How to Recruit using Social Media & the Internet

Thursday 17thFebruary 2011Titanic Pump House, Northern Ireland Science Park, Belfast. Good Morning & Welcome
From
Cpl Northern Ireland Ltd
With
Gigi Wong Paul Bacon

Helping You with the Pieces
We are not IT experts in this space but we would like to share our knowledge that may help you put the pieces together

The Future of Recruitment is becoming Social
101 Million users on LinkedIn as of Jan 31st 2011
155 Million identified blogs as of February 1st 2011

The Future of Recruitment is becoming Social
600 Million People on Facebookas of Dec 31st ‘2010
200 Million People on Twitter as of February 1st 2011
How much time can you spend searching these sites?

Recruitment using Search Engines
‘There are an estimated 100+ million resumes posted on the Internet’
Via Boolean strings 2010

Meta Search Engine
Note: Search Engines Yield different Results – Only 10-15% Overlap
Try: www.dogpile.com

How the basics
By applying Basic BOOLEAN OPERATORS

AND Event AND Belfast
OR | (Event OR Occasion OR Incident)
NOT - Event -Dublin
() Event AND (Belfast OR Derry)
“” Event AND (“Northern Ireland” OR Belfast)

Search Engine Operators
By applying Basic Search Engine OPERATORS (Google in this example)
Intitle: Returns documents with the Keywords listed in the Title or in the Document
Filetype: Returns results that contain a specified file type i.e. .doc .pdf .ppt
Filetype:pdf Event AND Belfast
Related: Shows pages that are similar to the stated web page.
Related:www.cpl-ni.com

Search Engine Operators
There are more operators for Google
Author: Subject: Define:
Allintext: Source: Intext:
Phonebook: Location: Inanchor:

Now the rules for Search
Research before you Search
Use the correct Syntax
Refine and vary you search
Automate your results
Cross reference your search.

Example Internet Search
‘I am looking for a Business Analyst to be based in Belfast with a telecommunications background and ideally who once worked for One 2 One’

“Business Analyst” AND Belfast

"business analyst" AND (telecom | telecommunication | "tele communication") AND Belfast

A New Friend?

Be Smart
Alternatively try a RSS builder like
www.feebeater.
com
Have a new CV that hits the internet come to your inbox!

Definitive Search – Sorry No!
Tweak...Test...Tweak...Save...then Tweak & Test some more.

Recruitment using Twitter
Brand
Network | Engage
Source
It works, It takes time & commitment..... But it does get easier

X-Raying Twitter via Google

Another Gem!
Try this to follow & source lists, people, links etc.
A great little resource
http://search.peoplebrowsr.com/

Advertise....Use Caution!
Do not...
Over tweet
Over Automate
But do have a voice and do engage

Recruitment using Facebook
Brand
Network | Engage
Source

Facebook: Basic Search
www.
facebook.com
/srch.php
Type in the company of choice e.g. Google

Adding a location e.g. New York

Using X-Ray techniques for Facebook site

Advertise

Recruitment using LinkedIn
Brand
Network | Engage
Source

LinkedIn
23.1 MIO Europe
6 MIO UK

LinkedIn – What Is It?
Professional online network - One of the most valuable recruiting tools
Personal Profile / Company Profile
Ability to reach passive candidates and active job seekers – Search Functions
Building a network – 1st, 2nd, 3rd connections
Groups
Visibility
Communication tool
Great referral network

Search
‘I am looking for a Business Analyst based in Belfast with a telecommunications background and ideally who once worked for BT’

Basic Search
"Business Analyst" AND (telecom OR telecommunication OR "tele communication")
Filter.....
Location - United Kingdom and Ireland only
Relationship – 1st connection, 2nd connection and Group Members only
Results – 272 profiles

Advanced Search
"Business Analyst" AND (telecom OR telecommunication OR "tele communication") AND (Belfast OR “Northern Ireland”)
Filter.....
Location - United Kingdom and Ireland only
Relationship – 1st connection, 2nd connection and Group Members only
Results – 46 profiles

X- Ray LinkedIn Yields.....
Site:LinkedIn
Yields all public profiles & not the ones you are connected to!
Since last year LinkedIn has stopped revealing full names for 3rd stage relationships on unpaid accounts

site:ie.Linkedin.com OR site:uk.Linkedin.com (inurl:pub OR inurl:in) -intitle:directory -inurl:dir "Business Analyst" AND (telecom OR telecommunication OR "tele communication")
Our result in Advanced Search on LinkedIn was
1762 and 272 3rd degree

Summary
Before you Recruit
Research before you Search
Use the correct Syntax
Refine and vary you search
Automate your results
Cross reference your search
Brand
Network & Engage

Acknowledgements
Arbita Training
Glen Cathey
Irena Shamaeva
Gary Crozin
ShallySteckerl
Glen Gutmacher
Geoff Peterson
Special thanks to all the above! This is where it started.
All of the above are experts in this space and all the sourcing information & techniques in this presentation have been sourced via these individuals over the last 24 months

Questions & Thank You
Info@cpl-ni.com
028 90725600
Next Event April 14th.......

How to Recruit using Social Media & the Internet

by Cpl Northern Ireland Ltd. on Mar 01, 2011

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How to Recruit using Social Media & the Internet Presentation Transcript