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Nacada region v personal branding presentation Nacada region v personal branding presentation Presentation Transcript

  • You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal Branding Richard Kane, Family and Consumer Sciences Melissa Moody, Mennonite College of Nursing Illinois State University NACADA Region V Conference April 19, 2011
  • Description of the Problem
    • Traditional methods of finding a job or internship are no longer viable
      • Submitting resume and cover letter to newspaper adds and corporate job/HR sites
      • Crossing your fingers for a call back
    • 100% anonymous job search that is fiercely competitive and time consuming
    • Traditional methods relegate students to becoming passive participants in job search
    • Social media is quickly replacing traditional job search
  • Accessing the “Hidden Job Market”
    • Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid
      • Difficult recruitment processes
      • The stampede of applicants
      • Unproductive reviews of generic resumes 
    • Instead, hiring managers today use
      • Referrals
      • Professional associations
      • Social networking
    • Many of the best opportunities are found in this “hidden job market,” accessible only through social networks
  • Meeting the Need through Personal Branding
    • Personal branding is the new prerequisite for
      • Proactive career success
      • Entrepreneurial success
      • Differentiating competencies
      • Demonstrating unique personal characteristics
  • Nuts and Bolts of Personal Branding
    • LinkedIn
    • Facebook
    • Twitter
    • Blogs
    • Personal Web site
    • Digital portfolio
    • Video resume
  • Elements of a Strong Personal Brand
    • Makes a great first impression
    • Compels the market (audience)
    • Consistent across social media platforms
    • Well known in it’s niche
    • Transparent
    • Collaborative
    • Authentic
  • Building your brand starts with your bio
    • The need for an effective bio is NEW
    • Bio attracts target audience
    • Craft an authentic story to draw your audience into a relationship with you
      • Authenticity requires digging deep to uncover the real you
  • Michael Margolis- Dean Story University
    • The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum. Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including PSFK.com. With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human. Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at www.getstoried.com. Let me know what you think! Would love to talk story
  • Elements of a successful bio
      • Has a lead sentence that reflects
        • Who you are
        • What you do
        • Who you serve
      • Uses narrative to create a unique, memorable and accurate first impression of your brand
  • Using your past to legitimize your future
      • Students should start by answering this basic question, “who is the real me?”
          • What are your influences?
          • What forces shaped you?
          • What makes me special?
          • What do people in my network think is special about me?
          • Have I ever been complimented for a skill or talent?
          • Is there something I do well and am passionate about?
          • What achievements am I proud of?
  • Role of your bio
    • Tone – sets the terms of a relationship
    • Context – what has shaped you
    • Credibility – can I believe you
    • Cultivation – educate your reader
    • Invitation – establish shared bonds
  • Personal Branding Learning Outcomes
    • Personal branding teaches students
      • Creativity
      • Writing skills
      • Coaching skills
      • Leadership skills
      • Communication skills
      • Motivation skills
      • Sales and negotiation skills
      • Cutting-edge marketing and PR skills
  • Student Branding: benefits to your institution
    • Heightened professionalism reflects well on their school
    • Accelerated professional growth means alumni become potential donors more quickly
    • Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school
  • Why Student Should Begin Building Their Brands Early
    • The principle of compound interest applies easily to personal branding
      • Just as with a personal savings nest, a personal brand must be built before it can be used
    • Freshmen can begin to network for internships required when they are seniors
  • Example student: Greg de Lima
    • Started personal branding as a freshman
    • http://twitter.com/gregdelima http://facebook.com/gregdelima http://linkedin.com/in/gregdelima http://gregdelima.com
  • Connect with us
    • http://www.linkedin.com/in/richardfkane
    • http://coverbrazil.posterous.com/
    • http://www.facebook.com/rfkane
    • http://twitter.com/CoverBrazil
    • http://fcs.illinoisstate.edu/profiles/default.aspx?q=BM200709130004
    • http://www.linkedin.com/in/melissakmoody
    • http://twitter.com/mmoody70