Orange live it up empowernetwork.com/allanempowered

1. THE ‘ORANGE LIVE IT UP TOUR’

2. Why ‘Live It Up’
Live It Up Slang
To ENJOY yourself COMPLETELY without worrying about
anything:
o FREE Facebook
o FREE Wikipedia
o 10 MB Data
o UNLIMITED Internet
o FREE Calls & SMS’s

3. The ‘Orange Live It Up Tour’ Objectives
o Position Orange as the preferred telecom provider amongst the
YOUTH
o Position the Orange brand as a youthful, fun and ‘with it’ brand.
o Creating awareness for Orange products
o Reach out to the Orange youthful subscribers in their
environments
o Demonstrate Orange products and services to the target market
o Increase Orange DATA sales through driving data bundles
o Create an Orange Experiential Zone

4. Concept
o The Orange Live It Up Tour will have
activation elements that are simple,
exciting, engaging, youth centric & will
generate consumer pull for Orange.
o The elements of activation include:
1. Orange Experiential Zones
2. Orange Live It Up Party Storms.
3. Orange Live It Up Digital.

5. Orange Experiential Zone
o Set up an Orange Experiential Zone for the
target audience to:
1. Experience Orange data.
2. Have a touch & feel experience of the Orange
brand.
o Gaming elements & giveaways tied to product
purchase.
o Grand prizes include FREE Orange tablet(s),
mobile phone(s) and unlimited internet for one
year.

6. Orange Experiential Zone
Elements of the Orange Experiential Zone include:
o Orange products & service display set up.
o Orange photo op.
o Orange text-a-thon.
o Orange gaming zone.
o Orange happy hour.
o Orange B.I.As, Marketing & Technical team.
o Soft background music & DJ
o video mixes on screens

7. Orange Experiential Zone
Orange Product & Service Display Set Up
1.Phones & Airtime Sales
• Set up phone displays where students can engage practically on the data elements of Holla(10 MB
data, QUICK access to Free Facebook & Wikipedia, QUICK YouTube & Music Downloads, etc) .
• Highlight voice and sms elements of Holla (FREE calls, FREE sms’s, etc)
• Push Sales on Orange lines, airtime & phones.
Every product purchase entitles you a giveaway, free access to the gaming zone, photo OP & text-a-thon.
2.Laptops & Modems
• Set up laptop & modem displays where students will be allowed to experience 3G+ internet via Orange
modems.
•Demonstrate & engage students in downloading movies & music like never before with the fastest speeds
on 3G+.
•Push sales on Orange modems & airtime highlighting the weekly unlimited internet.
Every product purchase entitles you a giveaway e.g. Orange branded flashdisks, free access to the gaming zone photo
Op & text-a-thon.

8. Orange Experiential Zone
Orange Gaming Zone
• Product purchase entitles you free access coupons to the gaming zones.
• Gaming elements include X-box, PS3, etc.
• Winners in each game win Orange novelties (t-shirts, airtime, flashdisks, etc)
Orange Text-A-Thon
• Product purchase entitles you free access coupons to the gaming zones.
• Line up 3 or 4 contestants to participate in the texting competition.
• All participants will be on Orange lines.
• Participants required to type fast and accurately Orange phrases then send to a central
Orange
line.
• Fastest participant to achieve this accurately wins Orange novelties (t-shirts, airtime, string
bags, etc)

9. Orange Experiential Zone
Orange Photo Op
• Product purchase entitles you free access coupons to the Photo Op area.
• Cool creative, instant photos against an Orange Branded backdrop with Orange Models,
Orange die cuts, Orange Bikes.
• Students encouraged to LIKE the Orange Fan Page, upload photos on Facebook and tag the
Orange Fan Page as well as many friends as possible.
• Students to push for likes (to like the photo, you have to be an Orange Fan Page Member).
• At the end of the activation period, whoever has the most likes wins an Orange Tablet,
mobile phones & free unlimited internet for one year!!!

10. Orange Experiential Zone
Orange Happy Hour
• This will be done between 4:00 p.m. – 5:00 p.m. as the students unwind within campus
grounds.
• This will be a ‘talent search’ hour where students are encouraged to showcase the
different elements of talent not limited to:
(i)Cipher – Rapping & Freestyling
(ii)Dancing
(iii)Singing
(iv)Modelling
•Introduce Orange Flashmobs

11. Orange Live It Up Party Storms

12. Orange Live It Up Party Storms
oPlug into/storm existing campus parties.
oStage activation elements that will promote the
Orange data as well as brand:
1.Orange Flash Mobs
2.Orange Live Music Requests via Orange Fan Page
3.Exciting Digital Live Feeds on Orange Fan Page via Large
screens
4.Orange Live DJ
5.Orange MC pushing Orange data & Brand
6.Orange Roving B.I.As driving Orange data & brand
7.Performing Artists
8.Win win win with Orange!!!

13. Orange Live It Up Digital
ORANGE FAN PAGE
ORANGE LIVE IT UP FAN PAGE
ITS ONLY IN
K.U. FAN PAGE
K.U.
INFLUENTIAL
PERSONALITIES
K.U. RADIO
K.U. ORANGE
ACTIVATIONS &
EVENT

14. Marketing Elements
• Posters & flyers.
• K.U. Radio
• Its Only In K.U. Facebook handle.
• K.U. Digital Screens
• K.U. Skaters