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    Nacada region v personal branding presentation Nacada region v personal branding presentation Presentation Transcript

    • You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal Branding Richard Kane, Family and Consumer Sciences Melissa Moody, Mennonite College of Nursing Illinois State University NACADA Region V Conference April 19, 2011
    • Description of the Problem
      • Traditional methods of finding a job or internship are no longer viable
        • Submitting resume and cover letter to newspaper adds and corporate job/HR sites
        • Crossing your fingers for a call back
      • 100% anonymous job search that is fiercely competitive and time consuming
      • Traditional methods relegate students to becoming passive participants in job search
      • Social media is quickly replacing traditional job search
    • Accessing the “Hidden Job Market”
      • Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid
        • Difficult recruitment processes
        • The stampede of applicants
        • Unproductive reviews of generic resumes 
      • Instead, hiring managers today use
        • Referrals
        • Professional associations
        • Social networking
      • Many of the best opportunities are found in this “hidden job market,” accessible only through social networks
    • Meeting the Need through Personal Branding
      • Personal branding is the new prerequisite for
        • Proactive career success
        • Entrepreneurial success
        • Differentiating competencies
        • Demonstrating unique personal characteristics
    • Nuts and Bolts of Personal Branding
      • LinkedIn
      • Facebook
      • Twitter
      • Blogs
      • Personal Web site
      • Digital portfolio
      • Video resume
    • Elements of a Strong Personal Brand
      • Makes a great first impression
      • Compels the market (audience)
      • Consistent across social media platforms
      • Well known in it’s niche
      • Transparent
      • Collaborative
      • Authentic
    • Building your brand starts with your bio
      • The need for an effective bio is NEW
      • Bio attracts target audience
      • Craft an authentic story to draw your audience into a relationship with you
        • Authenticity requires digging deep to uncover the real you
    • Michael Margolis- Dean Story University
      • The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum. Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human. Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story
    • Elements of a successful bio
        • Has a lead sentence that reflects
          • Who you are
          • What you do
          • Who you serve
        • Uses narrative to create a unique, memorable and accurate first impression of your brand
    • Using your past to legitimize your future
        • Students should start by answering this basic question, “who is the real me?”
            • What are your influences?
            • What forces shaped you?
            • What makes me special?
            • What do people in my network think is special about me?
            • Have I ever been complimented for a skill or talent?
            • Is there something I do well and am passionate about?
            • What achievements am I proud of?
    • Role of your bio
      • Tone – sets the terms of a relationship
      • Context – what has shaped you
      • Credibility – can I believe you
      • Cultivation – educate your reader
      • Invitation – establish shared bonds
    • Personal Branding Learning Outcomes
      • Personal branding teaches students
        • Creativity
        • Writing skills
        • Coaching skills
        • Leadership skills
        • Communication skills
        • Motivation skills
        • Sales and negotiation skills
        • Cutting-edge marketing and PR skills
    • Student Branding: benefits to your institution
      • Heightened professionalism reflects well on their school
      • Accelerated professional growth means alumni become potential donors more quickly
      • Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school
    • Why Student Should Begin Building Their Brands Early
      • The principle of compound interest applies easily to personal branding
        • Just as with a personal savings nest, a personal brand must be built before it can be used
      • Freshmen can begin to network for internships required when they are seniors
    • Example student: Greg de Lima
      • Started personal branding as a freshman
    • Connect with us