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How to Recruit using Social Media & the Internet

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The Slide Show from Cpl Northern Ireland's Social Media Event on February 17th at The Titanic Pump House, Northern Ireland Science Park, Belfast

The Slide Show from Cpl Northern Ireland's Social Media Event on February 17th at The Titanic Pump House, Northern Ireland Science Park, Belfast

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  • 1. Thursday 17thFebruary 2011Titanic Pump House, Northern Ireland Science Park, Belfast. Good Morning & Welcome
    From
    Cpl Northern Ireland Ltd
    With
    Gigi Wong Paul Bacon
  • 2. How to Recruit using Social Media & the Internet
  • 3. Helping You with the Pieces
    We are not IT experts in this space but we would like to share our knowledge that may help you put the pieces together
  • 4. The Future of Recruitment is becoming Social
    101 Million users on LinkedIn as of Jan 31st 2011
    155 Million identified blogs as of February 1st 2011
  • 5. The Future of Recruitment is becoming Social
    600 Million People on Facebookas of Dec 31st ‘2010
    200 Million People on Twitter as of February 1st 2011
    How much time can you spend searching these sites?
  • 6. Recruitment using Search Engines
    ‘There are an estimated 100+ million resumes posted on the Internet’
    Via Boolean strings 2010
  • 7. Meta Search Engine
    Note: Search Engines Yield different Results – Only 10-15% Overlap
    Try: www.dogpile.com
  • 8. How the basics
    By applying Basic BOOLEAN OPERATORS
     
    AND Event AND Belfast
    OR | (Event OR Occasion OR Incident)
    NOT - Event -Dublin
    () Event AND (Belfast OR Derry)
    “” Event AND (“Northern Ireland” OR Belfast)
  • 9. Search Engine Operators
    By applying Basic Search Engine OPERATORS (Google in this example)
     Intitle: Returns documents with the Keywords listed in the Title or in the Document
    Filetype: Returns results that contain a specified file type i.e. .doc .pdf .ppt
    Filetype:pdf Event AND Belfast
    Related: Shows pages that are similar to the stated web page.
    Related:www.cpl-ni.com
  • 10. Search Engine Operators
    There are more operators for Google
    Author: Subject: Define:
    Allintext: Source: Intext:
    Phonebook: Location: Inanchor:
  • 11. Now the rules for Search
    Research before you Search
    Use the correct Syntax
    Refine and vary you search
    Automate your results
    Cross reference your search.
  • 12. Example Internet Search
    ‘I am looking for a Business Analyst to be based in Belfast with a telecommunications background and ideally who once worked for One 2 One’
  • 13. The String.....an example!
    intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND "One 2 One"-opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"
  • 14. “Business Analyst” AND Belfast
  • 15. "business analyst" AND (telecom | telecommunication | "tele communication") AND Belfast
  • 16. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae) “business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast| uk | "united kingdom" | england)
  • 17. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service”
  • 18. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND “One 2 One” -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"
  • 19. A New Friend?
  • 20. Be Smart
    Alternatively try a RSS builder like
    www.feebeater.
    com
    Have a new CV that hits the internet come to your inbox!
  • 21. Definitive Search – Sorry No!
    Tweak...Test...Tweak...Save...then Tweak & Test some more.
  • 22. Recruitment using Twitter
    Brand
    Network | Engage
    Source
    It works, It takes time & commitment..... But it does get easier
  • 23. X-Raying Twitter via Google
  • 24. Another Gem!
    Try this to follow & source lists, people, links etc.
    A great little resource
    http://search.peoplebrowsr.com/
  • 25. Advertise....Use Caution!
    Do not...
    Over tweet
    Over Automate
    But do have a voice and do engage
  • 26. Recruitment using Facebook
    Brand
    Network | Engage
    Source
  • 27. Facebook: Basic Search
    www.
    facebook.com
    /srch.php
    Type in the company of choice e.g. Google
  • 28. Adding a location e.g. New York
  • 29. Using X-Ray techniques for Facebook site
  • 30. Advertise
  • 31. Recruitment using LinkedIn
    Brand
    Network | Engage
    Source
  • 32. LinkedIn
  • 33. LinkedIn
    23.1 MIO Europe
    6 MIO UK
  • 34. LinkedIn – What Is It?
    Professional online network - One of the most valuable recruiting tools
    Personal Profile / Company Profile
    Ability to reach passive candidates and active job seekers – Search Functions
    Building a network – 1st, 2nd, 3rd connections
    Groups
    Visibility
    Communication tool
    Great referral network
  • 35. Search
    ‘I am looking for a Business Analyst based in Belfast with a telecommunications background and ideally who once worked for BT’
  • 36. Basic Search
    "Business Analyst"  AND (telecom OR telecommunication OR "tele communication")
    Filter.....
    Location - United Kingdom and Ireland only
    Relationship – 1st connection, 2nd connection and Group Members only
    Results – 272 profiles
  • 37.
  • 38. Advanced Search
    "Business Analyst"  AND (telecom OR telecommunication OR "tele communication") AND (Belfast OR “Northern Ireland”)
    Filter.....
    Location - United Kingdom and Ireland only
    Relationship – 1st connection, 2nd connection and Group Members only
    Results – 46 profiles
  • 39.
  • 40. X- Ray LinkedIn Yields.....
    Site:LinkedIn
    Yields all public profiles & not the ones you are connected to!
    Since last year LinkedIn has stopped revealing full names for 3rd stage relationships on unpaid accounts
  • 41. site:ie.Linkedin.com OR site:uk.Linkedin.com (inurl:pub OR inurl:in) -intitle:directory -inurl:dir "Business Analyst" AND (telecom OR telecommunication OR "tele communication")
    Our result in Advanced Search on LinkedIn was
    1762 and 272 3rd degree
  • 42. Summary
    Before you Recruit
    Research before you Search
    Use the correct Syntax
    Refine and vary you search
    Automate your results
    Cross reference your search
    Brand
    Network & Engage
  • 43. Acknowledgements
    Arbita Training
    Glen Cathey
    Irena Shamaeva
    Gary Crozin
    ShallySteckerl
    Glen Gutmacher
    Geoff Peterson
    Special thanks to all the above! This is where it started.
    All of the above are experts in this space and all the sourcing information & techniques in this presentation have been sourced via these individuals over the last 24 months
  • 44. Questions & Thank You
    Info@cpl-ni.com
    028 90725600
    Next Event April 14th.......

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