Social media: the impact on practice and public engagement ---------------------------------------------------------------...
Billy Lloyd, Potter.Cockpit Arts, London.
Photographed by Wayne Kirk
Photographed by Wayne Kirk
Camberwell College of Art and Design, 2003-2006.
Apprenticed to Lisa Hammond 2006-2007. Maze Hill Pottery, Greenwich, London.                 Ceramics Monthly USA, Aug/Sep...
Apprenticed to Julian Stair from 2007-2011. East Dulwich, London.
Cockpit Arts Award winner 2011. Co-judged by Priscilla Carluccio.
An Edition of Fifty MugsPurchased for Terence Conran
I use social media to promote all aspects of my practice.Designing               Making                        Selling
LinkedInTarget like-minded contacts to expand your mailing list and broaden your network.
/billylloydceramics
The Visual Impact of Facebook : catch peoples attention with bold images.
@billylloydesign
Twit TipsFollow designers, orgnisations or brands you work with, aspire to work withor simply share similar principles to....
@billylloydesign
Instagram – Local Observations. It’s a global network; where are you?
Instagram - Studio Observations. Tell a story; let the pictures do the talking.
Building Relationships : London to Japan in three moves...London                 Buyer                       Japan
ViralThe more peopleshare your work,the more exposureyou will receive.
Observer Food Monthly Magazine: extending the life of a printed article…OFM Magazine          Instagram           Twitter ...
Haven BlogCassandra EllisTextiles
Origin 2011, reviewed on Sarah Lambersky’s Wordpress blog.
Wrap Magazine Blog : sharing links.
A Collaboration with Lalani and Company                                   Photographed by Selina ChenThe Stafford Hotel, S...
#TeaAndTweet               #TeaAndTweet
Facebook Statistical Analysis. A detailed overview of your audience.
Do respond to the people that take the time to engage with you.           It’s a good opportunity to get feedback.
Bitly   A utility that allows users to shorten a long URL,        share it, and then track the resulting usage.           ...
The Klout Score   A number between 1 and 100, which represents                  your overall social media influence.    ww...
Photographed by Lisa BarberSocial media complements networking; it should not be considered as a replacement.             ...
Billy Lloyd on Social Media Nov 2012
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Billy Lloyd on Social Media Nov 2012

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Presentation about using social media given for CraftNet event on 26th November 2012

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Billy Lloyd on Social Media Nov 2012

  1. 1. Social media: the impact on practice and public engagement ------------------------------------------------------------------------------------------------------ A Craft Net regional networking event in collaboration with the Crafts Council ------------------------------------------------------------------------------------------------------ 26th November 2012 at Bilston Town Hall #craftnetwm
  2. 2. Billy Lloyd, Potter.Cockpit Arts, London.
  3. 3. Photographed by Wayne Kirk
  4. 4. Photographed by Wayne Kirk
  5. 5. Camberwell College of Art and Design, 2003-2006.
  6. 6. Apprenticed to Lisa Hammond 2006-2007. Maze Hill Pottery, Greenwich, London. Ceramics Monthly USA, Aug/Sept 2007.
  7. 7. Apprenticed to Julian Stair from 2007-2011. East Dulwich, London.
  8. 8. Cockpit Arts Award winner 2011. Co-judged by Priscilla Carluccio.
  9. 9. An Edition of Fifty MugsPurchased for Terence Conran
  10. 10. I use social media to promote all aspects of my practice.Designing Making Selling
  11. 11. LinkedInTarget like-minded contacts to expand your mailing list and broaden your network.
  12. 12. /billylloydceramics
  13. 13. The Visual Impact of Facebook : catch peoples attention with bold images.
  14. 14. @billylloydesign
  15. 15. Twit TipsFollow designers, orgnisations or brands you work with, aspire to work withor simply share similar principles to.Build on your rapport with friends already on twitter.Tweet about your work and influences – add links to exhibitions you areinvolved in.Encourage people to visit your website and other social networking sites.Be positive and constructive.If you are reluctant to tweet, think of Twitter as a news-feed from users youare interested in.
  16. 16. @billylloydesign
  17. 17. Instagram – Local Observations. It’s a global network; where are you?
  18. 18. Instagram - Studio Observations. Tell a story; let the pictures do the talking.
  19. 19. Building Relationships : London to Japan in three moves...London Buyer Japan
  20. 20. ViralThe more peopleshare your work,the more exposureyou will receive.
  21. 21. Observer Food Monthly Magazine: extending the life of a printed article…OFM Magazine Instagram Twitter Facebook290,000 circulation 668 Followers 627 Followers 266 LikesInitial OFM exposure increased by at least 1561 targeted views.
  22. 22. Haven BlogCassandra EllisTextiles
  23. 23. Origin 2011, reviewed on Sarah Lambersky’s Wordpress blog.
  24. 24. Wrap Magazine Blog : sharing links.
  25. 25. A Collaboration with Lalani and Company Photographed by Selina ChenThe Stafford Hotel, St James. Brown’s Hotel, Mayfair.
  26. 26. #TeaAndTweet #TeaAndTweet
  27. 27. Facebook Statistical Analysis. A detailed overview of your audience.
  28. 28. Do respond to the people that take the time to engage with you. It’s a good opportunity to get feedback.
  29. 29. Bitly A utility that allows users to shorten a long URL, share it, and then track the resulting usage. www.bitly.com
  30. 30. The Klout Score A number between 1 and 100, which represents your overall social media influence. www.klout.com
  31. 31. Photographed by Lisa BarberSocial media complements networking; it should not be considered as a replacement. What is more valuable : An email? Or a face-to-face meeting?

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