Nacada region v personal branding presentationPresentation Transcript
You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal Branding Richard Kane, Family and Consumer Sciences Melissa Moody, Mennonite College of Nursing Illinois State University NACADA Region V Conference April 19, 2011
Craft an authentic story to draw your audience into a relationship with you
Authenticity requires digging deep to uncover the real you
Michael Margolis- Dean Story University
The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum. Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including PSFK.com. With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human. Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at www.getstoried.com. Let me know what you think! Would love to talk story
Elements of a successful bio
Has a lead sentence that reflects
Who you are
What you do
Who you serve
Uses narrative to create a unique, memorable and accurate first impression of your brand
Using your past to legitimize your future
Students should start by answering this basic question, “who is the real me?”
What are your influences?
What forces shaped you?
What makes me special?
What do people in my network think is special about me?
Have I ever been complimented for a skill or talent?
Is there something I do well and am passionate about?
What achievements am I proud of?
Role of your bio
Tone – sets the terms of a relationship
Context – what has shaped you
Credibility – can I believe you
Cultivation – educate your reader
Invitation – establish shared bonds
Personal Branding Learning Outcomes
Personal branding teaches students
Sales and negotiation skills
Cutting-edge marketing and PR skills
Student Branding: benefits to your institution
Heightened professionalism reflects well on their school
Accelerated professional growth means alumni become potential donors more quickly
Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school
Why Student Should Begin Building Their Brands Early
The principle of compound interest applies easily to personal branding
Just as with a personal savings nest, a personal brand must be built before it can be used
Freshmen can begin to network for internships required when they are seniors