The Case for WiFi: Optimizing Your Network for Mobile Commerce

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he explosion of smart phones and mobile devices has created an opportunity for retailers to engage customers and gather analytics through in-store WiFi. A dynamic, reliable, and secure WiFi network is …

he explosion of smart phones and mobile devices has created an opportunity for retailers to engage customers and gather analytics through in-store WiFi. A dynamic, reliable, and secure WiFi network is the cornerstone of any retailer’s mobile commerce plan.

Learn the business case for system-wide WiFi while examining key trends that are driving WiFi adoption and the rapid growth of WiFi as a a customer engagement tool. We will also discuss the importance of specific network implementation strategies and rapid-deployment solutions to optimize in-store WiFi.

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  • 1. The Case for WiFiOptimizing Your Network for Mobile CommerceDecember 6, 2012 Global Leader in 3G/4G Network SolutionsKen Hosac Contact:VP of Business Development Webinars@CradlePoint.com
  • 2. Optimizing Your Network for Mobile CommerceCradlePoint Market: Distributed Enterprise Retail Stores M2M: Kiosks & ATMs CradlePoint  provides   3G/4G  networking  solu8ons   to  distributed  enterprise   Restaurants Branch Offices Convenience Stores
  • 3. Connecting Distributed Enterprise through Wireless 4G/3GSolution Overview WiPipe  Central   On-­‐Site  Services   Applica9on  &  Security  Pla=orm   Site  Survey,  Installa9on,  Maintenance   Network Administrator Enterprise  Router   Enterprise  Bridge   M2M  Router   for  Small-­‐Footprint  Retail/Branch   for  Business  Con8nuity   for  Connected  Devices   CradlePoint CradlePoint ARC CBA750 DSL ARC MBR1400 Modem Router Bridge CradlePoint M2M Router Existing Router Juniper, Cisco, etc 3
  • 4. Optimizing Your Network for Mobile Commerce Usability Problems in Todays Hotspots Customer WiFi brings a number of usability problems that can frustrate users: §  Login process §  Time limited credentials §  Hotspot selection §  Network latency §  Internet downtimeCradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 4
  • 5. Optimizing Your Network for Mobile Commerce Areas of Liability The federal Computer Fraud and Abuse Act criminalizes certain acts of unauthorized Internet access: §  Cyber crimes §  Malicious content provided through your hotspot §  Theft of information §  Harm to children Mitigation §  Require Terms of Service acceptance §  Disclaimers for appropriate use §  Security disclaimer §  Private property notice §  Control access, if necessaryCradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 5
  • 6. Optimizing Your Network for Mobile CommerceIntegrating with 3rd Party Hotspots CradlePoint  WiFi:   § Na8ve  support  for  Terms-­‐of-­‐Service(ToS)  acceptance.   § Supports  sta8c  or  dynamic  content  filtering  rules.   § Op8on  to  either  allow  customer  to  con8nue  to  desired  web  URL  aPer  ToS   acceptance,  or  force-­‐direct  to  specified  URL.   § Enforce  intelligent  QoS  rules  to  prevent  any  single  user  from  consuming  all   bandwidth.   6
  • 7. Optimizing Your Network for Mobile Commerce Network Segmentation Multiple Applications on a Single Network § Securely  enables  shared  use  of   WAN  connec8on  &  router  for   mul8ple  applica8ons  in  a  PCI   environment   § Segments  consist  of  Ethernet  ports   &  groups,  WiFi  SSIDs  and  VLANs     § Each  network  segment  can  have  its   own:   –  IP  Address  configura8on  (sta8c,  dynamic,  range)   –  Rou8ng  Mode  (NAT,  non-­‐NAT,  Public  Hotspot  &   Cap8ve  Portal)   –  Access  Control  (Admin  Access,  LAN  Isola8on)   –  WAN  Bandwidth  and  QoS  control  VPNs  for  Secure  Access   to  Corporate  HQ   7
  • 8. Business Continuity Strategies using Wireless 4G Uninterrupted WiFi with Redundant WANsRouter  Upgrade  Dual-­‐WAN:  Wireless  +  Wired   DSL Modem Retail  POS   CradlePoint Dual-WAN Router (wired + wireless) Wireless   4G/3G  Overlay  Failover   DSL Branch  Office   add  4G  to  exis8ng  router   Modem Existing Router Juniper, Cisco, etc CradlePoint Bridge (converts 4G to Ethernet)
  • 9. WiFi Access Point Control WiPipe Central Cloud-Enabled Application and Security Platform Deployed Devices Device AdministratorIntelligent Networking   •  Centralized  control  to  lock  down  and  secure  access  points   •  Speed  to  deployment  with  individual  and  mass  configura8on  of  devices     •  Manage  and  monitor  devices  with  automated  usage  alerts   •  Reduce  need  for  on-­‐site  IT  &  truck  rolls,  saving  8me  and  money   •  Business  and  network  analy8cs  for  op8mized  commerce  and  network   performance
  • 10. Optimizing Your Network for Mobile Commerce Retail WiFi Access Point Use Case Company Profile Solutions •  Mass merchandising retailer •  CradlePoint WiFi Site Survey •  1,500 locations worldwide •  5 CradlePoint MBR1400 Routers   •  $13.9 billion annual revenue •  Stores span 35,000 to 45,000 sq. ft.   Challenge •  Provide customer WiFi in stores that span 35,000 to 45,000 sq. ft.   WiFi Access Points 1.  Entrance router 2.  Wired WAN 3.  WiFi as WAN 4.  WiFi as WAN 5.  Wired WAN 6.  Wiring closet – cable modem 6.  CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 10
  • 11. Optimizing Your Network for Mobile Commerce PCI Compliance § Deployed  in  several  PCI-­‐Compliant   commercial  networks   § Rigorous  penetra8on  tes8ng  by     PCI  Security  Council-­‐cer8fied   Approved  Scanning  Vendor  (ASV)   § CradlePoint’s  “PCI  Compliance   Applica8on  Guide”  details  specific   enablers  and  comments  for  each   requirement  in  the  PCI-­‐DSS  2.0   standard  CradlePoint Confidential and Proprietary | ©2011 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 11
  • 12. Questions? Please type them into Go-To-Meeting, or contact us at : Webinars@CradlePoint.com Global Leader in 3G/4G Network SolutionsKen HosacVP of Business Developmentwww.CradlePoint.com