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Social Media Seminar PPT

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  • 1. Facebook 101Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  • 2. What are Your Hopes?• Community, Connection, Communication To be more informed• To reach a different/new segment
  • 3. Greatest Concerns• The Know-How How do you do it, teach it, and keep it?• Boundary/Ethical
  • 4. Top Questions• How-Tos Content• Teaching/Duplicating Effective Evangelism
  • 5. QuickTimeª and a decompressorare needed to see this picture.
  • 6. Why Have a Profile?• Join the Conversation Enhance Evangelism• Work More Efficiently
  • 7. What is Facebook?• Created in a Harvard dorm to create a file- sharing network among students “Trying to map out the world that already exists”• Enhances already existing relationships• Allows opportunity to narrow the degrees of separation• ALL content is owned/managed by user
  • 8. Why Have ONE?• A Confusing Boundary Inconsistent with Congregation’s Expectations• Our goal is authenticity, sincerity, and “humanity”
  • 9. What is Timeline?• A blend of several social media sites Real Time Diary• Allows more input from the past Allows you to tell your story
  • 10. QuickTimeª and a decompressorare needed to see this picture.
  • 11. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  • 12. Small Group Questions 1) What is your name/church?2) How have you been touched by a Facebook Ministry 3) What is your most unexpected Facebook connection?
  • 13. QuickTimeª and a decompressorare needed to see this picture.
  • 14. QuickTimeª and a decompressorare needed to see this picture.
  • 15. What is Facebook?• “Trying to map out the world that already exists” Enhances already existing relationships• Allows opportunity to narrow the degrees of separation• Allows interaction through a habitual behavior Strengths - Evolving, powerful, BIG• Weaknesses - low-commitment, possibly enabling, fleeting A tool for your CONGREGATION
  • 16. Who Are You Going to Be? (Online)• Authenticity is NECESSARY Pick a limited number of Social Media Tools• Discover your Social Media “personality”• Decide what you want from Social Media• Determine a work flow
  • 17. Know Your Audience• Avg. Use of 55 min/day gets 8 friend request/month• clicks “Like” 9 times/month• Makes 25 comments/month “Fans” a page twice/month• Is a member of 12 Groups 28% interact almost completely mobile
  • 18. The Three Facebook Options• Profile - As a person - what every user has Page - Who We Are - always accessible to all - content can be managed by one or several• Group - As a “Normal” Group would be - could be open or private and allows for conversations and document sharing
  • 19. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  • 20. Small Group Questions 1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges you’ve experienced as a part of the social media process?
  • 21. Making the Most of FB• Reach out (“Like”, Tag) other churches Take your “fans” behind the pulpit• Go beyond the ministry - be people• Ask for input from fans. (polls)• Be VISUAL!!
  • 22. Making the Most of FB• Make Everything an Event Don’t Just ask for things, don’t overannounce!• Don’t forget basics (Address, website, phone)• Offer Exclusive Content• Check Out Other Tools (apps/designs)
  • 23. Biggest Traps• Becoming Static/Disappearing Over-posting• Doing it all yourself• Invasive commenting
  • 24. Summary• Who (is creating and receiving)• What (content/story/brand)• Why (Be clear on your purpose)• Where (EVERYWHERE!!)• How (Have a plan!)
  • 25. Getting Likes• Prizes/Check-Ins• TAGGING• Interact• Pictures!! Pictures!!• Qr Codes (http://createqrcode.appspot.com/)• Ask• Integrate other forms of Social Media
  • 26. Other Social Mediii• YouTube• Twitter• blogtalkradio.com• Ustream.tv• Pinterest.com• Your Blog (wordpress.com)
  • 27. Groups• Function as a “group” would• Sharing conversation in real time• Sharing Documents• Can be private, hidden, or public
  • 28. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event