Ilceia drive in conference wcc april 29 2011
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Ilceia drive in conference wcc april 29 2011



Personal branding, role of a successful bio, storytelling, internship search

Personal branding, role of a successful bio, storytelling, internship search



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    Ilceia drive in conference wcc april 29 2011 Ilceia drive in conference wcc april 29 2011 Presentation Transcript

    • Personal Branding:  the End of the Internship Search, or the Beginning?
      Richard Kane, Family and Consumer Sciences
      Illinois State University
      ILCEIA Drive-In Conference
      Friday, April 29, 2011
      WaubonseeCommunity College
      Sugar Grove, IL
    • Description of the Problem
      Traditional methods of finding a job or internship are no longer viable
      Submitting resume and cover letter to newspaper adds and corporate job/HR sites
      Crossing your fingers for a call back
      100% anonymous job search that is fiercely competitive and time consuming
      Traditional methods relegate students to becoming passive participants in job search
      Social media is quickly replacing traditional job search
    • Accessing the “Hidden Job Market”
      Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid
      Difficult recruitment processes
      The stampede of applicants
      Unproductive reviews of generic resumes 
      Instead, hiring managers today use
      Professional associations
      Social networking
      Many of the best opportunities are found in this “hidden job market,” accessible only through social networks
    • Meeting the Need through Personal Branding
      Personal branding is the new prerequisite for
      Proactive career success
      Entrepreneurial success
      Differentiating competencies
      Demonstrating unique personal characteristics
    • Nuts and Bolts of Personal Branding
      Personal Web site
      Digital portfolio
      Video resume
    • Elements of a Strong Personal Brand
      Makes a great first impression
      Compels the market (audience)
      Consistent across social media platforms
      Well known in it’s niche
    • Building your brand starts with your bio
      The need for an effective bio is NEW
      Bio attracts target audience
      Craft an authentic story to draw your audience into a relationship with you
      Authenticity requires digging deep to uncover the real you
    • Michael Margolis- Dean Story University
      The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum.Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human.Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story
    • Elements of a successful bio
      Has a lead sentence that reflects
      Who you are
      What you do
      Who you serve
      Uses narrative to create a unique, memorable and accurate first impression of your brand
    • Using your past to legitimize your future
      Students should start by answering this basic question, “who is the real me?”
      What are your influences?
      What forces shaped you?
      What makes me special?
      What do people in my network think is special about me?
      Have I ever been complimented for a skill or talent?
      Is there something I do well and am passionate about?
      What achievements am I proud of?
    • Role of your bio
      Tone – sets the terms of a relationship
      Context – what has shaped you
      Credibility – can I believe you
      Cultivation – educate your reader
      Invitation – establish shared bonds
    • Personal Branding Learning Outcomes
      Personal branding teaches students
      Writing skills
      Coaching skills
      Leadership skills
      Communication skills
      Motivation skills
      Sales and negotiation skills
      Cutting-edge marketing and PR skills
    • Student Branding: benefits to your institution
      Heightened professionalism reflects well on their school
      Accelerated professional growth means alumni become potential donors more quickly
      Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school
    • Why Student Should Begin Building Their Brands Early
      The principle of compound interest applies easily to personal branding
      Just as with a personal savings nest, a personal brand must be built before it can be used
      Freshmen can begin to network for internships required when they are seniors
    • Example student: Greg de Lima
      Started personal branding as a freshman
    • Connect with us