Old Spice Social Media Campaign

  • 573 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
573
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • After the initial campaign around the super bowl viral video views went through the roof. Once they began doing the 200 30 second videos for entertainment value on youtube their views climbed even higher.

Transcript

  • 1. Social media campaign
    Crystal Price & Angela Hill
  • 2. The Amazing True Tale of…
  • 3. Purpose of Campaign
    To deliver their message to the mass Super Bowl audience.
    To use the transfer propaganda technique using actor Isaiah Mustafa.
    Broaden the spectrum of age for their product.
  • 4. Objectives/Goals
    To expand their reach on the internet and create a more interactive relationship with their consumers.
    To portray that any man to use it will be showcasing charm, wit and the perfect physique to make the case for personal hygiene.
  • 5. Old Spice Commercials
    Commercial 1
    Commercial 2
  • 6. Old Spice Website
    http://www.oldspice.com/
  • 7. YouTube
    http://www.youtube.com/user/OldSpice
  • 8. Social Networks
    • http://www.facebook.com/OldSpice
    1,477,328 “likes”
    • http://twitter.com/oldspice
    125,304 followers
    Final Twitter Clip
  • 9. Results
    “The team behind this amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Even the comments on YouTube were overwhelmingly positive — and that never happens.”
  • 10. Reddit
    Reddit is a source for what's new and popular online. Vote on links that you like or dislike and help decide what's popular, or submit your own!
    [–]PrecariouslySane3 points 10 months ago
    “Seriously, I wish I had money to give reddit, pandarr and old spice. Instead, i'll click on reddit ads(my clicks are now diamonds). I'll friend pandarr and upvote every single comment of his till he dies, and tell everyone how awesome old spice is.”