Remarketing: catching the one that got away
Upcoming SlideShare
Loading in...5
×
 

Remarketing: catching the one that got away

on

  • 585 views

Remarketing is a highly powerful advertising tool, enabling you to target users that have visited your site and entice them back again. At October's Digital Bites, James Giles, PPC Manager at Crafted, ...

Remarketing is a highly powerful advertising tool, enabling you to target users that have visited your site and entice them back again. At October's Digital Bites, James Giles, PPC Manager at Crafted, explains more about this invaluable method of paid search marketing, exploring how your business can use it to strategic advantage. Packed with examples, James showcases the Suffolk businesses that are seeing impressive results from remarketing.

Statistics

Views

Total Views
585
Views on SlideShare
467
Embed Views
118

Actions

Likes
0
Downloads
7
Comments
0

3 Embeds 118

http://www.crafted.co.uk 113
http://test.crafted.craftedmedia.com 4
https://www.google.co.uk 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Remarketing: catching the one that got away Remarketing: catching the one that got away Presentation Transcript

  • EASILY DIGESTIBLE DIGITAL INSIGHT #digitalbites @digital_bites
  • Remarketing: Catching the one that got away presented by James Giles, PPC Manager at Crafted Ipswich-based integrated digital marketing agency EASILY DIGESTIBLE DIGITAL INSIGHT
  • So what's it all about? Remarketing is a form of banner advertising
  • Powerful tool to re-engage with potential customers So what's it all about?
  • A number of strategies can be used including •  Incentive led •  Cross-selling or Up-selling •  Category, product or profession specific •  Site wide strategy So what's it all about?
  • Highly targeted and controllable So what's it all about?
  • How does it work? One piece of code sits across the whole of your site User visits site, cookie is dropped User gets added to remarketing list Lists are assigned relevant creative User visits a website on the GDN Remarketing ad is served User clicks on ad (CPC or CPM can be used) User returns to your site
  • One piece of code sits across the whole of your site How does it work? User visits site, cookie is dropped
  • User visits site, cookie is dropped How does it work? One piece of code sits across the whole of your site User gets added to remarketing list
  • User gets added to remarketing list User visits site, cookie is dropped Lists are assigned relevant creative How does it work?
  • Lists are assigned relevant creative How does it work? User visits a website on the GDN User gets added to remarketing list
  • User visits a website on the GDN How does it work? Remarketing ad is served Lists are assigned relevant creative
  • Remarketing ad is served How does it work? User clicks on ad (CPC or CPM can be used) User visits a website on the GDN
  • User clicks on ad (CPC or CPM can be used) How does it work? User returns to your site Remarketing ad is served
  • User returns to your site How does it work? User clicks on ad (CPC or CPM can be used)
  • PolicyBee PolicyBee has used Remarketing in a number of strategic ways to re-engage with potential costumers Increase quote conversion rate Decrease cost per quote
  • People who hit the site and do not quote Homepage-no-quote
  • People who get a quote but have not bought a policy Quote-no-policy
  • Profession-specific-page-no-quote
  • Profession-specific-quote-no-policy
  • Results Cost per quote 17% 24% 26% Click to quote Quote conversion paths that involved remarketing
  • Notcutts Notcutts has used incentive driven remarketing, which is a great way to get people back to your site. Use remarketing to help drive increased revenue
  • Creative - Offer
  • Creative - Offer
  • Creative - Offer
  • Creative - Offer
  • Overall revenue Users who bought after being served an incentive led banner       20% 15% Results
  • Information from remarketing Demographics GenderAge Locations
  • Information from remarketing Placements
  • Get the remarketing tag on your site ASAP It takes time to build lists Top tips
  • Define your remarketing strategy What is the objective? Top tips
  • Where possible use incentives Top tips
  • Use custom combinations to create very specific audiences Top tips
  • Mine the data out of the campaign to get a better understanding of the audiences that are visiting your website Top tips
  • Thank you