NCPITClub-Sumedh_SocialMediaAndNetworkingInCanada

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  • Custom animation effects: object spins on end(Advanced)To reproduce the background effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, and then select Solid fill in the Fill pane. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).To reproduce the rectangle on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Select the rectangle. Drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. With the rounded rectangle still selected, under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.5”.In the Shape Width box, enter 0.25”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Sizebox, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, do the following:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Surface, click the button next to Material, and then under Standard clickMatte (first row, first option from the left).Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate rectangle. On the Home tab, in the Drawing group, do the following:Click the arrow next to Shape Fill, and then click No Fill.Click the arrow next to Shape Outline, and then click No Outline.Drag the second rectangle above the first rectangle until the lower edge overlays the top edge of the first rectangle. (Note: When the spinning animation effect is created later for these rectangles, the spin will center where the edges of the rectangles meet.)Press and hold CTRL, and then select both rectangles. On the Home tab, in the Drawing group, click Arrange, and do the following:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Click Group. On the slide, drag the group until it is centered horizontally on the left edge of the slide (straddling the edge).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.To reproduce the dashed arc on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Arc (third row, 12th option from the left). On the slide, drag to draw an arc.Select the arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 7.5”.With the arc still selected, on the Home tab, in the Drawing group, click the arrow next to Shape Outline,and then do the following:Under Theme Colors, click White, Background 1, Darker 15% (third row, first option from the left).Point to Dashes, and then click Dash (fourth option from the top).On the slide, drag the yellow diamond adjustment handle on the right side of the arc to the bottom of the arc to create a half circle.Drag the arc until the yellow diamond adjustment handles are on the left edge of the slide.With the arc still selected, on the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Middle. To reproduce the half circle on this slide, do the following:On the slide, select the arc. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.33”.In the Shape Width box, enter 3.33”.With the second arc still selected, under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline,and then click No Outline.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Shadow, and then click ShadowOptions. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Inner click Inside Right (second row, third option from the left), and then do the following:In the Transparency box, enter 86%.In the Blur box, enter 24 pt.In the Angle box, enter 315°.In the Distance box, enter 4 pt.On the slide, drag the second arc until the yellow diamond adjustment handles are on the left edge of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then click Align Middle. Click Send to Back.To reproduce the button shapes on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.34”.In the Shape Width box, enter 0.34”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click More, and then click Light 1 Outline, Colored Fill – Dark 1 (third row, first option from the left).Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid Fill. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 80°(second row, seventh option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Art Deco (third row, fourth option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.UnderContour, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Size box, enter 3.5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Position tab, do the following:In the Horizontal box, enter 2.98”.In the Vertical box, enter 1.5”.Select the oval. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Position tab, do the following:In the Horizontal box, enter 3.52”.In the Vertical box, enter 2.98”. Repeat step 9 two more times, for a total of four ovals. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Position tab, do the following to position the third and fourth ovals:Select the third oval on the slide, and then enter 3.52” in theHorizontal box and 4.27” in the Vertical box.Select the fourth oval on the slide, and then enter 2.99” in theHorizontal box and 5.66” in the Vertical box.To reproduce the text on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following: In the Font list, select Corbel.In the Font Size list, select 22.Click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the first oval.Select the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Click in the text box and edit the text. Drag the second text box to the right of the second oval.Repeat steps 5-7 to create the third and fourth text boxes, dragging them to the right of the third and fourth ovals. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click Custom Animation.On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, select the rectangle group. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Spin. Select the animation effect (spin effect for the rectangle group). Under Modify: Spin, do the following:In theStart list, selectWith Previous. In the Amount list, in the Custom box, enter 123°,and then press ENTER. Also in the Amount list, clickCounterclockwise.In the Speedlist, select Fast. On the slide, select the first oval. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Change Fill Color. Select the second animation effect (change fill color effect for the first oval). Under Modify: Change Fill Color, do the following:In the Startlist, select After Previous. In the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 153, Blue: 117. In the Speedlist, select Very Fast.On the slide, select the first text box. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance,and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, clickFade. Select the third animation effect (fade effect for the first text box). Under Modify: Fade, do the following:In theStart list, selectWith Previous.In the Speed list, select Very Fast. In the Selection and Visibility pane, select the rectangle group. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Spin. Select the fourth animation effect (spin effect for the rectangle group). Under Modify: Spin, do the following:In theStart list, selectOn Click. In the Amount list, in the Custom box, enter 22°, and then press ENTER. Also in the Amount list, click Clockwise.In the Speed list, select Very Fast.On the slide, select the second oval. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Change Fill Color. Select the fifth animation effect (change fill color effect for the second oval). Under Modify: Change Fill Color, do the following:In the Startlist, select After Previous. In the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 153, Blue: 117. In the Speedlist, select Very Fast.On the slide, select the second text box. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, clickFade. Select the sixth animation effect (fade effect for the second text box). Under Modify: Fade, do the following:In theStart list, selectWith Previous.In the Speed list, select Very Fast. On the slide, select the third oval. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Change Fill Color. Select the seventh animation effect (change fill color effect for the third oval). Under Modify: Change Fill Color, do the following:In the Startlist, select After Previous. In the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 153, Blue: 117. In the Speedlist, select Very Fast.On the slide, select the third text box. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, clickFade. Select the eighth animation effect (fade effect for the third text box). Under Modify: Fade, do the following:In theStart list, selectWith Previous.In the Speed list, select Very Fast. On the slide, select the fourth oval. In the CustomAnimation task pane, do the following:Click AddEffect, point to Emphasis, and then click More Effects. In the Add Emphasis Effect dialog box, under Basic, click Change Fill Color. Select the ninth animation effect (change fill color effect for the fourth oval). Under Modify: Change Fill Color, do the following:In the Startlist, select After Previous. In the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 153, Blue: 117. In the Speedlist, select Very Fast.On the slide, select the fourth text box. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance,and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, clickFade. Select the 10th animation effect (fade effect for the fourth text box). Under Modify: Fade, do the following:In theStart list, selectWith Previous.In the Speed list, select Very Fast.
  • NCPITClub-Sumedh_SocialMediaAndNetworkingInCanada

    1. 1. Hot Topic: Social Media<br /> … Linkedin<br /> Alumni – GBC & ELT (Generic) - June 2009<br /> Communications Expert – 15 years<br />Owner of CrackerJackWordSmiths<br />Worked in Singapore, India, Australia, Europe, US and Canada<br /> Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche Bank, Siemens AG<br /> Work FT @CWI, Consulting & Faculty @George Brown College<br />Sumedh Nene<br />Writer | Trainer | Mentor<br />
    2. 2. Agenda<br />Networking – tips and tricks<br />Linkedin – avoid * 5<br />Linkedin – exploit * 10<br />Get connected – hands on<br />
    3. 3. Tips & Tricks<br /><ul><li>Get latest event calendars from library and CC – attend AMAYC
    4. 4. Attend N/W sessions, job fairs, career events
    5. 5. Carry a pen, biz card: name, #, email, website, 5-sec pitch
    6. 6. Explore all the services offered by NCP</li></li></ul><li> NCP Services <br /><ul><li>Settlement
    7. 7. Youth
    8. 8. Childcare
    9. 9. Seniors
    10. 10. Labour Market
    11. 11. Language</li></li></ul><li>At Events & Meets<br /><ul><li>Arrive ready & early: take it in - seating, speaker, reserve your spot
    12. 12. Start networking as soon as someone arrives
    13. 13. Intro: your 10 second pitch & business cards
    14. 14. Centre of attraction: the other person, not you
    15. 15. Take notes: jot on their card, points to remember
    16. 16. Stay in their minds. Include signature in all your emails</li></li></ul><li>Volunteering<br /><ul><li>An important aspect of job search in Canada
    17. 17. One of the best ways of networking
    18. 18. Accepted as valuable Canadian experience
    19. 19. Many ways to volunteer:
    20. 20. Right here at NCP
    21. 21. NCP IT Club looking for volunteers. Get involved (IT, Marketing and promotions, social media) - get CANADIAN experience letter for your efforts</li></li></ul><li>Ways to Volunteer<br /><ul><li>Red Cross
    22. 22. YMCA – works with immigrants, they give a reference after 40 hours of work
    23. 23. SELF – Skills for Employment Life and Family. 2 hours a week for 1 year to help with Eng, Maths for Adults
    24. 24. United Way of Peel, Toronto
    25. 25. Habitat for Humanity – need engineers, contractors for constructions. Running 15x15 projects
    26. 26. MBC – Mississauga, Brampton, Caledon volunteering site http://www.volunteermbc.org/
    27. 27. Big Brother Big Sister
    28. 28. Peel Health</li></li></ul><li>SIGs, Groups, Associations<br /><ul><li>Groups in your area, local chapters
    29. 29. Toastmasters Club: public speaking & networking http://www.toastmasters.org/
    30. 30. HAPPEN http://www.happen.ca/
    31. 31. Language and Communications: STC, IABC
    32. 32. Marketing: CMA | Legal: CLA(Canadian Marketing Assoc) | (Criminal Lawyer’s Assoc)</li></li></ul><li>Social Media: Sites<br /><ul><li>Linkedin, Facebook, Orkut, Meetup, Friendster, Hi5…
    33. 33. Canadian Business Networking Groups: http://businesspartnerships.ca/canadian_business_networking_groups.phtml</li></ul>Quick Facts<br /><ul><li>Per a survey: 67% in Canada and 62% of 100 senior executives surveyed, thought professional networking sites were useful in recruiting people
    34. 34. Canada is regarded as a leading nation in adopting Social Media for Marketing
    35. 35. Facebook & LinkedIn are widely used by Canadian businesses
    36. 36. Marketing agencies providing Social Media Marketing programs are being regarded favourably by VCs in North America</li></li></ul><li>Social Media: For Entrepreneurs<br /><ul><li>Relatively new, all inclusive media channel: general public, bloggers, corporations, employees provide the content
    37. 37. 360-perspective: leads to multiple view points
    38. 38. Unsolicited, unbiased consumer opinion
    39. 39. Risky, but gets attention. P2P research more trusted than B2C
    40. 40. Commlink between your business and true opinions of clients
    41. 41. Listen and adjust: your existence may depend on it</li></li></ul><li>Linkedin: A Typical Workflow<br />Ready for a job (or with a new product)? Log on to LinkedIn<br />Research specific companies, job titles, locations, people, professions, industries, businesses, titles, schools<br />Find out the kinds of Linkedin profiles that can add momentum<br />Look at your own network - who are you connected to?<br />Work out a path of connections and get introduced<br />Contact the referrals and establish a rapport – get submitted<br />
    42. 42. Linkedin: Marketing Godsend<br />Screw up, and you’ll:<br /><ul><li>Embarrass yourself in front of many
    43. 43. Hurt your future prospects</li></ul>Do it right, and you’ll:<br /><ul><li>Form great, rewarding relationships: potential customers & hiring managers
    44. 44. Establish yourself and your brand</li></li></ul><li>5 Killer Ways<br />of avoiding LI goof-ups<br />
    45. 45. 1 – Go easy on your Profile<br />Don’t try to come on too strong or gloat in self-praise<br />Solution:<br /><ul><li>Be subtle
    46. 46. Have your connections write reviews and recommendations
    47. 47. This shows that customers / managers are willing to take out of their day to do something nice for you</li></li></ul><li>2 – Selling to a Group<br />Connecting with someone or joining a group is not your ticket to selling yourself. You’ll be violating the rules and may get tagged for spam.<br />Solution:<br /><ul><li>Keep it low-key
    48. 48. Don’t ask questions or make comments that are obvious sales pitches
    49. 49. Instead, get yourself known as the key resource for thought-provoking insights</li></li></ul><li>3 – Problem-Solution Approach<br />Describe not just what you do (service / profession) but specific problems you solve – stand out from the rest<br />Solution:<br /><ul><li>Focus on issues and challenges you addressed in your key projects
    50. 50. Include something like “I help documentation teams transition from a Word-based system, to a collaborative, single-sourced environment”
    51. 51. Talking results are more of an attraction</li></li></ul><li>4 – Not exploiting all Features<br />Use everything that’s at your disposal – LI offers many features<br />Solution:<br /><ul><li>Before meeting people, research their profiles – likes, dislikes, events they’re attending…
    52. 52. You may notice a contact in their network that may be useful to you</li></li></ul><li>5 – Over-Networking<br />Join too many groups and you’ll not do justice to any<br />Invite too many unknown people and you could quick make the list of violators<br />Solution:<br /><ul><li>Groups: Pick 2-3 that seem best for you and be active on those. Be clever and intelligent about what you say and how
    53. 53. Invitations: Just don’t do it or do it through referrals</li></li></ul><li>10 Killer Ways<br />of exploiting Linkedin<br />
    54. 54. 1 – Complete your Profile<br />Have a detailed profile. Make sure you can be found by people looking for your skills – list relevant keywords that describe what you do<br />Try This:<br /><ul><li>Don’t brag, be informative about what you do and get proof (recommendations)
    55. 55. Highlight real problems you solve, benefits you offer
    56. 56. Use the Google Keyword tool to find all the keywords related to your industry
    57. 57. Select the high traffic ones and include these in your profile</li></li></ul><li>2 - Join Groups<br />Effective tool for building networks and staying current in a specific area and finding business partners<br />Tips:<br /><ul><li>Don’t go crazy with this – you can be spread thin. Choose 2-3
    58. 58. Be careful not to “ask” for jobs or “promote” your business – no sales pitch or you may get banned from the group
    59. 59. Rather, position yourself as an expert and offer your help
    60. 60. Become the “go-to” person for topics of your interest</li></li></ul><li>Social Media: Websites<br />
    61. 61. 3 - Advanced Search<br />Use it to find all of the above by region<br />Example:<br /><ul><li>Look for project managers in IBM. Search “IBM” and “Project Managers”
    62. 62. Results are within and from out of your network
    63. 63. Search “Shared Connections” to reach people leveraging your own network
    64. 64. Save up to 3 of your common searches</li></li></ul><li>4 – Interact and be Active<br />Most overlooked part of social networking. This what will eventually pay off.<br />Try This:<br /><ul><li>Get involved in discussions in your groups – ask questions, suggestions, give ‘expert’ opinions
    65. 65. Drop a quick note to your connections you haven’t interacted with in a while
    66. 66. Stay in ‘their’ mind
    67. 67. Job seekers - connect with recruiters</li></li></ul><li>
    68. 68. 5 – Build a Buzz<br />Get your interactions noticed. <br />Always try to:<br /><ul><li>Share your interactions and conversations – as a habit
    69. 69. Use the “share this” button after you post your answer to a question.
    70. 70. Post a link back to your website / blog to an article with more details on that topic</li></li></ul><li>6 – Participate in Important Events<br />Be in the know of the upcoming events in your industry<br />That your connections are attending<br />Why & How:<br /><ul><li>Because that’s usually where you find the who’s who of your domain
    71. 71. Use the Events LI application to find upcoming events
    72. 72. Start a discussion related to an event you will be attending and generate some interest in yourself / your product and services
    73. 73. Great place to meet and greet your network in person</li></li></ul><li>7 – People Talking About You?<br />Know what people are saying about you<br />Experiment with:<br /><ul><li>Linkedin’sCompany Buzz tool
    74. 74. Sign in and “Add application” to your homepage</li></li></ul><li>8 – Hotspot your homepage<br />Generate interaction on your homepage <br />Add the:<br /><ul><li>Polls application to your homepage
    75. 75. Post a poll and get feedback. Peek into people’s thoughts on specific topics, products, ideas
    76. 76. Use it to do market research
    77. 77. Cheap and effective way of reaching millions of users (potential customers)</li></li></ul><li>9 – Invite People Selectively<br />Don’t risk becoming a spammer <br />Remember to:<br /><ul><li>Be purposeful when inviting people
    78. 78. Power of your connection is by who is on it – keep it open, but not for everyone
    79. 79. Avoid having to end up requiring people’s email ID to add them</li></li></ul><li>10 – Always be Truthful<br />Don’t fake what you are not or what you haven’t done – truth will come out<br />Truth be Told:<br /><ul><li>Not surprisingly, with so many people you know and that’ll know you on LI, its a bas idea to fake anything
    80. 80. Everything usually checks out from several sources on LI and any lapse in judgement can prove to be expensive.</li></li></ul><li>My first days in Canada<br />Here’s some articles of mine that got published in Technical Communications Journals. They’re all about “Coming to Canada”:<br /><ul><li>The Canadian Blend
    81. 81. Canada Calling?
    82. 82. Hidden Job Market of Canada</li></li></ul><li>Thank You<br />Questions ?<br />CrackerJackWordSmiths<br />Sumedh Nene<br />416 317 6597<br />www.sumedh-techwriter.com<br />sumedh.techwriter@gmail.com<br />

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