Choosing the Right M2M Network Solution

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With the pervasiveness of 3G/4G wireless networks, the machine-to-machine (M2M) market is growing rapidly, fueling innovation and improving performance in multiple industries that are harnessing the potential.

Successful M2M operations will hinge on finding the right partnership, understanding the organization’s ROI, and speed to deployment.

Solutions like kiosks, digital signage, point-of-sale systems, video surveillance, fleet management, and remote monitoring require the right network solutions to enable enterprises to improve operations, quality control, decision making, relationships with customers, and transactional opportunities.

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Choosing the Right M2M Network Solution

  1. 1. Choosing the Right M2M Network SolutionOne Size Does Not Fit AllJune 26, 2012Global Leader in 4G Network SolutionsKen HosacVP Business DevelopmentCradlePoint
  2. 2. Choosing the Right M2M Network Solution Agenda §  Market Overview §  Device Considerations –  Make  vs.  Buy  Decisions   –  Time-­‐to-­‐Market  Considera<ons   §  Network Considerations –  Connec<on  Technologies  &  Speeds   –  Geographical  Footprint   §  Manageability Considerations –  Configura<on   –  Firmware  Upgrades   §  Business Considerations –  PCI  Compliance   –  Business  Con<nuity   §  CradlePoint Solution Portfolio –  M2M  Routers   –  M2M  Management  PlaSorm  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   2  
  3. 3. M2M Market Overview Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   3  
  4. 4. Choosing the Right M2M Network Solution CradlePoint Overview Retail  POS   DSL CradlePoint Customers   Modem 4G/3G Bridge Failover  Connect   for  Business  Con<nuity   Existing Router Juniper, Cisco, etc Wireless   4G/3G   Branch  Office   CradlePoint Customers   4G/3G Router Primary  Connect   for  Cut-­‐the-­‐Cord   M2M   Connected  Devices   Customers   for  M2M  (Machine-­‐to-­‐Machine)   CradlePoint M2M Router©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   4  
  5. 5. Choosing the Right M2M Network Solution CradlePoint M2M Market Drivers M2M Connectivity Wireless     and   Wired   4G/3G   or   DSL/Cable   MARKET  DRIVER   MARKET  DRIVER   Wireless  4G   Nomadic  Devices   Nomadic  M2M   4G  provides  wireless   Wired   Wireless   devices  (kiosk,  ATM,   internet  access  at     World   World   signage)  require   wired  cost  &   wireless  internet   performance   access   MARKET  DRIVER   Cloud-­‐Based    Control   Cloud-­‐based  services  required  to  manage  and   control  M2M  devices  and  informa<on   (access,  control,  enterprise  integra<on)  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   5  
  6. 6. Choosing the Right M2M Network Solution One Location, Multiple Devices Each device has independent access to the mobile network POS Customer Inventory WiFi Security Network Failover Recycling WiFi-Soft Hart Systems CheckVideo Waste Mgmt Healthcare Lottery StayHealthy Blood Pressure GTECH Kiosk ATM Kiosk Kiosk Kiosk Rug Doctor ClearData Ntwks Redbox Coinstar Blue Rhino©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   6  
  7. 7. Choosing the Right M2M Network Solution M2M Overview §  Definition –  Technology  that  enables  communica<on  between  devices  without  human   interven<on.     §  Connectivity –  Phase  1:    Ini<ally  consisted  of  wired  networks  such  as  telephone  lines   –  Phase  2:    Private  wireless  networks  (non-­‐cellular  RF).       –  Phase  3:    Public    carrier  networks  (mobile  carriers)   §  Applications  Retail  -­‐  Kiosks,  Signage,  ATM,  POS  Terminals    Security/Public  Safety  -­‐  Video  Surveillance,  1st-­‐Responder  Vehicles,      Transporta<on  -­‐  Car,  Bus,  Train,  Ships,  Fleet  Mgmt,  Traffic  Systems    Industrial  -­‐  Control  Monitoring,  Factory  Mgmt,  Handhelds    Healthcare  -­‐  Medical  Equip,  Monitoring  Devices,  Automated  Kiosks    Consumer  -­‐  Appliances,  Monitoring  Devices,  PCs,  Tablets,  Games    Energy  -­‐  Control  Equip,  Monitoring  Devices,  Usage  Displays    Buildings  -­‐  HVAC  Control,  Access,  Video  Surveillance,      IT  &  Networks  -­‐  Routers  and  Bridges   Source:    Beecham  Research’s  “M2M  World  of  Connected  Services”  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   7  
  8. 8. Device Considerations Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   8  
  9. 9. M2M Device Considerations Three Options for M2M Connectivity System Integration Router   Antenna & RF Subsystem System Carrier Networking Firmware Integration Certification Application Development Module   Antenna & RF Subsystem System Carrier Networking Firmware Integration Certification Application Development Chip   Time  &  Effort  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   9  
  10. 10. M2M Device Considerations Selection Criteria for the Three Options Big   (kiosk)   Router   M2M   Device   Module   Size   Small   Chip   (meter)   Low   Medium  (100k+)   High   Shipment  Volume  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   10  
  11. 11. M2M Device Considerations Market Segments for M2M Routers Good   Fit   Kiosks ATMs Digital Signage Video Surveillance CondiSonal   Fit   Handheld Devices Utility Monitoring Tough   Fit   Consumer Devices Smart Meters Telematics©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   11  
  12. 12. Network Considerations Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   12  
  13. 13. M2M Network Considerations All Roads Lead to LTE GSM   CDMA   WiMAX   LTE 100.0 dwn / 50.0 up The  Math  for  Speed   • Typical  cable  modem  is  5  Mbps   4G   • Typical  T1  modem  is  1.5  Mbps   DC-PA+ • Mbps    =      “Mega  Bits  Per  Second”   42.0 dwn / 5.8 up • 1  Mbps  =  1,000,000  bits  per  second   • Cable  modem  =  5,000,000  bits/sec   PA+ 21.6 dwn / 5.8 up The  Math  for  Size   • A  large  picture  is  approx  10  MB   • MB  =  “mega-­‐byte”   WiMAX • 1  MB  =  1  million  bytes   10.0 dwn / 5.0 up • 1  Byte  =  8  bits   HSPA 3G   7.2 dwn / 5.8 up 1xEVDO RevA • 1  MB  =  1,000,000  bits   3.1 dwn / 1.8 up The  Math  for  Download  Times   • Large  Picture  is  10  MB,  or     UMTS          80,000,000  bits   1.8 dwn / 0.38 up • Speed  is  5,000,000  bits  per  second            (on  a  cable  modem)   1xEVDO • Download  Sme  on  a  cable  modem   2.4 dwn / 0.15 up is  16  seconds   EDGE • Download  Sme  on  LTE  (Verizon)   0.34 dwn / 0.34 up2.5G   is  5  seconds   GPRS 1xRTT 0.12 dwn / 0.12 up 0.14 dwn / 0.14 up©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   13  
  14. 14. Choosing the Right M2M Network Solution Network Considerations for M2M Devices §  Usage Type –  Primary  Connect  –  wireless  as  an  exclusive  WAN   –  Failover  Connect  –  wireless  as  a  backup  to  a  wired  WAN   –  Dual  Connect  –  concurrent  wireless  and  wired  WAN   §  Bandwidth –  High:    Large  file  transfers  such  as  streaming  video,  bandwidth-­‐intensive  apps,  etc   –  Low:      Small  transac<ons  such  as  credit  card  approval,  status  update,  etc   §  Geographical Footprint –  Urban  vs.  Suburban  vs.  Rural   –  Interna<onal   –  Can  I  address  with  a  single  carrier?   §  Data Plans –  Usage-­‐based  vs.  unlimited   –  Individual  device  plans   –  Pooled  plans  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   14  
  15. 15. Manageability Considerations Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   15  
  16. 16. Choosing the Right M2M Network Solution M2M Manageability Requirements §  Distributed Deployment Characteristics –  100s  to  1,000s  to  10,000s  of  remotely  deployed  units   –  Lights-­‐out  opera<on  with  no  local  IT  resources   –  Truck  rolls  are  expensive   §  Health Monitoring & Alerting –  Monitoring  devices  behind  firewalls  in  NAT  networks   –  Integra<on  with  exis<ng  management  frameworks   §  Configuration Management –  Ensuring  consistency   –  Preven<ng  accidental  or  unauthorized  changes   §  Data Usage Monitoring –  The  lower-­‐cost  data  plans  are  typically  restricted  by  capacity  limits   §  Firmware Upgrade Management –  Upgrades  typically  contain  stability  and  security  enhances   –  Upgrades  may  be  required  (PCI  Compliance  -­‐  mandatory  within  1  month)  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   16  
  17. 17. Business Considerations Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   17  
  18. 18. M2M Business Considerations PCI Compliance § PCI Security Standards – Objec<ve  is  to  protect  cardholder  data   – Required  for  any  company  that  stores,   processes  or  transmits  credit  card  info   § Business Drivers – Companies  that  fail  to  comply  are  subject  to   fines,  lawsuits,  and  can  even  be  banned   from  processing  credit  cards.       – Companies  that  are  breached  can  find   themselves  in  the  news  headlines,   significantly  impac<ng  goodwill  with   customers,  partners  and  shareholders.  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   18  
  19. 19. M2M Business Considerations Integration with External Platforms & Apps Device  Management   Network  Intelligence   Business  Intelligence   3rd-­‐Party   SaaS  ApplicaSons   SaaS  ApplicaSons   SaaS  ApplicaSons   SaaS  Connectors   Config   Data  Usage   PCI  Compliance   Private   Management   Monitoring   Monitoring   Networking   Remote  Upgrade   Public  WiFi   Applica<ons   Management   QOS  Monitoring   Analy<cs   Enterprise  (EMS/ ERP/CRM)   Monitoring  &   Loca<on  Services   M2M  Telemetry   M2M  Mgmt   Aler<ng   Analy<cs   PlaSorms   WiPipe  Central  -­‐  SaaS  Pladorm   SaaS  Applica<on   Customer  Authen<ca<on   Customer  Segmenta<on   SaaS  Connector   Services   Management   Management   Services   System  Model   Real-­‐Time  Database   (Devices/Networks)   (Devices/Networks)   Network  &  Device   Connec<vity  Services  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   19  
  20. 20. CradlePoint M2M Solution Portfolio Choosing the Right M2M Network Solution©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   20  
  21. 21. CradlePoint M2M Solution Portfolio CradlePoint COR™ Integrated  Broadband  Router  for  M2M  Applica<ons   THE HEART OF YOUR M2M NETWORK •  Designed for industrial-grade high-availability deployments, including ATMs, Kiosks, Surveillance, Vehicles, etc. that require 24x7 connectivity •  Multi-WAN support (3G, WiFi, Ethernet) " with load balancing or failover/failback •  Two Ethernet ports (LAN/LAN or WAN/LAN) •  Secure IPSec VPN •  Wireless 2x2 MIMO “N” WiFi (802.11 b/g/n)" or non-WiFi options available. •  Public Hotspot implemented using captive portal, w/ support for branded walled garden, T’s & C’s. WiPipe  Central   POWER / WAN / LAN Centralized     Management   www.cradlepoint.com/cor ON-OFF / LEDs / SIGNAL STRENGTH (IBR600 Shown, IBR650 Available with no WiFi)©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   21  
  22. 22. CradlePoint M2M Solution Portfolio WiPipe Central Centralized   Management   Device Administrator §  WiPipe Central - cloud-based mgmt §  Centralize control, monitoring & upgrades for distributed deployments §  Group-based configuration of multiple devices for greater efficiencies §  Hosted solution eliminates need to install software or maintain a server §  Minimizes truck rolls and on-site IT resources, saving time and money©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   22  
  23. 23. Questions? Ken Hosac VP Business Development CradlePoint webinars@cradlepoint.com   www.CradlePoint.com     www.cradlepoint.com/ 4g-­‐3g-­‐network-­‐solu<ons/   www.cradlepoint.com/COR   www.cradlepoint.com/WiPipe   case-­‐studies  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa<on  subject  to  change  without  no<ce.     6/26/2012   23  

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