Over the last several years, we have seen a dramatic shift in how renters search for apartments. The number of online users continues to grow significantly, as does the swift adoption of mobile and social technologies across wide demographic groups.
The consumer has sent a very clear and compelling message that digital platforms are the preferred way to look for an apartment home.
We’ve listened to the consumers and we are making sure we’re reaching them where they are searching for their next apartment – online, on their mobile devices and through social media.
Since 2008, we have increased our media spend by 400%A dollar spent marketing your community digitally produces far more leads than the same dollar spent in print and produces a higher quality lead
We continue to dominate on comScore, both nationally and in most local markets. What that means is we are reaching more prospective renters than anyone in the industry. As you know, it’s a numbers game - the more apartment shoppers we reach, the more likely your community will be seen and the more likely we can convert those prospective renters into future leases for you! Remember how user-friendly our site and mobile apps are? Because of that, we have an industry leading conversion rate of 22%, meaning 22% of our visits result in a connection with one of our customers. That is incredible! So, the more we reach, the more connections we will be able to generate, and ultimately help you fill your available homes!
And, Digital Leads increased 10% from November 2010 to November 2011
Mobile is the fastest growing area for consumer interaction.Apartment Guide is the leader in our industry in the mobile space – we were the first to market with the iPad, iPhone and Android apps and mobile sitesSmart phone users are expected to more than double in the next 4 years – by 2015, more than 200 million Americans will have them Almost 20% of our online visits came from a mobile operating system, this does not count those who are using an app
Our mobile app downloads have grown substantially. In spring 2009, Apartment Guide’s app was featured in an Apple commercial which aired during primetime on all the major broadcast (ABC, NBC, Fox, CBS, etc.) and cable networks Our closest competitor, according to apple analytics is Apts.com who has less than 500,000 downloads to date
And the results have been very positive: Digital = Better Results Demonstrable growth as we shifted to digital Specific and powerful dataOver 13% of your leads are coming from mobile devices.
Mobile usage peaks on the weekends when apartment shoppers are out actively looking for a new place to live Mobile users who are calling you on the weekend from our site are likely to drive around your area and are very ‘hot’ leads. When you hear the AG whisper, be sure to ask if they are driving around in the area and would like to swing by for a personal tour
Again, we’re listening to the consumer, and digital platforms are the preferred the way to search for an apartment. In the Brevardmarket, our mobile leads have surpassed print leads
As always, Apartment Guide’s commitment is to be where your renters are. As new channels emerge, we will be there at the forefront, because understanding the needs and preferences of apartment shoppers is truly the only way to optimize your investment.
We’re outpacing our competitors (Rent.com, Apartments.com, Apartment Finder, MyNewPlace, For Rent, etc.) on Facebook with more likes than anyone in the industry.
We’re outpacing our competitors (Rent.com, Apartments.com, Apartment Finder, MyNewPlace, For Rent, etc.) on Twitter with more followers than anyone in the industry.
As I mentioned, we continue to increase our value by delivering more leads in every market, connecting our valued customers with their future residents.
Can I ask what your definition of a lead is? It’s important to me that we are on the same page when it comes to defining a lead. Keep in mind, not everyone defines it the same way. Let’s look at how we define a lead in comparison to your company and other lead sources in the industry.
We are committed to innovation.We are leaders in the industry.We are diligent in delivering you the best value possible, the highest return on investment, the best cost per lease and cost per lead.When you partner with me you will have a marketing partner throughout the years who you can come to as a resource for all of your needs. I’m personally invested in your success.