Online ad in japan

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Recent Trends about online ad / internet ad business

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Online ad in japan

  1. 1. Outline of Japanese Online AD Markets 20101029 / Cozy Mizoguchi cozymizo@hotmail.co.jp / +81-80-1205-8448 Cozy Mizoguchi, all rights reserved 2010
  2. 2. Cozy Mizoguchi, all rights reserved / Sept, 2010 1 Entire Size of Japanese AD in 2009                          Newspaper Magazines Radio T V Grand Total Sum for below Cable / Satellite TV Online AD MEDIA Size / / 100million % of Growth % of Proportion Year on year rate of increase Apr –May 2010 vs.2009 Maga zines RadioT VPaper Online ADTotal
  3. 3. 2010 Prediction resource Japan 698.2billion 900billion / 2014 Nomura Research/ 2009 Japan / Mobile 134.6billion 223billion / 2014 Nomura Research/ 2009 USA 2.12trillion 3.60trillion / 2014 eMarketer/ 2009 USA / Mobile 53.4billion 140billion / 2014 eMarketer/ 2009 UK 496.0billion 662billion eMarketer/ 2009 China 420.0billion i-Research/ 2010 Cozy Mizoguchi, all rights reserved / Sept, 2010 2 Projection for Online AD by Countries                          
  4. 4. Cozy Mizoguchi, all rights reserved / Sept, 2010 3 Trend of Japanese Online AD                          Units; 100million Fixed Net AD Search AD Mobile AD Behavioral Targeting AD Increasing; 15.5billion in 2009 23billion in2010 35billion in 201152billion in 2012 80billion in 2014 *Micro-AD
  5. 5. Cozy Mizoguchi, all rights reserved / Sept, 2010 4 Trends of Search AD in Japan                          Units; 100million Plain AD PC Search AD Mobile Search AD Mobile Search AD Search AD Increasing; Around 1/3 = Search AD in entire online AD market in 2011
  6. 6. Cozy Mizoguchi, all rights reserved / Sept, 2010 5 Perception / Way about 4 major media                           To get info/news timely To get details of info To touch with brand- new items/info To feel “Now” via those media To encourage buying items/services To provoke interests of unfamiliar info, etc Lots of Interesting info Lots of novel expression Info reliability INTERNET T V PAPER MAGAZINE
  7. 7. Cozy Mizoguchi, all rights reserved / Sept, 2010 5 Perception / Way about 4 major media                           To get info/news timely To get details of info To touch with brand- new items/info To feel “Now” via those media To encourage buying items/services To provoke interests of unfamiliar info, etc Lots of Interesting info Lots of novel expression Info reliability INTERNET T V PAPER MAGAZINE

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