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Old Spice Social Media Campaign

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  • After the initial campaign around the super bowl viral video views went through the roof. Once they began doing the 200 30 second videos for entertainment value on youtube their views climbed even higher.
  • Transcript

    • 1. Social media campaign
      Crystal Price & Angela Hill
    • 2. The Amazing True Tale of…
    • 3. Purpose of Campaign
      To deliver their message to the mass Super Bowl audience.
      To use the transfer propaganda technique using actor Isaiah Mustafa.
      Broaden the spectrum of age for their product.
    • 4. Objectives/Goals
      To expand their reach on the internet and create a more interactive relationship with their consumers.
      To portray that any man to use it will be showcasing charm, wit and the perfect physique to make the case for personal hygiene.
    • 5. Old Spice Commercials
      Commercial 1
      Commercial 2
    • 6. Old Spice Website
      http://www.oldspice.com/
    • 7. YouTube
      http://www.youtube.com/user/OldSpice
    • 8. Social Networks
      • http://www.facebook.com/OldSpice
      1,477,328 “likes”
      • http://twitter.com/oldspice
      125,304 followers
      Final Twitter Clip
    • 9. Results
      “The team behind this amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Even the comments on YouTube were overwhelmingly positive — and that never happens.”
    • 10. Reddit
      Reddit is a source for what's new and popular online. Vote on links that you like or dislike and help decide what's popular, or submit your own!
      [–]PrecariouslySane3 points 10 months ago
      “Seriously, I wish I had money to give reddit, pandarr and old spice. Instead, i'll click on reddit ads(my clicks are now diamonds). I'll friend pandarr and upvote every single comment of his till he dies, and tell everyone how awesome old spice is.”