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How to Recruit using Social Media & the Internet
 

How to Recruit using Social Media & the Internet

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The Slide Show from Cpl Northern Ireland's Social Media Event on February 17th at The Titanic Pump House, Northern Ireland Science Park, Belfast

The Slide Show from Cpl Northern Ireland's Social Media Event on February 17th at The Titanic Pump House, Northern Ireland Science Park, Belfast

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    How to Recruit using Social Media & the Internet How to Recruit using Social Media & the Internet Presentation Transcript

    • Thursday 17thFebruary 2011Titanic Pump House, Northern Ireland Science Park, Belfast. Good Morning & Welcome
      From
      Cpl Northern Ireland Ltd
      With
      Gigi Wong Paul Bacon
    • How to Recruit using Social Media & the Internet
    • Helping You with the Pieces
      We are not IT experts in this space but we would like to share our knowledge that may help you put the pieces together
    • The Future of Recruitment is becoming Social
      101 Million users on LinkedIn as of Jan 31st 2011
      155 Million identified blogs as of February 1st 2011
    • The Future of Recruitment is becoming Social
      600 Million People on Facebookas of Dec 31st ‘2010
      200 Million People on Twitter as of February 1st 2011
      How much time can you spend searching these sites?
    • Recruitment using Search Engines
      ‘There are an estimated 100+ million resumes posted on the Internet’
      Via Boolean strings 2010
    • Meta Search Engine
      Note: Search Engines Yield different Results – Only 10-15% Overlap
      Try: www.dogpile.com
    • How the basics
      By applying Basic BOOLEAN OPERATORS
       
      AND Event AND Belfast
      OR | (Event OR Occasion OR Incident)
      NOT - Event -Dublin
      () Event AND (Belfast OR Derry)
      “” Event AND (“Northern Ireland” OR Belfast)
    • Search Engine Operators
      By applying Basic Search Engine OPERATORS (Google in this example)
       Intitle: Returns documents with the Keywords listed in the Title or in the Document
      Filetype: Returns results that contain a specified file type i.e. .doc .pdf .ppt
      Filetype:pdf Event AND Belfast
      Related: Shows pages that are similar to the stated web page.
      Related:www.cpl-ni.com
    • Search Engine Operators
      There are more operators for Google
      Author: Subject: Define:
      Allintext: Source: Intext:
      Phonebook: Location: Inanchor:
    • Now the rules for Search
      Research before you Search
      Use the correct Syntax
      Refine and vary you search
      Automate your results
      Cross reference your search.
    • Example Internet Search
      ‘I am looking for a Business Analyst to be based in Belfast with a telecommunications background and ideally who once worked for One 2 One’
    • The String.....an example!
      intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND "One 2 One"-opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"
    • “Business Analyst” AND Belfast
    • "business analyst" AND (telecom | telecommunication | "tele communication") AND Belfast
    • (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae) “business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast| uk | "united kingdom" | england)
    • (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service”
    • (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND “One 2 One” -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"
    • A New Friend?
    • Be Smart
      Alternatively try a RSS builder like
      www.feebeater.
      com
      Have a new CV that hits the internet come to your inbox!
    • Definitive Search – Sorry No!
      Tweak...Test...Tweak...Save...then Tweak & Test some more.
    • Recruitment using Twitter
      Brand
      Network | Engage
      Source
      It works, It takes time & commitment..... But it does get easier
    • X-Raying Twitter via Google
    • Another Gem!
      Try this to follow & source lists, people, links etc.
      A great little resource
      http://search.peoplebrowsr.com/
    • Advertise....Use Caution!
      Do not...
      Over tweet
      Over Automate
      But do have a voice and do engage
    • Recruitment using Facebook
      Brand
      Network | Engage
      Source
    • Facebook: Basic Search
      www.
      facebook.com
      /srch.php
      Type in the company of choice e.g. Google
    • Adding a location e.g. New York
    • Using X-Ray techniques for Facebook site
    • Advertise
    • Recruitment using LinkedIn
      Brand
      Network | Engage
      Source
    • LinkedIn
    • LinkedIn
      23.1 MIO Europe
      6 MIO UK
    • LinkedIn – What Is It?
      Professional online network - One of the most valuable recruiting tools
      Personal Profile / Company Profile
      Ability to reach passive candidates and active job seekers – Search Functions
      Building a network – 1st, 2nd, 3rd connections
      Groups
      Visibility
      Communication tool
      Great referral network
    • Search
      ‘I am looking for a Business Analyst based in Belfast with a telecommunications background and ideally who once worked for BT’
    • Basic Search
      "Business Analyst"  AND (telecom OR telecommunication OR "tele communication")
      Filter.....
      Location - United Kingdom and Ireland only
      Relationship – 1st connection, 2nd connection and Group Members only
      Results – 272 profiles
    • Advanced Search
      "Business Analyst"  AND (telecom OR telecommunication OR "tele communication") AND (Belfast OR “Northern Ireland”)
      Filter.....
      Location - United Kingdom and Ireland only
      Relationship – 1st connection, 2nd connection and Group Members only
      Results – 46 profiles
    • X- Ray LinkedIn Yields.....
      Site:LinkedIn
      Yields all public profiles & not the ones you are connected to!
      Since last year LinkedIn has stopped revealing full names for 3rd stage relationships on unpaid accounts
    • site:ie.Linkedin.com OR site:uk.Linkedin.com (inurl:pub OR inurl:in) -intitle:directory -inurl:dir "Business Analyst" AND (telecom OR telecommunication OR "tele communication")
      Our result in Advanced Search on LinkedIn was
      1762 and 272 3rd degree
    • Summary
      Before you Recruit
      Research before you Search
      Use the correct Syntax
      Refine and vary you search
      Automate your results
      Cross reference your search
      Brand
      Network & Engage
    • Acknowledgements
      Arbita Training
      Glen Cathey
      Irena Shamaeva
      Gary Crozin
      ShallySteckerl
      Glen Gutmacher
      Geoff Peterson
      Special thanks to all the above! This is where it started.
      All of the above are experts in this space and all the sourcing information & techniques in this presentation have been sourced via these individuals over the last 24 months
    • Questions & Thank You
      Info@cpl-ni.com
      028 90725600
      Next Event April 14th.......