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Ilceia drive in conference wcc april 29 2011


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Personal branding, role of a successful bio, storytelling, internship search

Personal branding, role of a successful bio, storytelling, internship search

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  • 1. Personal Branding:  the End of the Internship Search, or the Beginning?
    Richard Kane, Family and Consumer Sciences
    Illinois State University
    ILCEIA Drive-In Conference
    Friday, April 29, 2011
    WaubonseeCommunity College
    Sugar Grove, IL
  • 2. Description of the Problem
    Traditional methods of finding a job or internship are no longer viable
    Submitting resume and cover letter to newspaper adds and corporate job/HR sites
    Crossing your fingers for a call back
    100% anonymous job search that is fiercely competitive and time consuming
    Traditional methods relegate students to becoming passive participants in job search
    Social media is quickly replacing traditional job search
  • 3. Accessing the “Hidden Job Market”
    Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid
    Difficult recruitment processes
    The stampede of applicants
    Unproductive reviews of generic resumes 
    Instead, hiring managers today use
    Professional associations
    Social networking
    Many of the best opportunities are found in this “hidden job market,” accessible only through social networks
  • 4. Meeting the Need through Personal Branding
    Personal branding is the new prerequisite for
    Proactive career success
    Entrepreneurial success
    Differentiating competencies
    Demonstrating unique personal characteristics
  • 5. Nuts and Bolts of Personal Branding
    Personal Web site
    Digital portfolio
    Video resume
  • 6. Elements of a Strong Personal Brand
    Makes a great first impression
    Compels the market (audience)
    Consistent across social media platforms
    Well known in it’s niche
  • 7. Building your brand starts with your bio
    The need for an effective bio is NEW
    Bio attracts target audience
    Craft an authentic story to draw your audience into a relationship with you
    Authenticity requires digging deep to uncover the real you
  • 8. Michael Margolis- Dean Story University
    The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum.Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human.Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story
  • 9. Elements of a successful bio
    Has a lead sentence that reflects
    Who you are
    What you do
    Who you serve
    Uses narrative to create a unique, memorable and accurate first impression of your brand
  • 10. Using your past to legitimize your future
    Students should start by answering this basic question, “who is the real me?”
    What are your influences?
    What forces shaped you?
    What makes me special?
    What do people in my network think is special about me?
    Have I ever been complimented for a skill or talent?
    Is there something I do well and am passionate about?
    What achievements am I proud of?
  • 11. Role of your bio
    Tone – sets the terms of a relationship
    Context – what has shaped you
    Credibility – can I believe you
    Cultivation – educate your reader
    Invitation – establish shared bonds
  • 12. Personal Branding Learning Outcomes
    Personal branding teaches students
    Writing skills
    Coaching skills
    Leadership skills
    Communication skills
    Motivation skills
    Sales and negotiation skills
    Cutting-edge marketing and PR skills
  • 13. Student Branding: benefits to your institution
    Heightened professionalism reflects well on their school
    Accelerated professional growth means alumni become potential donors more quickly
    Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school
  • 14. Why Student Should Begin Building Their Brands Early
    The principle of compound interest applies easily to personal branding
    Just as with a personal savings nest, a personal brand must be built before it can be used
    Freshmen can begin to network for internships required when they are seniors
  • 15. Example student: Greg de Lima
    Started personal branding as a freshman
  • 16. Connect with us