as word of 2013 “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary” - Oxford Dictionaries January February March April May June July August September October November
  47. 47. Google patents the Google tattoo 280 January February March April May June July August September October November
  48. 48. Thank you • Next Digital Bites - 11th February • Would you like to be a speaker? • Subscribe to Crafted Edition • Follow @craftedmedia
  49. 49. Iconography from The Noun Project Christmas Tree by Megan Sheehan Crown by Marie Ringeard Deer by Michael Bundscherer Person by Cristina Gallego Sleigh by Getaround Stack of Books by Rémy Médard Snowflake by Gilad Fried Hummingbird by NDSTR Flower by linjaCOM Bat by Adam Heller Easter Egg by Irene Hoffman iPad by Andreas Bjurenborg Calendar by Laurent Patain United Kingdom by Juan Pablo Bravo Tennis racket by Matthew Clarke Television by Yair Cohen iPhone by Benjamin Orlovski Fireworks by Irit Barzily Zombie by Stephen Peluso
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