Small Business Social Media

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Building an Audience through Social Media on a Small Business budget. The objectives of Social Media are:
1. Build strong and trusted relationships with stakeholders.
2. Effectively manage your online reputation.
3. Build thought leadership in the marketplace.
Listening is the key to effective social media. There are enough low hanging fruits to see good ROI and KPI numbers.

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  • --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
  • --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
  • Small Business Social Media

    1. 1. Building an Audience through Social Media on a Small Business budget. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    2. 2. About UsRyan Ryan founded Cox Consulting with the goal of opening the vast potential of Social Media on the web to companies wishing to build relationships, grow and profit from digital marketing. Ryan is a YouTube optimization professional. He also is a featured speaker on the topics of social media, audience development and digital marketing. Ryan is a featured columnist on EverythingPR, a leading PR blog both in the United States and Europe.Krystyl Reigning all the way from silicon valley, San Francisco California, Krystyl has successfully managed, and coordinated several events across the United States. Krystyl has been listed as one of San Francisco‟s leading entrepreneurial women to follow on Twitter in Silicon Valley, and is the founder of Events For Nerds, charity Twestival Coordinator and former marketing business assistant to though leader Brian Solis. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    3. 3. Objectives of Social Media1. Build strong and trusted relationships with stakeholders2. Effectively manage your online reputation3. Build thought leadership in the marketplace www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    4. 4. ApproachA “We Mean Business” Approach to Social Media www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    5. 5. Frustrating? No! Easy!www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    6. 6. Revolution of Socialwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    7. 7. Start with Listeningwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    8. 8. Find Your Evangelists You want to work closely with your marketing efforts to ensure only the top influencers online are talking, engaging and socializing your company. Search Listen Strategize ApproachGoogle Alerts, Twitter Facebook, YouTube, Deliverables, CPA, Invite to groups,search, etc. LinkedIn, Twitter, Gamify, 3 months, 6 forums, newsletters, Tumblr, Slideshare months, 12 months.. etc. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    9. 9. Social Media Effects Connections Conversation Buzz EffectsConnecting with influencers will start a social conversation. When they converse with you, this allowstheir followers to see the conversation and join in, thus creating a buzz effect. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    10. 10. World Wide Mindwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    11. 11. Social Media Access The Three Screens Anytime. Anywhere.Internet Television Mobile www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    12. 12. Twitter Facts 106 Million Total Account On Twitter 300,000 New accounts on Twitter 180 Million Unique Visitors 140 Characters Max 55 Million Tweets Per DaySource: www.twitter.com 640 Million Tweets Per Second www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    13. 13. Facebook Facts 750 Million Active user on Facebook 700 Million Minutes/Month Spend on Facebook 2.5 Million Pictures Are Uploaded 20 Billion Applications Installed Every Day 70% Users Outside The United StatesSource : www.facebook.com 10,000 New Websites Integrated Every Day www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    14. 14. The Strategies DO‟s DON‟Ts 1. Create conversation 1. Spam 2. Schedule Tweets 2. Overshare 3. Find your target audience 3. Make your account private 4. Respond kindly to 4. Auto follow/dm negative comments 5. Don‟t get upset when someone 5. Converse with friends does not follow you back 6. Keep personal opinions to 6. Keep tweets under 140 yourself characters 7. Don‟t assume your Twitter 7. @reply relevant followers friends know the „insider‟ when tweeting something language of your industry about themwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    15. 15. The Strategies DO‟s DON‟Ts 1. Find a suitable / 1. Like the wrong things that will professional profile picture show up in your profile 2. Find your friends 2. Overpost your content 3. Get a unique URL 3. Hashtag – this is meant for Twitter! 4. Post content, links, news 4. Post personal messages on 5. Attribute the right business pages individuals 5.Post something you might regret 6. Post at least 10-15 times on later Monday, Tues, Wed. (hottest days)www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    16. 16. Why Listening Works • People are growing accustomed to businesses listening • Sincere apologies soften the harshest of blows • Everyone has a blog • Bandwagon effect • Can you name me the last 5 places to lose your business? Can you name me the last 5 places to win your business? • Do you remember the last business that listened?www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    17. 17. Proof is in the Puddingwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    18. 18. And the Outcome? • Rhoda was able to be refunded $1200+ dollars What did she do? • Create a video on host it on YouTube • Tweet @southwest • Post a blog and add social linkswww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    19. 19. Create Fan Pagewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    20. 20. Edit Fan Pagewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    21. 21. Get Unique URLwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    22. 22. Sign Up for Twitterwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    23. 23. Sign Up For HootSuitewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    24. 24. Add Twitter ProfileFirst, click the launch bar at the top left hand corner of your screen. Go to“Settings” select “Social Networks” and click the “add social network” button and itsdone! www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    25. 25. Access the HootSuite Menu To access the HootSuite launch Menu, Click the Launch Bar on the upper left hand corner of your screenwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    26. 26. Compose a MessageIt‟s time to start posting updates. First, click inside the “compose” field andType a message. Then, select a social network from the list on the rightand click “send now” www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    27. 27. Add a Column or StreamYou‟ll want to add a column or stream tostart monitoring your social network.Click the + Add Streams button on the top ofthe page to create a column forHome Feed, Mentions, Search, etc. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    28. 28. Reply, ReTweet, DM Hover your mouse over a tweet and Choose to reply, retweet, or direct Message by clicking the buttons that Appear in the top right corner.www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    29. 29. Twitter SearchAt the top right corner is “Twitter Search” field. Enter a search term in the“search Twitter” Field and then press “enter” www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    30. 30. Fit More ColumnsWant to see more? Take a look at the toggle bar near the top right corner.Shift right or left to adjust column widths so you can fit more in your screen. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    31. 31. 1 Hour a Day• Price it costs to effectively budget and maintain a social media campaign for a small business• YOU ARE A SMALL BUSINESS, YOU DO NOT HAVE THE $3000+ TO HAVE A WORTHWHILE OUTSIDE CONSULTANT• 1 hour a day of keeping content current, responding to your consumers and engaging with your community will be a fruitful www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    32. 32. Helpful Links• Hootsuite – http://www.hootsuite.com• Tweetdeck – http://www.tweetdeck.com• Tumblr – http://www.tumblr.com• Bit.ly – http://bit.ly• Timely.is – http://timely.is• Chart Beat – http://www.chartbeat.com• Google Analytics – http://www.google.com/analytics www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    33. 33. Add to Your Reader• Mashable – http://www.mashable.com• Social Media Examiner – http://www.socialmediaexaminer.com• North Social – http://www.northsocial.com• Spin Sucks – http://www.spinsucks.com• Convince and Convert – http://www.convinceandconvert.com• Washington Post – http://www.washingtonpost.com• All Facebook – http://www.allfacebook.com www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    34. 34. Connected with Us @coxymoney theryancox www.theryancox.comwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
    35. 35. See you on the internet! THANK YOU  www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com11/10/2011 35
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